Consumers know they are being digitally followed, so retailers need to be careful with how they retarget ads
Video is the "content golden child"
Greg presented to audiences on what organisations need to look and behave like in the very near future
For those who think physical retail is dead, think again
To acquire new customers requires brands to listen to the market, understand needs, and build a solution to that need.
A great example of taking a physical retail strategy and translating it into the digital context: coupons for grocery
Tagged as Digital Strategy
Executive teams need to look beyond the short sighted views of online cannibalising physical retail and vice versa
Businesses are under significant pressure to meet evolving consumer demands and need answers
The data proves influencer strategies can garner views and hype but it does not deliver brand authenticity and sales
Multichannel customers spend more and buy more often