eCommerce Problems. Solved. Creating Digital Channels that Grow.

For more than 25 years, Greg Randall, Founder of Comma Consulting, has helped hundreds of businesses solve eCommerce problems and improve the performance of their digital channels.

His experience spans retail, B2B, finance, insurance, travel, telecommunications, utilities and more.

Greg works independently across the entire digital channel, without platforms to sell or development projects to win.

That unbiased experience allows him to focus on the problem, protect the business, put customer needs first and evolve digital channels from laggard to leader status.

What an eCommerce Consultant Must Do For You

From helicopter view to the coalface, a great eCommerce consultant needs to get their hands dirty.

A high-performing digital channel is a complex connected system comprising strategy, customer experience, technology, content, data and system integrations.

A weakness in one part can undermine performance across the entire digital channel. This is why fixing an obvious problem does not always produce the improvement you expect.

Does this sound familiar?

We changed the platform. Nothing much happened.
We redesigned the site. Nothing much happened.
We spent more on traffic. Nothing much happened.

Greg's breadth and depth of experience allows him to look across the entire digital channel, identify performance barriers, and then get hands-on at the level needed to solve the problems.

That's what an eCommerce consultant should do, see the helicopter view, then get hands-on where it matters.

Free 10 hours with Greg Randall

Let’s tackle one eCommerce problem together.

Bring Greg one eCommerce problem that you think might be holding your digital channel back.

You will work 1-on-1 with Greg for up to 10 hours to understand what’s happening, determine what needs to change and work through what to do next.

Call Greg on 0477 723 477 or email Greg at greg@commaconsulting.com.au to get started.

Trusted by brands where eCommerce matters.

Greg has helped some of the world's most recognised organisations create market leading digital channels.

Many engagements begin with Greg diving deep into a specific part of the digital channel to repair an immediate issue. Once resolved, Greg is often called upon to help drive the wider evolution of the channel.

This is why some client relationships continue for years. As the digital channel evolves, Greg's range allows him to keep solving the problems that stand between the business and its next stage of growth.

The case studies show the impact of this work.

View More Comma Clients →

View Case Studies

Independent Platform Advice Creates Confident Decisions.

Greg has extensive experience improving the performance of existing eCommerce platforms, working directly with them to activate the right change, and helping businesses select new platforms that are genuinely fit for purpose.

Greg also understands the business systems needed to create a connected digital ecosystem, including ERP, CRM, PIM, DAM, payments, fulfilment and customer data.

Together, they create the connected customer experience required to drive commercial success.

Explore Platform Experience

Solving The Right Problem - eCommerce Consulting Services

Businesses engage Greg for many different reasons. The common thread is something is holding the digital channel back and they need to know what to do about it.

These are some of the most common problems Greg is asked to solve...

1. Online sales have stalled. We need to identify what is holding growth back.

2. Website traffic is not converting. We need to understand where customers are dropping out.

3. Our technology no longer fits our business. We need independent platform advice.

4. We are investing in eCommerce. We need confidence we are making the right decisions.

5. AI is moving fast. We need to know where it will create genuine value.

6. Something is not working. We need an experienced diagnostic review.

7. We do not know what to focus on next. We need clear commercial priorities.

Whatever the challenge, Greg has the range of experience to identify what matters and determine what to do next.

Explore eCommerce Services

About Greg Randall

Greg has spent more than 25 years solving eCommerce problems, working across strategy, customer experience, technology and execution.

That range allows Greg to move from identifying what needs to change to actively helping businesses make it happen.

Learn More About Greg

What Clients Say

"Greg's data-led approach, references best practice and resulted in a an actionable and comprehensive review"

Greg’s approach to coaching was enhanced by his depth of knowledge in eCommerce. His skill set covers not only frontend applications but also technical functionality. His approach is data-led, references best practice and resulted for our business in an in-depth and comprehensive review, that was highly actionable.

Catherine Scheider
Omni Executive Levi's

"Greg put together a researched, achievable, and bespoke treatment that we were able to implement to success"

Greg unpacked our business requirements and put together a researched, achievable, and bespoke treatment that we were able to implement to success.Bringing a breadth of experience and up-to-date industry insight into his recommendations, Greg represents the consumer-first approach required of a comprehensive UX overhaul. The end result of our project has attracted positive attention from digital leaders of other markets within our global company.

Mickey Imperiali
Head of eCommerce Krispy Kreme Doughnuts

"Greg Randall has given us a pathway to success"

Greg is an absolute breath of fresh air and really on point on the challenges around our business in the digital space.It is very rare to find such a down-to-earth person that talks the facts and backs up those facts with data. He is so knowledgeable in the space of digital and in the space of eCommerce.Thanks to Greg, we now have a pathway to success.

Adam
Senior Executive - Brand and Marketing Pedders Suspension

Watch the Video

”Start a conversation with Greg randall”

Watch the short video below to learn more about Comma Consulting approach and methods.

Start a conversation with Greg, tell him what you are stuck on: email greg@commaconsulting.com.au or mobile +61477 723 474.

It starts with a conversation

Every business is different. Every eCommerce challenge is different.

The first conversation is about understanding what is happening in your business, identifying where the greatest commercial opportunities exist, and determining what to fix first.

From there, Greg will help you make the right decisions with confidence.

Start the conversation:

Call: 0477 723 474

Email: greg@commaconsulting.com.au