Digital transformation is a term used to describe a strategic initiative that businesses undertake to drive its evolution with digital technologies, to achieve three main goals...
- Introduce and/or enhance customer touchpoints to scale and improve engagement.
- Build a greater degree of cohesion between the eCommerce website and physical store networks.
- Enhance the integrity of business workflows to scale operations.
A Digital transformation journey is the iterative strategic plan that moves a business into a position where it achieves the above three goals.
This journey has a people component, addressing the need to plan and manage the cultural shift that must evolve in tandem with the business changes.
Greg Randall is a Digital Transformation specialist. He has 25 years of experience in perfecting the eCommerce channel, holds degrees in Psychology, and has a Master's in Business, specialising in Change.
Read on to learn why Greg Randall can help you on your digital transformation journey.
Or call Greg now to see how he can help you on your digital transformation journey: phone 0477723474 or email greg@commaconsulting.com.au