This is a great example of a brand listening to its customers and responding with experiences that align to motivations
What if the item purchased is wrong, how easy is it to return/exchange? Consumers who buy online are faced with risk.
58% feel they can get a better deal online, but why is that?
Google has found 34% of consumers are looking for new gifting ideas
Tagged as Customer Experience Design
This article explains what's better: the multi flow checkout vs the one step
The consumer tolerance for bad experiences on the small screen continues to drop
Warning: having the cheapest prices is NOT a motivator.
The head office entity is in charge of the digital channel and to engage with audiences they do not regularly engage with!
Organisations need to become better listeners, and NPS is a great listening device
8,000 consumers were surveyed to find out what helps the decision-making process when buying online