eCommerce Conversion Rate Optimisation

Empathy-driven digital salespeople and proven CRO methods are revolutionising online retail

In the fast-paced world of eCommerce, where competition is relentless and customer expectations are higher than ever, one statistic stands out as both a warning and an opportunity:

99% of all eCommerce websites are underperforming when it comes to engaging visitors and converting them into customers.

For the vast majority of businesses, the digital storefront is not living up to its full potential, leaving significant revenue unrealised and customers unfulfilled.

If you have a "gut feeling" that you can convert more traffic into sales, trust your instincts! Any conversion rate under 5% is unacceptable.

This is where the eCommerce Conversion Rate Optimisation service plays a key role.

Greg has produced success with every client because his methodology, perfected from 25 years of "doing", is bulletproof. Read on if you are interested in learning more.

Contact Greg now to see what an eCommerce Conversion Rate Optimisation process can look like for your business. Email: greg@commaconsulting.com.au or Call: 0477 723 474.

Conversion Rate Optimisation (CRO) Results

Below are some real examples of what happens when Greg runs the conversion rate optimisation process...

100% increase in online service bookings for physical stores throughout Australia.
40% increase in checkout conversion rates.
37% increase in site-wide conversion rates.
115% increase in online revenue for sessions completed on mobile devices.
Total online revenue grew by 160%.
Mobile conversion rates grew by 200%.
Consumer engagement grew by 107%.

Trusted CRO Partner for the Top Brands in the World

There is immense pressure when leading a conversion rate optimisation service for the top brands in the world. They EXPECT results.

This is why Greg has a long list of top brands among his clients. He produces results.

This is why Greg leads every conversion rate optimisation project. You are never handed off to a junior. You collaborate with Greg from beginning to end.

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Defining eCommerce Conversion Rate Optimisation (CRO)

eCommerce conversion rate optimisation (CRO) is the process of dramatically increasing online transactions with the same traffic type and volume.

And in doing so, this process increases the eCommerce channel's profitability and supercharges the Marketing function.

eCommerce conversion rate optimisation is designed to improve experiences by reducing the online buying barriers you are creating for people.

This process diagnoses the end-to-end journeys AND the eCommerce Checkout experiences.

Below is a brief summary breaking down the CRO process. It can be summarised in 4 steps...

Step 1 - Analysing Behavioural Data

We become great listeners by analysing customer-centric data. Every business has access to raw data that will have the answers.

Behavioural first-party data tells us... is the trending data that analyses people's behaviours when they are engaging with you.

This data tells us...

What is happening - what do the issues look like?
How its happening - what do the journeys look like that are causing the issues?
Why its happening - what are the actual online buying blockers?

People vote with their actions and are less honest when interviewed, making this data a crucial source for decision-making.

Greg Randall is a data mining specialist and knows how to look at the data to find the answers.

Step 2 - The Plan to remove buying barriers (Secret Sauce)

The next challenge comes in defining precisely what the changes need to look and behave like on the website.

It's one challenge to find the issues, its a completely separate challenge to bring the right changes to life.

This is what sets Greg Randall apart. Because he has researched and written 5 books on eCommerce/Digital best practice UX design principles, he knows exactly how to design the journey enhancements to remove online buying barriers.

Wireframes are used in this process to define precisely what is required of technical teams. The planning precision through the use of wireframes is part of Greg's secret sauce to success.

Step 3 - Embedding Behavioural Sciences (Secret Sauce)

Behavioural sciences reveal how people think, decide, and act—especially online. Retailers can benefit from these insights to connect with consumers at a deeper, subconscious level.

The subconscious mind makes most decisions! Harvard research shows 95% of online buying decisions happen in the subconscious. It's not just facts and features that matter—it's the unspoken cues and feelings that guide consumers when shopping online.

The future of eCommerce belongs to those who combine psychology with technology. By embedding behavioural sciences in CRO, and guided by experts like Greg Randall, retailers can build online experiences that truly motivate consumers to buy.

Step 4 - Implementing the change (Secret Sauce)

Greg Randall rolls up his sleeves and collaborates with technical teams to bring the necessary changes to life.

This implementation process is another part of the secret sauce to success. Greg's experience in executing plans is a key reason why he continues to produce success for his CRO clients.

See some of the testimonials below as proof.

Contact Greg now. Email: greg@commaconsulting.com.au or Call: 0477 723 474.

Conversion Rate Optimisation Testimonials

"Greg's expertise in digital strategy and executing change is the reason why we are growing."

Greg’s ability to execute his strategic plan sets him apart from all other consultants. His comprehensive understanding of eCommerce and how eCommerce technology must operate to create amazing online experiences is why the execution of the change project is considered to be a huge success.The performance of our online channel is performing beyond expectations and well ahead of industry standards. This could not have been achieved without Greg.

Bridget Harding
Head of eCommerce Bed Bath & Beyond

"Greg researches issues, articulates a plan and executes with efficiency, making him in a class of his own"

Greg is the ultimate superhero when it comes to understanding the world of e-commerce. His rigorous ability to research the issue, articulate a plan and execute with timeless efficiency makes him in a class of his own.Greg's detailed strategic review empowered the business to implement quick wins and determine a priority list to take our offering to the next level. His professionalism and global experience backed by the data, allowed us to set realistic goals measurable by a solid ROI.

Jeremy Krause
Chief Innovation and Disruption Officer Global Retail Brands

"Greg's data-led approach, references best practice and resulted in a an actionable and comprehensive review"

Greg’s approach to coaching was enhanced by his depth of knowledge in eCommerce. His skill set covers not only frontend applications but also technical functionality. His approach is data-led, references best practice and resulted for our business in an in-depth and comprehensive review, that was highly actionable.

Catherine Scheider
Omni Executive Levi's