Welcome to Comma Consulting

Everything you need in an eCommerce Strategic Partner

eCommerce Strategy, Business Transformation, Customer Experience Design

What Comma Consulting can do for your business

Greg Randall has worked alongside and driven growth for hundreds of retailers over the last 20 plus years. Greg's specialty is taking the eCommerce channel and changing it in a way where it drives more revenue online and activates business-wide growth.

Greg is a globally recognized thought leader in Customer Experience Design planning, eCommerce Best Practices and has published five books on this subject matter.

What makes Greg unique is in data analysis and stitching together data from multiple sources to provide a holistic view of the customer and what they want from a Retailer or B2B. This plays a key role in decision-making.

In Greg's 20 years of leading business change, he has analyzed billions of data sets and interviewed thousands of frontline retail employees. This has provided Greg with a powerful and accurate perspective of what works and what does not.

Greg founded and runs The eCommerce Academy, a customized learning program designed to turn people into powerful eCommerce Leaders.

The combination of Greg's experiences, how he uses data, and his industry-leading knowledge in eCommerce Best Practice, forms the foundation to how he drives success for all his clients.

What others had to say

Testimonial by Catherine Scheider Omni Executive Levi's

"Greg's data-led approach, references best practice and resulted in a an actionable and comprehensive review"

Greg’s depth of knowledge and skill is obvious in his work and his skill set covers not only frontend applications but technical functionality. His approach is data-led, references best practice and resulted for our business in an in-depth and comprehensive review, that was highly actionable.

Catherine Scheider
Omni Executive Levi's
Testimonial by Adam  Senior Executive - Brand and Marketing Pedders Suspension

"Greg Randall has given us a pathway to success"

Greg is an absolute breath of fresh air and really on point on the challenges around our business in the digital space.It is very rare to find such a down-to-earth person that talks the facts and backs up those facts with data. He is so knowledgeable in the space of digital and in the space of eCommerce.Thanks to Greg, we now have a pathway to success.

Senior Executive - Brand and Marketing Pedders Suspension
Testimonial by Mickey Imperiali Head of eCommerce Krispy Kreme Doughnuts

"Greg put together a researched, achievable, and bespoke treatment that we were able to implement to success"

Bringing a breadth of experience and up-to-date industry insight into his recommendations, Greg represents the consumer-first approach required of a comprehensive UX overhaul.

Mickey Imperiali
Head of eCommerce Krispy Kreme Doughnuts


Greg Randall has worked with organisations of all shapes and sizes all over the world. Greg's experiences span multiple industry types: Retail, B2B, Travel, Telcos, Insurance, Utilities, and Banking/Finance.

The brands you see here are a small example of who Greg has worked with (and continue to work with). See more of who Greg has worked with.

See more clients
Consulting Services

Consulting Services

When Greg works with you, the service is customised to meet the individual needs of your business.

The first step of understanding needs is a free no-obligation meeting so Greg can listen and understand the business vision and better understand where you want to take the business.

Only then can Greg recommend a course of action. Below is a list of common services Greg has completed (and continues to deliver):

  1. Defining your eCommerce Future
  2. The eCommerce Academy
  3. The RFP process - Selecting a new eCommerce Platform and Agency
  4. eCommerce Audits
  5. Customer Experience Design
  6. The "Business Sanity Check" Engagement
  7. Harnessing the NEW future of SEO
Published Author

Published Author

Greg is a published author in Customer Experience Design planning and eCommerce Best Practice. See Greg's books.

The eCommerce Best Practice books are a culmination of a 5-year research project resulting in a comprehensive guide to success for eCommerce Managers around the world.

There is a science to being successful in eCommerce and Greg has created the bible for it.

See Greg's Books
About Greg Randall

About Greg Randall

"Comma" comes from the names of Greg's two kids (Cole and Emma). That's it...nice and simple. Greg is all about not over-complicating things. Your eCommerce channel should be no different.

Many eCommerce Agencies work hard to complicate things as a client-locking mechanism. Greg does the opposite.

When you work with Greg, your business will be exposed to international standards and proven methodologies:

  1. Greg has been trained in Customer Experience Design by globally recognised leaders in this field.
  2. Greg has deep knowledge of all world-leading enterprise eCommerce technologies.
  3. Greg regularly writes thought leadership eCommerce centric research papers for international publishers.
  4. Greg is internationally recognised as a top-performing practitioner in eCommerce best practice.
Learn more about Greg