This is essential for all Businesses who want to leverage the online channel to drive growth.
Breaking down the eCommerce replatform project into 2 Streams of work - who should lead each stream and why
Why is it always a single person in charge of a large replatform project when it requires multiple "brains" to execute?
The human body and retail businesses are intricate machines, and both react similarly to pain. Learn why this is dangerous.
Retailers and B2B's don't need project managers, they need Change Managers when changing eCommerce platforms
Change management is always part of an eCommerce evolution because the business must evolve at the same pace.
What is a marketplace, why are retailers trying to create one, and should this be part of their strategic future
A Layer Cake analogy illustrates how Customer Experience Design is more than visual design - its a multi-layer function
Learn how the Customer Experience Design process is identical to building an effective salesperson selling for you 24/7.
The business evolution needed to fully leverage the opportunity the eCommerce/Digital channel can bring to business
What does a business NEED to look like in order for it to fully leverage the online channel? Learn what this looks like.
Guessing how to activate a Digital Marketing strategy is OK if there is a comprehensive data capture plan
Many retailers don't know where to start when it comes to creating a digital marketing mix. Use data to right the wrongs!