Practical eCommerce Growth Starts Here

After more than 25 years working across eCommerce platforms, customer experiences and digital technologies, Greg Randall (Comma Consulting Founder) understands what helps businesses grow—and what gets in the way.

Greg works alongside businesses to improve digital customer experiences, make better commercial and technology decisions, and build digital capabilities that continue supporting growth long after today's project is complete.

Practical eCommerce expertise helps businesses:

Design customer experiences that are easier to use and convert more customers.
Make better strategic and technology decisions with greater confidence.
Build digital platforms that are ready for future growth.
Avoid costly mistakes that increase future development costs and slow business progress.

Every engagement is collaborative, so you understand what's being done, why it's being done, and the commercial outcome it's designed to achieve.

Practical eCommerce Expertise. On Your Terms.

The right eCommerce advice at the right time changes everything. It saves money, helps you get important decisions right the first time, and sets your business on the right trajectory.

Sometimes you need to...

Solve a specific eCommerce problem.
Make an important eCommerce decision with confidence.
Avoid costly mistakes by drawing on 25 years of experience.

Comma Consulting is designed to give businesses easy access to experienced eCommerce expertise.

Learn how to access practical eCommerce expertise when your business needs it most.

25+ Years of eCommerce Scar Tissue

eCommerce scar tissue is the commercial wisdom gained from 25+ years of solving real-world eCommerce problems.

This hands-on practical experience enables Greg to identify what breaks, what drives growth, and where businesses are treating symptoms instead of causes.

That's the difference between theory and eCommerce scar tissue.

Learn more about how this commercial wisdom can help you.

Watch the Video

”Start a conversation with Greg randall”

Watch the short video below to learn more about Comma Consulting approach and methods.

Start a conversation with Greg, tell him what you are stuck on: email greg@commaconsulting.com.au or mobile +61477 723 474.

Comma Consulting Always Commercially Focused

Some businesses require focused, high impact consulting to create clarity quickly. Others evolve into broader strategic support over time.

Comma Consulting works flexibly alongside businesses to simplify complexity, reduce friction and support practical commercial outcomes at every stage of growth.

Greg Randall, Comma Consulting Founder, offers an array of eCommerce Consulting services built on proven methodologies developed through collaboration with world-class specialists.

The track record of success makes Greg Randall a trusted partner for the world's top brands. The Testimonials and Case Studies prove this point.

The Next Step Starts With a Conversation:

Every engagement begins with a focused discussion about the business challenges, opportunities and complexity currently affecting growth and customer experience.

From there, we determine the most practical and commercially sensible next step.

Experienced businesses trust Comma to help simplify complexity.

With more than 25 years of experience across eCommerce, customer experience and digital strategy, Greg Randall has supported businesses ranging from growing organisations through to some of the world’s most recognised brands.

What connects these engagements is not company size, it’s the need for clearer strategic direction, reduced complexity and practical commercial outcomes.

View More Comma Clients

What others had to say

"Greg's data-led approach, references best practice and resulted in a an actionable and comprehensive review"

Greg’s approach to coaching was enhanced by his depth of knowledge in eCommerce. His skill set covers not only frontend applications but also technical functionality. His approach is data-led, references best practice and resulted for our business in an in-depth and comprehensive review, that was highly actionable.

Catherine Scheider
Omni Executive Levi's

"Greg put together a researched, achievable, and bespoke treatment that we were able to implement to success"

Greg unpacked our business requirements and put together a researched, achievable, and bespoke treatment that we were able to implement to success.Bringing a breadth of experience and up-to-date industry insight into his recommendations, Greg represents the consumer-first approach required of a comprehensive UX overhaul. The end result of our project has attracted positive attention from digital leaders of other markets within our global company.

Mickey Imperiali
Head of eCommerce Krispy Kreme Doughnuts

"Greg Randall has given us a pathway to success"

Greg is an absolute breath of fresh air and really on point on the challenges around our business in the digital space.It is very rare to find such a down-to-earth person that talks the facts and backs up those facts with data. He is so knowledgeable in the space of digital and in the space of eCommerce.Thanks to Greg, we now have a pathway to success.

Adam
Senior Executive - Brand and Marketing Pedders Suspension

Focussed Strategy in Action

Many businesses demand focused strategic guidance around specific challenges: digital strategy, customer experience, AI, and digital transformation.

The services below represent some of the most common areas where businesses choose to deepen the relationship with Comma Consulting.

#1. AI Consulting - enriching eCommerce Journeys with AI tools

Greg is the go-to AI eCommerce consultant for organisations looking to safely embed AI tools into their digital ecosystem.

Greg's approach ensures businesses achieve rapid ROI and guides them through the changing landscape of eCommerce.

Learn more about AI eCommerce consulting services

#2. eCommerce Conversion Rate Optimisation

99% of all eCommerce websites (Retail and B2B) are underperforming. So, what is the issue?

There is a clear absence of an empathetic digital salesperson designed to engage with people who have specific and clear online buying needs.

If you have a "gut feeling" that you can convert more traffic into sales, trust your instincts!

Learn more about eCommerce Conversion Rate Optimisation

#3. Customer Journey Blueprinting

Most digital projects move from strategy straight into design and development.

The problem is that nobody properly defines how the customer experience should work first.

Customer Journey Blueprinting helps businesses create a clear plan for how customers move through a digital experience before a single screen is designed or built.

The result is better decisions, fewer assumptions and stronger customer experiences.

learn more about Customer Journey Blueprinting

#4. Digital Transformation

Digital transformation is the strategic infusion of Digital/eCommerce technologies throughout a business and becomes a holistic shift in driving business efficiency and agility.

Research proves the ideal starting point for your digital transformation is with the replatforming of your eCommerce technology.

Greg Randall is a specialist in the strategic planning of your digital transformation and will take you on an evolution journey at your pace.

Learn more about digital transformation

About Greg Randall

"Comma" comes from the names of Greg's two kids (Cole and Emma).

When you work with Greg, your business will be exposed to international eCommerce/Digital Consulting standards:

Greg has been trained in UX Design by globally recognised leaders in this field.
Greg has in-depth knowledge of all eCommerce platforms and how they need to be tailored to your business to drive success.
Greg is a publisher of 5 books that define eCommerce Best Practices. It is this breadth and depth of knowledge of the sciences that sets Greg apart.

Learn more about Greg