eCommerce Strategic Planning

Define Your eCommerce Future: The Power of eCommerce Strategic Planning

eCommerce strategic planning is the critical first step to driving growth and meaningful change for an online retail or B2B eCommerce website and because it acts as a blueprint that shapes every decision, investment, and change that follows.

Having a well-defined strategy ensures that actions are aligned with clear business objectives, top customer needs, and the specific growth type a business seeks to achieve.

Why eCommerce Strategic Planning Must Come First

Without strategic planning, launching (or enhancing) an eCommerce channel is like opening a store in a hidden alley, hoping customers appear and engage with the retail experience you blindly created: it rarely results in sustained or meaningful sales growth.

A plan enables the business to:

Activate new digital/eCommerce experiences that align with customer needs and wants.
Make technology and investment choices confidently, ensuring every dollar serves the broader vision.
Control costs by prioritising automation and process improvements.
Have absolute clarity of your eCommerce future.
Clearly understand what a Phase 1 project looks like that delivers rapid ROI and moves the business one big step closer to its future state.

Greg Randall has perfected and honed an eCommerce strategic planning process that builds your eCommerce roadmap (read more on this below).

Adam Senior Executive - Brand and Marketing
Pedders Suspension

Greg is an absolute breath of fresh air and really on point on the challenges around our business in the digital space.It is very rare to find such a down-to-earth person that talks the facts and backs up those facts with data. He is so knowledgeable in the space of digital and in the space of eCommerce.Thanks to Greg, we now have a pathway to success.

Alignment Between eCommerce Channel and Business Goals

When done right, the eCommerce strategic plan is developed in the context of the wider business plan. This integration ensures:

1. The eCommerce channel supports and amplifies broader business goals, such as acquiring new customers, expanding to new markets, or enhancing customer experiences.

2. The digital channel can translate core business activities into online actions, like offering new delivery models or direct-to-consumer services, precisely where they make the most impact.

When there is alignment, the eCommerce channel drives and amplifies business-wide growth.

This is the foundation of eCommerce strategic planning and is why you need a specialist planner.

eCommerce Strategy Creates Competitive Advantage

Research proves businesses with a dedicated eCommerce strategy function meet or exceed revenue targets more often and are more likely to innovate and exploit new opportunities before competitors. The planning process also:

Clarifies which eCommerce technologies, platforms, and partners are essential for long-term scalability.

Gives control over the narrative with vendors and agencies when undertaking a vendor selection process (or RFP), strengthening decision-making throughout the change process.

Acts as a “change management” guidebook, ensuring every stakeholder is moving toward the same vision and reducing friction as new digital capabilities are adopted.

Greg Randall’s Approach to eCommerce Strategic Planning

Greg Randall has honed a proven eCommerce strategic planning process that demystifies the digital channel and puts you firmly on the path toward growth.

His approach translates technical jargon and complex digital concepts into business language that anyone can understand, empowering decision-makers and teams alike.

This process can be summarised in three steps...

#1. Discovery & Assessment: Understand where your business stands and identify gaps in the current eCommerce approach.

#2. Strategic Alignment: Craft a roadmap that aligns digital initiatives with core business objectives.

#3. Scope Phase 1 & Execute: Define a low-hanging fruit Phase 1 scope and lead the implementation of the plan with a high standard of collaboration across teams.

Resilience and Adaptability

Markets shift quickly. This approach to planning ensures the channel remains flexible, with regular reviews and data-driven adjustments embedded in the process. This ongoing discipline allows the channel to stay ahead of trends and rapidly address both challenges and opportunities.

Setting Your eCommerce Future in Motion

Whether you are looking to enhance an existing eCommerce channel or looking to replace an eCommerce technology, strategic planning offers a clear framework for decision-making and growth.

eCommerce strategy provides the cohesive vision, structure, and discipline needed to drive the eCommerce channel transformation.

By defining your future state in business language, you remove ambiguity, reduce anxiety, and enable your business to thrive in the digital age.

Don’t let uncertainty hold you back!

Invest in eCommerce strategic planning and position your business for lasting success.

Ready to Grow? Let's go! Contact Greg Now!

What others had to say

"Greg's data-led approach, references best practice and resulted in a an actionable and comprehensive review"

Greg’s approach to coaching was enhanced by his depth of knowledge in eCommerce. His skill set covers not only frontend applications but also technical functionality. His approach is data-led, references best practice and resulted for our business in an in-depth and comprehensive review, that was highly actionable.

Catherine Scheider
Omni Executive Levi's

"Greg researches issues, articulates a plan and executes with efficiency, making him in a class of his own"

Greg is the ultimate superhero when it comes to understanding the world of e-commerce. His rigorous ability to research the issue, articulate a plan and execute with timeless efficiency makes him in a class of his own.Greg's detailed strategic review empowered the business to implement quick wins and determine a priority list to take our offering to the next level. His professionalism and global experience backed by the data, allowed us to set realistic goals measurable by a solid ROI.

Jeremy Krause
Chief Innovation and Disruption Officer Global Retail Brands

"Greg's expertise in digital strategy and executing change is the reason why we are growing."

Greg’s ability to execute his strategic plan sets him apart from all other consultants. His comprehensive understanding of eCommerce and how eCommerce technology must operate to create amazing online experiences is why the execution of the change project is considered to be a huge success.The performance of our online channel is performing beyond expectations and well ahead of industry standards. This could not have been achieved without Greg.

Bridget Harding
Head of eCommerce Bed Bath & Beyond