Digital Transformation

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Digital Transformation - Evolving your business

Digital transformation is a strategic initiative that businesses undertake to drive their evolution with digital technologies, achieving two primary goals...

  1. Introduce and enhance customer touchpoints that drive engagement, and improve or simplify ways to transact with the business.
  2. Enhance the integrity of business workflows to scale operations.

While digital transformation requires the modernisation of operations and ways to promote products and services, the evolution of a business also involves the need to shift culturally.

New technologies enable businesses to reimagine how they can service existing customers and acquire new ones.

Greg Randall is a Digital Transformation specialist.

Read on to learn why, or call Greg now to see how he can help you on your digital transformation journey: phone 0477723474 or email greg@commaconsulting.com.au

Where do we start?

Two common questions arise..

  1. Where do we start in our Digital Transformation journey?
  2. How do we start?

You always start with your eCommerce website (the eCommerce channel).

Why? Because this channel is the catalyst for business-wide growth.

Once you achieve the right standard of performance for your eCommerce website, it creates a ripple effect defining what new technologies need to be introduced or which technologies are no longer fit for purpose and need to be replaced.

It also defines the new workflows that need to be introduced.

How can we get started? Who can help us?

Once you realise the eCommerce website is your starting point, the question of "How do we start?" becomes easy to answer.

You start by working with an eCommerce Expert—a consultant who has years of experience in designing successful eCommerce channels.

The eCommerce Consultant reshapes your eCommerce website and eCommerce channel to drive business-wide growth.

This is where Greg Randall comes in. Greg works with you to evolve your business structure (learn more below).

Digital Transformation is building the right business structure

There are two business types in existence:

Business-type #1:

A business structure which does NOT support the eCommerce website and the sales that come from it. This type is doomed to failure. Consider businesses like Jeanswest, Mosaic Group, and other recent retail failures.

Business-type #2:

A business structure that is centred around the eCommerce channel, where technologies and workflows are designed to support it. This business type is set for success. Consider businesses like Sephora, Warby Parker, and Chewy.com.

This is the foundation of your transformation journey.