After 25+ years working across digital commerce, Greg Randall has developed an eCommerce-centric commercial wisdom for identifying the customer experience friction and technical complexities that restrict digital momentum
This wisdom is eCommerce scar tissue developed from decades of working alongside businesses.
These case studies demonstrate how this rare level of wisdom can unlock measurable commercial outcomes.
Click on any case study to see the detail of each success and how it came about.
The challenge was clear: how does Levi’s engage and convert shoppers who are unfamiliar with the brand, its sizing conventions, and its product language?
The mandate was to redefine the online consumer journey for first-time buyers, creating a pathway that was both inviting and intuitive. This is a story of eCommerce conversion rate optimisation excellence in action.
For Krispy Kreme, the challenge lay in bridging the gap between a beloved in-store experience and the expectations of an increasingly digital-savvy customer base.
Greg stepped in to reimagine the doughnut-buying journey, deploying eCommerce services such as Conversion Rate Optimisation (CRO) and UX design to meet Krispy Kreme's needs.
Vail Resorts has a strategic imperative to enable consumers to purchase ski lift passes, book rentals and ski lessons in a single checkout journey.
To achieve this on a mobile device was complex. Greg led a customer experience journey-mapping process and collaborated with the Vail Exec team to design intuitive experiences that drove new levels of online revenue performance.
Pedders decided to invest in a strategic reimagining of their digital channel.
A digital transformation process was activated to redefine site architecture and intuitive digital customer journeys for both B2C and B2B customers.
All in the effort to make the discovery, engagement and booking of vehicle services effortless.
Komatsu’s commitment to technological innovation and advancement is matched only by its desire to meet the ever-changing needs of its customers. While the innovations were powerful, their complexity made them challenging for B2B customers to engage with.
See how Greg activated a UX Design planning process that defined highly intuitive user experiences that would enable seamless, self-serve digital journeys, making advanced technical capabilities immediately accessible and valuable for every B2B Customer.
For Paperplus, the need for swift, impactful change was paramount.
Greg’s solution was a targeted application of Conversion Rate Optimisation techniques, underpinned by a keen understanding of customer behaviour and expectations.
Greg reimagined key aspects of the Paperplus website, optimising the user flow and clarifying calls to action. The results were both immediate and impressive.
TKV's existing eCommerce system had become a hindrance rather than a help. As TKV’s ambitions grew, the limitations of its outdated platform threatened to stifle innovation, frustrate customers, and ultimately affect the bottom line.
This case study delves into TKV’s bold journey to revitalise its B2B eCommerce channel, examining the challenges encountered, the strategic planning solution implemented, and the tangible benefits realised along the way.
Recognising the tides of change, Swanndri made a bold leap by deciding to focus aggressively in its direct-to-consumer (DTC) channel.
See how Greg worked with Swanndri to activate a digital transformation and implement short-term, high-impact changes (using CRO) to give the business confidence this evolution would add business-wide value.
The Peak Board established market dominance but knew its future relied on an eCommerce channel that was strategically tuned.
Greg embarked on an eCommerce strategic planning process to define Peak's eCommerce future and a low-hanging fruit Phase 1 project.
Discover how this initiative was implemented to drive success for the wider Peak business.
