Over the past 25+ years, Greg Randall has worked alongside businesses including Levi's, Krispy Kreme, David Jones, Bed Bath & Beyond, Vodafone, Starlink, Pedders Suspension, Komatsu and many others.
The track record is simple. When clients give Greg the authority to lead and work with the right teams to implement his recommendations, digital channel sales dramatically improve. Every time.
The case studies below show what that looks like in practice.
Levi’s Australia needed to help first-time customers understand its products, sizing and fit so they could confidently choose and purchase jeans online.
Greg Randall combined a website audit with UX design to identify buying barriers and design clearer customer journeys. He then guided implementation with Levi’s global teams.
Levi’s Australia achieved a 45% increase in site-wide conversion rate. Other Levi’s regions adopted the enhancements on their own websites and also achieved significant conversion gains.
Krispy Kreme’s customers wanted to shop by their favourite doughnuts, but the website only offered pre-made packs. The buying journey needed to reflect how customers wanted to choose and purchase.
Greg Randall used a website audit to identify buying barriers and missing customer journeys. He then developed the UX design and worked with the eCommerce agency to deliver improvements within the existing platform.
Krispy Kreme achieved a 38% increase in site-wide conversion rate and a 71% increase in online revenue.
Vail Resorts has a strategic imperative to enable consumers to purchase ski lift passes, book rentals and ski lessons in a single checkout journey.
To achieve this on a mobile device was complex. Greg led a customer experience journey-mapping process and collaborated with the Vail Exec team to design intuitive experiences that drove new levels of online revenue performance.
Pedders’ website had become difficult to navigate, and its technology could no longer support the improvements needed. The business needed a clear strategy for helping customers find information and book vehicle services online.
Greg Randall combined eCommerce strategic planning with UX design to define new customer journeys for both consumers and business customers. He translated the strategy into a practical plan and guided delivery with the eCommerce agency.
Pedders achieved a 100% increase in online service bookings and a 70% reduction in incoming consumer queries.
Bed Bath & Beyond’s online channel was underperforming. The CEO wanted evidence that the existing website could generate more revenue before investing in a replacement platform.
Greg Randall used a website audit to identify buying barriers, then developed the UX design and guided implementation with the eCommerce agency, including improvements to click and collect.
Bed Bath & Beyond achieved a 161% increase in online revenue and a 57% increase in conversion rate, without replatforming.
Komatsu’s commitment to technological innovation and advancement is matched only by its desire to meet the ever-changing needs of its customers. While the innovations were powerful, their complexity made them challenging for B2B customers to engage with.
See how Greg activated a UX Design planning process that defined highly intuitive user experiences that would enable seamless, self-serve digital journeys, making advanced technical capabilities immediately accessible and valuable for every B2B Customer.
For Paperplus, the need for swift, impactful change was paramount.
Greg’s solution was a targeted application of Conversion Rate Optimisation techniques, underpinned by a keen understanding of customer behaviour and expectations.
Greg reimagined key aspects of the Paperplus website, optimising the user flow and clarifying calls to action. The results were both immediate and impressive.
TKV's existing eCommerce system had become a hindrance rather than a help. As TKV’s ambitions grew, the limitations of its outdated platform threatened to stifle innovation, frustrate customers, and ultimately affect the bottom line.
This case study delves into TKV’s bold journey to revitalise its B2B eCommerce channel, examining the challenges encountered, the strategic planning solution implemented, and the tangible benefits realised along the way.
Recognising the tides of change, Swanndri made a bold leap by deciding to focus aggressively in its direct-to-consumer (DTC) channel.
See how Greg worked with Swanndri to activate a digital transformation and implement short-term, high-impact changes (using CRO) to give the business confidence this evolution would add business-wide value.
The Peak Board established market dominance but knew its future relied on an eCommerce channel that was strategically tuned.
Greg embarked on an eCommerce strategic planning process to define Peak's eCommerce future and a low-hanging fruit Phase 1 project.
Discover how this initiative was implemented to drive success for the wider Peak business.
