Case Studies

Commercial Success Across Australia and New Zealand's Leading Businesses

Over the past 25+ years, Greg Randall has worked alongside businesses including Levi's, Krispy Kreme, David Jones, Bed Bath & Beyond, Vodafone, Starlink, Pedders Suspension, Komatsu and many other retailers B2B organisations across Australia and New Zealand.

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The case studies below provide a selection of those engagements and demonstrate how commercial thinking, customer experience expertise and decades of eCommerce expertise has delivered measurable business outcomes.

Levi's

”Unlocking new markets through eCommerce excellence”

The challenge was clear: how does Levi’s engage and convert shoppers who are unfamiliar with the brand, its sizing conventions, and its product language?

The mandate was to redefine the online consumer journey for first-time buyers, creating a pathway that was both inviting and intuitive. This is a story of eCommerce conversion rate optimisation excellence in action.

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Krispy Kreme

”Crafting the Perfect Doughnut Journey”

For Krispy Kreme, the challenge lay in bridging the gap between a beloved in-store experience and the expectations of an increasingly digital-savvy customer base.

Greg stepped in to reimagine the doughnut-buying journey, deploying eCommerce services such as Conversion Rate Optimisation (CRO) and UX design to meet Krispy Kreme's needs.

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Vail Resorts

”Simplifying a highly complex Ski Lift checkout journey”

Vail Resorts has a strategic imperative to enable consumers to purchase ski lift passes, book rentals and ski lessons in a single checkout journey.

To achieve this on a mobile device was complex. Greg led a customer experience journey-mapping process and collaborated with the Vail Exec team to design intuitive experiences that drove new levels of online revenue performance.

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Pedders Suspension

”The evolution from laggard to leader”

Pedders decided to invest in a strategic reimagining of their digital channel.

A digital transformation process was activated to redefine site architecture and intuitive digital customer journeys for both B2C and B2B customers.

All in the effort to make the discovery, engagement and booking of vehicle services effortless.

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Bed Bath & Beyond

”Redefining Checkout and Click and Collect”

Bed Bath & Beyond faced the challenge of harmonising its online and offline experiences.

Greg took the reins, leveraging his CRO and UX design skills to initiate a transformation that touched every aspect of the customer's journey, with a focus on improving checkout journeys.

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Komatsu

”Humanising technical innovation to deliver real value.”

Komatsu’s commitment to technological innovation and advancement is matched only by its desire to meet the ever-changing needs of its customers. While the innovations were powerful, their complexity made them challenging for B2B customers to engage with.

See how Greg activated a UX Design planning process that defined highly intuitive user experiences that would enable seamless, self-serve digital journeys, making advanced technical capabilities immediately accessible and valuable for every B2B Customer.

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Paperplus

”Immediate Revenue Growth”

For Paperplus, the need for swift, impactful change was paramount.

Greg’s solution was a targeted application of Conversion Rate Optimisation techniques, underpinned by a keen understanding of customer behaviour and expectations.

Greg reimagined key aspects of the Paperplus website, optimising the user flow and clarifying calls to action. The results were both immediate and impressive.

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TKV

”revitalising TKV's B2B ecommerce platform”

TKV's existing eCommerce system had become a hindrance rather than a help. As TKV’s ambitions grew, the limitations of its outdated platform threatened to stifle innovation, frustrate customers, and ultimately affect the bottom line.

This case study delves into TKV’s bold journey to revitalise its B2B eCommerce channel, examining the challenges encountered, the strategic planning solution implemented, and the tangible benefits realised along the way.

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Swanndri

”Evolving a 100-year-old brand to digitally engage with consumers”

Recognising the tides of change, Swanndri made a bold leap by deciding to focus aggressively in its direct-to-consumer (DTC) channel.

See how Greg worked with Swanndri to activate a digital transformation and implement short-term, high-impact changes (using CRO) to give the business confidence this evolution would add business-wide value.

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Peak Marketing

”A 40-year-old market leader holding its position with eCommerce Strategic Planning”

The Peak Board established market dominance but knew its future relied on an eCommerce channel that was strategically tuned.

Greg embarked on an eCommerce strategic planning process to define Peak's eCommerce future and a low-hanging fruit Phase 1 project.

Discover how this initiative was implemented to drive success for the wider Peak business.

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