Tagged as eCommerce Conversion Rate Optimisation , UX Design
There is a lot of data showing the impacts of product video content. But the big question is "Why" does it work?
Latest Articles
Tagged as Digital Strategy , Digital Transformation , UX Design
The conductor hears and visualises how the music needs to sound, representing business strategy and long term growth goals
Tagged as Data Driven Decision Making , UX Design
Trump’s reelection team has campaign strategies wrapped around data gathering, data mining, and personalisation
Tagged as eCommerce Conversion Rate Optimisation , UX Design
Research has proven teens have poor research skills, low reading levels, and are very impatient
Tagged as Customer Service
Service design is all about knowing WHEN and WHERE consumers need help and be ready!
Tagged as Data Driven Decision Making , Digital Strategy , eCommerce Consulting , UX Design
Retailers will never be able to manually map misspelled search terms to the right product - this can be achieved through AI
Tagged as B2B , Customer Service , eCommerce Consulting , UX Design
The value in NPS (net promoter scores) isn't in the scores itself, but in what a business does with the scores.
Tagged as eCommerce Conversion Rate Optimisation , UX Design
Greg Randall was asked by Power Retail to critique some of the top retailers in Australia: for example Bunnings
Tagged as Best Practice , eCommerce Conversion Rate Optimisation , UX Design
Fitts’s law: “the time to acquire a target is a function of the distance to and size of the target”
Tagged as Best Practice , Digital Strategy
European organisations are starting to move their digital marketing in house - this is a step backwards