eCommerce Strategic Planning

Does this sound like the position you are in?....

1. You are not clear about what the experiences need to look like to drive digital engagement and a higher volume of online transactions.
2. You are unsure of what eCommerce priorities to focus on.
3. You do not know if you are on the right eCommerce Platform.

Approximately 90% of businesses worldwide face similar challenges.

The anxiety or lack of confidence that comes from driving the right change in the eCommerce channel stems from the absence of eCommerce-specific strategic planning.

This planning process defines what the eCommerce channel must look and behave like to amplify business-wide growth.

Research proves, the closer the eCommerce channel aligns with business strategy, the greater value it adds.

Greg Randall has perfected and honed an eCommerce strategic planning process that defines your eCommerce roadmap in business language you can understand.

Contact Greg now to discover how this planning process can benefit your business: mobile 0477723474, email greg@commaconsulting.com.au.

The proven planning methodology used is designed to listen to two groups of people...

1. The business's customer (this drives retention activities)
2. The target prospect or target consumer a business wants to acquire in the future (this drives acquisition)

To activate the "listening disciplines", core to this methodology, requires multiple sources of data.

Some examples...

• Behavioural Analytics.
• Consumer demand research.
• One-on-one interviews with front-line sales staff and support teams.
• The analysis of Live Chat conversations, social interactions, and incoming emails.

This perfect blend of qualitative and quantitative data sets provides clarity of the issue.

There are two other sources of information that inform the outputs in the final document:

1. Business strategy
2. eCommerce best practices

1. Business Strategy:

What does the Executive team and the Board want the business to look like in the future to reach targets?

This strategic context influences decision-making and prioritisation of how the eCommerce channel must evolve, producing alignment between digital and physical channels.

2. eCommerce best practice:

How can all these changes be implemented to work effectively?

eCommerce best practices are the glue that bonds everything together. If best practices are not embedded in all recommendations, none of the changes will come to life in a way that adds business value.

Greg Randall has authored 5 books on eCommerce/Digital best practices.

Call Greg on mobile 0477723474 or email greg@commaconsulting.com.au now.