Website Audit

Find What’s Holding Back Your Online Sales

Your website attracts people. How well does it help them buy?

A Comma website audit investigates your digital channel to identify where performance is breaking down, understand what is causing it, and define the changes needed.

It connects customer behaviour, buying journeys and commercial performance with the people, processes and technologies behind them.

You receive a clear explanation of the issues, their significance to your business, and a prioritised plan for improving performance.

If online sales are disappointing or previous attempts to improve them have not worked, the audit gives you the evidence and direction to decide what to do next.

How the Website Audit Works

The investigation begins by listening.

What is happening in your business? What concerns you about the digital channel? What have you already tried, and where do you want to take it?

That context gives the investigation its direction.

Understand What Is Happening

We examine how people arrive, what they encounter, and how successfully they move towards a purchase.

This includes traffic sources, landing pages, mobile experiences, site search, product browsing and checkout.

The purpose is to identify where performance is weakening, and which journeys warrant closer investigation.

Understand Why It Is Happening

Behavioural data shows what people do. Understanding why requires another layer of scrutiny.

We examine the experiences behind those actions and bring together evidence from customer questions, live chat, frontline staff and the teams operating the channel.

Are people struggling to choose a product? Establish delivery costs? Understand availability? Complete a purchase?

Turn the Evidence Into a Diagnosis

Finding an underperforming page does not explain how to fix it.

The evidence needs to be interpreted together: customer intent, journey design, commercial strategy and the business’s ability to deliver the experience.

The result is a diagnosis that explains the relationships between the issues, rather than a list of disconnected website observations.

The Expertise Behind the Audit

Two people can examine the same data and reach very different conclusions.

Knowing what to investigate, which questions to ask and how to connect the evidence comes from experience.

Greg Randall has written 5 books that underpin how digital journeys are assessed: how well an experience supports intent, creates progress, preserves control, manages effort and resolves uncertainty.

Those principles are applied within your commercial context. The products you sell, the customers you serve and the strategy behind your business all influence what a successful experience needs to do.

This is where 25+ years of “eCommerce scar tissue” becomes valuable: recognising patterns, challenging assumptions and understanding how one weakness can affect the wider channel.

What Your Business Receives

You receive a clear narrative explaining:

Where the digital channel is breaking down.
What the evidence tells us about the underlying causes.
Which issues matter most to your customers and commercial performance.
What needs to change, in what order, and which teams need to be involved.

The recommendations become a practical plan that your business and technical partners can act on.

Start With a Conversation

Make contact with Greg Randall, Founder of Comma Consulting to explain what is happening in your digital channel and what you want to achieve.

Greg will then establish where an audit can help and the level of investigation your business needs.

Contact Greg Now: 0477 723 474 or greg@commaconsulting.com.au