Tagged as Data Driven Decision Making , eCommerce Consulting , eCommerce Conversion Rate Optimisation , UX Design
Starting July 2024, Google is deleting your first-party data. Your GA Universal account will cease to exist.
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Tagged as AI eCommerce , Customer Service , eCommerce Consulting , eCommerce Conversion Rate Optimisation , UX Design
Are you frustrated with your organisation NOT being customer-centric? Learn the impacts this has on your online channel.
Tagged as Best Practice , Digital Transformation , UX Design
A 30 min podcast where a Senior Strategist interviews Greg to unpack how strategic planning of the eCom channel drives growth
Tagged as AI eCommerce , Best Practice , eCommerce Consulting
Understand what is needed for a project manager to lead a successful eCommerce replatform project
Tagged as AI eCommerce , Data Driven Decision Making , Digital Transformation , eCommerce Consulting
The start of the new year always brings a healthy exuberance for what's ahead. See the top 4 things you should focus on.
Approximately 50% of people require multiple sessions to complete their buying journey - making attribution critical.
Tagged as AI eCommerce , Data Driven Decision Making , eCommerce Consulting , eCommerce Conversion Rate Optimisation , UX Design
Every retailer and B2B business needs to plan how replicate GA Universal's "Page Value" metrics in GA4.
Tagged as Best Practice , Digital Strategy , Digital Transformation , eCommerce Consulting
If your business is not ready for the eCommerce channel it will never fully leverage the opportunity that awaits.
There is a science to selecting the right eCommerce Platform and Agency - this article breaks it down for you