Digitally Transform

Digitally Transform Your Business with Comma Consulting

Guiding Brands Through Technology-Driven Change

Comma Consulting is your Digital Transformation partner, guiding your business through technology-driven change to drive growth and operational improvement.

Your digital transformation journey brings change, but when done right, it will boost customer engagement, leverage innovation (AI-driven tools and software systems), and drive new levels of business-wide efficiency to support sustainable scale.

Expertise and Industry Experience

Greg Randall, founder of Comma Consulting, has 25 years experience digitally transforming businesses of all shapes and sizes.

Greg has led and collaborated on digital transformation projects with such brands as…

  • Levi’s Jeans
  • Krispy Kreme
  • Pedders Suspension
  • And many more!

Click here to explore case studies.

Whatever transformation challenges you are facing, Greg has experienced them before.

Read on if you are interested in learning why Comma Consulting is your ideal digital transformation journey partner.

Project Specialist - bringing the plan to life


Creating a digital transformation plan adds no value if it cannot be successfully executed.

This is what sets Greg Randall apart from other Digital Transformation Agencies in the market.

There are three primary disciplines Greg excels at to bring the transformation plan to life...

#1. Customer Experience Journey Mapping

Research shows that if you carefully consider your customer throughout the digital transformation process, you will always succeed and produce ROI.

Customer experience journey mapping plays a key role in this strategic imperative. It's a process that connects the dots between customer needs and the business's evolution.

Why? Journey mapping illustrates the new customer experience and ensures it aligns with the business strategy.

Only once this is clear can you consider introducing new technologies into the business.

#2. Technology Selection and Implementation

Leveraging the right best-of-breed software systems and configuring them is a specialist skill set.

How technologies behave and connect with other systems must support both the customer and align with business needs.

While this may appear straightforward, it's not. Great care must be taken in the proper selection and implementation of every new software system that will be added to the business. Even the activation of a technology selection process is a science.

Do not underestimate the care required in this phase of a digital transformation. Greg is a specialist in best-practice vendor and technology selection processes.

#3. Workflow Optimisation

When you increase sales both online and in-store without preparing the wider business for this influx of new revenue, you degrade profitability.

Greg calls this "Business Preparedness". This involves diagnosing workflows that will be affected by the digital transformation and collaborating with the right teams to embed new ways of working to scale the business sustainably.

Once the evolved workflows are defined and established, we can determine which software can support automation.

Best Practice Digital Transformation Starts with eCommerce

When the digital transformation starts with the replatforming of the eCommerce platform, it sets a successful pathway.

There are three reasons why...

  1. eCommerce channel is a customer-centric touchpoint. It forces the business to always think about the customer.
  2. The eCommerce channel is hungry for data from other business systems. So other systems must do a better job.
  3. The eCommerce channel generates new types of data that the business has not previously seen or utilised correctly. So other systems must evolve.

The High-level Steps in a Digital Transformation Journey

1. Understanding Future State of the Business:

This is where Greg collaborates with business leaders to understand what the future of the business needs to look like.

2. Current State Assessment:

A review of existing capabilities allows Greg to identify pain points and opportunities.

This current state assessment is completed from two perspectives...

  1. The business perspective
  2. The customer perspective

This provides a factual account of the gap between the current and future states. It also identifies low-hanging fruit opportunities that, once activated, will deliver dramatic wins.

3. Phase 1 Transformation Scope:

Based on the information gathered above, a document is created that defines the gaps and articulates what a Phase 1 transformation project should look like to...

  1. Set the transformation foundation for future iterative changes.
  2. Activates all "low-hanging fruit" enhancements, or at least the ones that will positively influence business performance
  3. Changes that will produce rapid ROI

4. Solution Selection and Vendor Evaluation:

As stated above, this selection process is critical but cannot be considered until the information-gathering and planning outlined above have been completed.

Only once the above is done can the business confidently enter an RFP process and make the correct vendor and technology selections.

5. Phase 1 Project Planning:

Once the vendor and technology have been selected, another layer of planning is activated. This is where the customer experience journey mapping process plays a key role (see above). But also, system integration and other highly technical planning are activated.

This is where collaboration with cross-functional teams is crucial.

Greg leads this cross-functional collaboration.

6. Digital Transformation Project Implementation:

Greg Randall leads a disciplined project management and agile delivery process. There is both an Art and a Science to project management of this type.

There is a need to execute a high volume of highly technical tasks, while also being ready to address questions from cross-functional teams at any given moment.

When configuring technologies to become customer-centric, hundreds of small adjustments must be made throughout digital transformation projects.

This means there is always a need to be agile and apply micro-adjustments, while at the same time honouring timelines, budgets, and the quality of project outcomes. This is where the "Art" comes into play.

7. Phase 1 Goes Live - Data Capture Plan:

Once the project is complete and goes live, there is a rigorous data-capture function that...

  1. Proves the changes are working
  2. Products ROI calculations
  3. Captures the feedback from customers, proving the value
  4. Creates new insights that will be used to define the next phase of change

Ready to Grow? Let's Go!