Greg is a globally recognised thought leader in customer experience design and eCommerce/Digital best practice. Greg has published five books on this subject matter.
Greg regularly publishes research papers on various topics relating to how businesses need to evolve digitally to survive and thrive. See Greg's most recent articles.
Over the last 20 years, Greg has worked with hundreds of businesses around the world enhancing the performance of their online channel.
Greg has rare skill sets in the following areas...
- Analysing data, creating accurate insights and turning this into informed decision making to drive change and business-wide growth.
- Constructing the eCommerce/digital strategic plan defining what the future of the digital channel needs to look and behave like.
- Turning the strategic plan into a project and lead the implementation to ensure the plan is brought to life ensuring ROI is rapidly achieved.
- As part of the execution, Greg leads the experience design process (Greg is a published author in this subject matter). This is the design of end-to-end customer journeys: the foundation of success for every business.