The New eCommerce Consulting - Simplification = Growth

After 25+ years of eCommerce scar tissue, one thing has become clear: Complexity is the very thing preventing growth.

Poor customer experiences
Disconnected systems Bloated processes
Technology decisions that create friction instead of momentum

Many businesses believe growth comes from adding more. Experienced operators know the opposite is often true.

The businesses that scale successfully are usually the ones that simplify:

Customer experiences
Technology and how it interacts with each other
Strategic decision making
Operations to support customer experiences

More traffic is not the answer to fix a weak eCommerce model.

It exposes the weakness faster.

25+ Years of eCommerce Scar Tissue

After 25+ years working across eCommerce, digital transformation and customer experience strategy, Greg Randall has seen what breaks.

Disconnected systems. Conversion friction. Operational complexity. Poor customer experiences. Technology decisions that create long-term pain.

This experience creates something difficult to teach through theory alone:

eCommerce scar tissue.

The ability to quickly identify hidden friction, simplify complexity and focus businesses on the changes that create measurable commercial impact.

Explore Greg’s eCommerce Scar Tissue

Activating the Three Jewels of eCommerce Success

Through the activation of Consulting Sprints, your business has immediate access to the three jewels to eCommerce success...

eCommerce expertise
Speed to market
An iterative evolution

These sprints can solve the following business pain points...

Watch the Video

”Start a conversation with Greg randall”

Watch the short video below to learn more about Comma Consulting approach and methods.

Start a conversation with Greg, tell him what you are stuck on: email greg@commaconsulting.com.au or mobile +61477 723 474.

Comma Consulting Always Commercially Focused

Some businesses require focused, high impact consulting to create clarity quickly. Others evolve into broader strategic support over time.

Comma Consulting works flexibly alongside businesses to simplify complexity, reduce friction and support practical commercial outcomes at every stage of growth.

Greg Randall, Comma Consulting Founder, offers an array of eCommerce Consulting services built on proven methodologies developed through collaboration with world-class specialists.

The track record of success makes Greg Randall a trusted partner for the world's top brands. The Testimonials and Case Studies prove this point.

The Next Step Starts With a Conversation:

Every engagement begins with a focused discussion about the business challenges, opportunities and complexity currently affecting growth and customer experience.

From there, we determine the most practical and commercially sensible next step.

Experienced businesses trust Comma to help simplify complexity.

With more than 25 years of experience across eCommerce, customer experience and digital strategy, Greg Randall has supported businesses ranging from growing organisations through to some of the world’s most recognised brands.

What connects these engagements is not company size, it’s the need for clearer strategic direction, reduced complexity and practical commercial outcomes.

View More Comma Clients

What others had to say

"Greg's data-led approach, references best practice and resulted in a an actionable and comprehensive review"

Greg’s approach to coaching was enhanced by his depth of knowledge in eCommerce. His skill set covers not only frontend applications but also technical functionality. His approach is data-led, references best practice and resulted for our business in an in-depth and comprehensive review, that was highly actionable.

Catherine Scheider
Omni Executive Levi's

"Greg put together a researched, achievable, and bespoke treatment that we were able to implement to success"

Greg unpacked our business requirements and put together a researched, achievable, and bespoke treatment that we were able to implement to success.Bringing a breadth of experience and up-to-date industry insight into his recommendations, Greg represents the consumer-first approach required of a comprehensive UX overhaul. The end result of our project has attracted positive attention from digital leaders of other markets within our global company.

Mickey Imperiali
Head of eCommerce Krispy Kreme Doughnuts

"Greg Randall has given us a pathway to success"

Greg is an absolute breath of fresh air and really on point on the challenges around our business in the digital space.It is very rare to find such a down-to-earth person that talks the facts and backs up those facts with data. He is so knowledgeable in the space of digital and in the space of eCommerce.Thanks to Greg, we now have a pathway to success.

Adam
Senior Executive - Brand and Marketing Pedders Suspension

Focussed Strategy in Action

Many businesses demand focused strategic guidance around specific challenges: digital strategy, customer experience, AI, and digital transformation.

The services below represent some of the most common areas where businesses choose to deepen the relationship with Comma Consulting.

#1. AI Consulting - enriching eCommerce Journeys with AI tools

Greg is the go-to AI eCommerce consultant for organisations looking to safely embed AI tools into their digital ecosystem.

Greg's approach ensures businesses achieve rapid ROI and guides them through the changing landscape of eCommerce.

Learn more about AI eCommerce consulting services

#2. eCommerce Conversion Rate Optimisation

99% of all eCommerce websites (Retail and B2B) are underperforming. So, what is the issue?

There is a clear absence of an empathetic digital salesperson designed to engage with people who have specific and clear online buying needs.

If you have a "gut feeling" that you can convert more traffic into sales, trust your instincts!

Learn more about eCommerce Conversion Rate Optimisation

#3. Customer Experience Journey Mapping

Journey mapping is a strategic process that defines end-to-end customer journeys in detail, identifies customer-centric pain points, and delivers actionable improvements to enhance engagement, elevate buying, boost satisfaction, and drive loyalty.

Where should you focus your journey mapping efforts?

There are "Three Experience Pillars” that, when perfected, create a growth ripple effect throughout the entire business

learn more about journey mapping

#4. Digital Transformation

Digital transformation is the strategic infusion of Digital/eCommerce technologies throughout a business and becomes a holistic shift in driving business efficiency and agility.

Research proves the ideal starting point for your digital transformation is with the replatforming of your eCommerce technology.

Greg Randall is a specialist in the strategic planning of your digital transformation and will take you on an evolution journey at your pace.

Learn more about digital transformation

About Greg Randall

"Comma" comes from the names of Greg's two kids (Cole and Emma).

When you work with Greg, your business will be exposed to international eCommerce/Digital Consulting standards:

Greg has been trained in UX Design by globally recognised leaders in this field.
Greg has in-depth knowledge of all eCommerce platforms and how they need to be tailored to your business to drive success.
Greg is a publisher of 5 books that define eCommerce Best Practices. It is this breadth and depth of knowledge of the sciences that sets Greg apart.

Learn more about Greg