Website Audit

Find What’s Holding Back Your Online Sales

Your website attracts people. How well does it help them buy?

A website audit conducted by Greg Randall explains where performance is breaking down, understands what is causing it, and defines the changes needed.

You receive a clear explanation of the issues, their significance to your business, and a prioritised plan for improving performance.

If online sales are disappointing or previous attempts to improve them have not worked, the website audit gives you the evidence and direction to decide what to do next.

How the Website Audit Works

The website audit begins by listening.

Greg meets with you to understand your specific concerns about the digital channel and what have you already tried.

That context gives the investigation its direction.

The the process takes on a series of forensic steps...

Understand What Is Happening

Greg examines how people arrive, what they encounter, and how successfully they move towards a purchase.

This includes such things as traffic sources, landing pages, mobile experiences, site search, product browsing and checkout.

The purpose is to identify where performance is weakening, and which journeys warrant closer investigation.

Understand Why It Is Happening

Behavioural data shows what people do. Understanding why requires another layer of scrutiny and a different type of data.

Greg examines specifically what causes the behaviours mentioned above.

This comes from a specific analysis of data that clearly and accurately represents the customer voice...

Incoming emails
Live chat conversations
Interviews with support staff

Turn the Evidence Into a Diagnosis

Finding an underperforming page on a website does not explain how to fix it.

This is the crucial step of pulling together multiple forms of data and creating a cohesive and accurate interpretation of the relationship between actions people take and what is causing those actions.

Only once this becomes clear can solutions be created to rectify the issues.

What Your Business Receives

You receive a clear narrative explaining:

Where the digital channel is breaking down.
What the evidence tells us about the underlying causes.
Which issues matter most to your customers and commercial performance.
What needs to change, in what order, and which teams need to be involved.
What the changes look like to fix the performance.

The recommendations become a practical plan that your business and technical partners can act on.

The Expertise Behind the Audit

Two people can examine the same data and reach very different conclusions.

Knowing what to investigate, which questions to ask and how to connect the evidence comes from experience.

Greg Randall has written 5 books that underpin how digital journeys are assessed: how well an experience supports intent, creates progress, preserves control, manages effort and resolves uncertainty.

Those principles are applied within your commercial context. The products you sell, the customers you serve and the strategy behind your business all influence what a successful experience needs to do.

Start With a Conversation

Make contact with Greg Randall, Founder of Comma Consulting to explain what is happening in your digital channel and what you want to achieve.

Greg will then establish where an audit can help and the level of investigation your business needs.

Contact Greg Now: 0477 723 474 or greg@commaconsulting.com.au