Ecommerce Problems. Solved. Know exactly what to fix first.

For more than 25 years, Greg Randall, Founder of Comma Consulting, has helped businesses identify what to fix first through independent ecommerce consulting.

No platforms to sell. No development projects to win. Just objective commercial advice focused on the priorities that create the greatest commercial impact.

The best eCommerce decisions are not made by thinking like an eCommerce consultant, they are made by thinking like an architect.

Greg's short architect analogy explains the philosophy that has shaped how he helps businesses focus on the right priorities, make better decisions, create growth and avoid expensive mistakes.

Why Greg Thinks Like an Architect

Trusted by brands where eCommerce matters.

From eCommerce pureplays to global enterprise brands, Greg has helped organisations solve complex eCommerce challenges and improve commercial performance.

Many of Greg's earliest clients were eCommerce pureplays, where the digital channel was not just important, it was the business.

That experience continues to shape the objective commercial advice Greg provides to every client today.

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See how Greg has helped businesses solve challenges and produces results.

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Independent Platform Advice Creates Confident Decisions.

Choosing an ecommerce platform is one of the most important commercial decisions a business will make.

Greg has worked across every major ecommerce platform, helping businesses optimise existing platforms or confidently select the right one for future growth.

Beyond the platform itself, Greg has extensive experience across the business systems that create a connected digital ecosystem, including ERP, CRM, PIM, DAM, payments, fulfilment and customer data.

When these systems work together, they transform an ecommerce platform into an engaging customer experience that supports long-term commercial success.

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Solving The Right Problem

Every business is different, but the challenge is almost always the same: identifying what matters most and what to fix first.

These are some of the most common reasons businesses engage Greg...

1. Online sales have stalled. We need to identify what is holding growth back.

2. Website traffic is not converting. We need to understand where customers are dropping out.

3. Our technology no longer fits our business. We need independent platform advice.

4. We are investing in eCommerce. We need confidence we are making the right decisions.

5. AI is moving fast. We need to know where it will create genuine value.

6. Something is not working. We need an experienced diagnostic review.

7. We do not know what to focus on next. We need clear commercial priorities.

Whether you sell products, services or experiences, Greg helps businesses identify what's holding commercial performance back and what to do next.

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Nothing Builds Trust Like Results

The best measure of success isn't what Greg says about his work—it's what clients say after working with him.

What Clients Say

"Greg's data-led approach, references best practice and resulted in a an actionable and comprehensive review"

Greg’s approach to coaching was enhanced by his depth of knowledge in eCommerce. His skill set covers not only frontend applications but also technical functionality. His approach is data-led, references best practice and resulted for our business in an in-depth and comprehensive review, that was highly actionable.

Catherine Scheider
Omni Executive Levi's

"Greg put together a researched, achievable, and bespoke treatment that we were able to implement to success"

Greg unpacked our business requirements and put together a researched, achievable, and bespoke treatment that we were able to implement to success.Bringing a breadth of experience and up-to-date industry insight into his recommendations, Greg represents the consumer-first approach required of a comprehensive UX overhaul. The end result of our project has attracted positive attention from digital leaders of other markets within our global company.

Mickey Imperiali
Head of eCommerce Krispy Kreme Doughnuts

"Greg Randall has given us a pathway to success"

Greg is an absolute breath of fresh air and really on point on the challenges around our business in the digital space.It is very rare to find such a down-to-earth person that talks the facts and backs up those facts with data. He is so knowledgeable in the space of digital and in the space of eCommerce.Thanks to Greg, we now have a pathway to success.

Adam
Senior Executive - Brand and Marketing Pedders Suspension

Watch the Video

”Start a conversation with Greg randall”

Watch the short video below to learn more about Comma Consulting approach and methods.

Start a conversation with Greg, tell him what you are stuck on: email greg@commaconsulting.com.au or mobile +61477 723 474.

About Greg Randall

Greg helps businesses make better eCommerce decisions, improve commercial performance and become recognised leaders in digital commerce.

From global brands to growing Australian businesses, Greg provides independent strategic advice that gives leadership teams confidence in the decisions shaping their eCommerce future.

Learn More About Greg

It starts with a conversation

Every business is different. Every eCommerce challenge is different.

The first conversation is about understanding what is happening in your business, identifying where the greatest commercial opportunities exist, and determining what to fix first.

From there, Greg will help you make the right decisions with confidence.

Start the conversation:

Call: 0477 723 474

Email: greg@commaconsulting.com.au