Digital Transformation

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Digital Transformation - Evolving your business and people

Digital transformation is a term used to describe a strategic initiative that businesses undertake to drive its evolution with digital technologies, to achieve three main goals...

  1. Introduce and/or enhance customer touchpoints to scale and improve engagement.
  2. Build a greater degree of cohesion between the eCommerce website and physical store networks.
  3. Enhance the integrity of business workflows to scale operations.

A Digital transformation journey is the iterative strategic plan that moves a business into a position where it achieves the above three goals.

This journey has a people component, addressing the need to plan and manage the cultural shift that must evolve in tandem with the business changes.

Greg Randall is a Digital Transformation specialist. He has 25 years of experience in perfecting the eCommerce channel, holds degrees in Psychology, and has a Master's in Business, specialising in Change.

Read on to learn why Greg Randall can help you on your digital transformation journey.

Or call Greg now to see how he can help you on your digital transformation journey: phone 0477723474 or email greg@commaconsulting.com.au

Where do we start?

You always start with your eCommerce website (the eCommerce channel).

Why? When this channel is properly treated and enhanced, it becomes the catalyst for business-wide growth.

A high-performing eCommerce website creates a ripple effect that showcases the inadequacies of other supporting systems and business workflows: two examples...

  1. The OMS (order management system) is called into question for its ability to support higher order volumes and elegant click-and-collect experiences.
  2. The ERP's inability to share data now stands out as a significant blocker to growth.

The business systems that, at one time, seemed sufficient now stand out as issues.

None of this is evident until you construct a highly potent eCommerce website.

Why start with the eCommerce website?

High-performing eCommerce websites are those that are designed to engage and accommodate two types of people...

  1. Your existing (repeat) customer
  2. New people you want to acquire and turn them into repeat customers

If you can create a digital channel that satisfies people, at scale, it becomes the most valuable business channel you have.

To produce new technologies to support this valuable business channel is a guaranteed pathway to business-wide success.

This is why the ideal individual to guide you on your digital transformation journey is an eCommerce Expert—a consultant with years of experience in designing successful eCommerce channels.

Evolving to the right business type

There are two business types in existence:

Business-type #1:

A business structure that does NOT support the eCommerce website and the sales that come from it. This type is doomed to failure. Consider businesses like Jeanswest, Mosaic Group, and other recent retail failures in Australia.

Business-type #2:

A business structure wrapped around the eCommerce channel, where technologies and workflows are designed to support it. This business type is set for success. Consider businesses like Sephora, Warby Parker, and Chewy.com.

The evolution to Business-type #2 is the foundation of your transformation journey.

Contact Greg Now!