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Welcome to Comma Consulting

Everything you need in a strategic partner

eCommerce Strategy, Business Transformation, Customer Experience Design

What Comma Consulting can do for your business

Greg Randall has worked alongside and driven growth for hundreds of retailers. Greg's specialty is taking the online channel and changing it in a way where it drives more revenue online and activates business-wide growth.

Greg is a globally recognized thought leader in customer experience design, eCommerce/Digital best practices and has published five books on this subject matter.

What makes Greg unique is in data analysis and stitching together data from multiple sources to provide a holistic view of the customer, which is used to inform decision-making.

In Greg's 20 years of leading business change, he has analyzed billions data sets and interviewed thousands of frontline retail employees. This has provided Greg with a powerful and accurate perspective of what works and what does not.

Greg has founded and runs The eCommerce Academy, a customized learning program designed to turn people into powerful eCommerce leaders.

The combination of Greg's experiences, the manner in which he uses data to drive decision making, and his industry-leading knowledge in eCommerce/Digital best-practice, forms the foundation to how he works with businesses to drive profitable growth.

What others had to say

Testimonial by Catherine Scheider Omni Executive Levi's

"Greg's data-led approach, references best practice and resulted in a an actionable and comprehensive review"

Greg’s depth of knowledge and skill is obvious in his work and his skill set covers not only frontend applications but technical functionality. His approach is data-led, references best practice and resulted for our business in an in-depth and comprehensive review, that was highly actionable.

Catherine Scheider
Omni Executive Levi's
Testimonial by Adam Senior Executive - Brand and Marketing Pedders Suspension

"Greg Randall has given us a pathway to success"

Greg is an absolute breath of fresh air and really on point on the challenges around our business in the digital space.It is very rare to find such a down-to-earth person that talks the facts and backs up those facts with data. He is so knowledgeable in the space of digital and in the space of eCommerce.Thanks to Greg, we now have a pathway to success.

Adam
Senior Executive - Brand and Marketing Pedders Suspension
Testimonial by Mickey Imperiali Head of eCommerce Krispy Kreme Doughnuts

"Greg put together a researched, achievable, and bespoke treatment that we were able to implement to success"

Bringing a breadth of experience and up-to-date industry insight into his recommendations, Greg represents the consumer-first approach required of a comprehensive UX overhaul.

Mickey Imperiali
Head of eCommerce Krispy Kreme Doughnuts
Clients

Clients

Greg Randall has worked with organisations of all shapes and sizes all over the world. Greg's experiences span multiple industry types: retail, travel, telcos, insurance, utilities, and finance.

The brands you see here are a small example of who Greg has worked with (and continue to work with). See more of who Greg has worked with.

See more clients
Consulting Services

Consulting Services

When Greg works with you, the service is customised to meet the individual needs of your business.

The first step of understanding needs is a free no-obligation meeting so Greg can listen and understand the business vision and better understand where you want to take the business.

Only then can Greg recommend a course of action. Below is a list of common services Greg has completed (and continues to deliver):

  1. Defining Your Digital Future
  2. The eCommerce Academy
  3. The RFP process
  4. Digital Audits
  5. Customer Experience Design
  6. The "Business Sanity Check" Engagement
  7. Harnessing the NEW future of SEO
Published Author

Published Author

Greg is a published author in customer experience design and eCommerce/Digital best practice. See Greg's books.

The best practice books are a culmination of a 5-year research project resulting in a comprehensive guide to success for eCommerce Managers around the world.

There is a science to being successful in eCommerce and Greg has created the bible for it.

Greg is passionate about knowledge sharing which can be seen in the Articles section.

See Greg's Books

Latest Articles

Read more about Fixing GA4 - Introducing Attribution Modeling - what is it and why is it important

Fixing GA4 - Introducing Attribution Modeling - what is it and why is it important

  • Dec 01, 2023

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Read more about What is Page Value data and why does it continue to be critical to drive online channel performance to new heights

What is Page Value data and why does it continue to be critical to drive online channel performance to new heights

  • Dec 01, 2023

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Read more about Why Customer Support must be controlled by the eCommerce Team

Why Customer Support must be controlled by the eCommerce Team

  • Oct 13, 2023

Read More

About Greg Randall

About Greg Randall

"Comma" comes from the names of Greg's two kids (Cole and Emma). That's it...nice and simple. Greg is all about not over-complicating things. Your digital/eCommerce channel should be no different.

Many agencies work hard to complicate things as a client-locking mechanism. Greg does the opposite.

When you work with Greg, your business will be exposed to international standards and proven methodologies:

  1. Greg has been trained in customer experience design by globally recognised specialists in this field.
  2. Greg has deep knowledge of all world-leading enterprise eCommerce technologies.
  3. Greg regularly writes thought leadership eCommerce/Digital research papers for international publishers.
  4. Greg is internationally recognised as a top-performing practitioner in eCommerce/Digital best practice.


Learn more about Greg