eCommerce Strategic Planning

Define Your eCommerce Future: The Power of eCommerce Strategic Planning

eCommerce strategic planning is the critical first step in driving growth and meaningful change for Retailers and B2B companies. This strategic eCommerce roadmap becomes your blueprint, shaping every decision, investment, and iterative change.

Having a well-defined eCommerce strategy ensures that actions are aligned with business objectives, customer needs, and the specific growth type a business seeks to achieve.

Why eCommerce Strategic Planning Must Come First

If you wanted to design and build a new commercial building, would you go directly to a building company, or would you start with an Architect to create your blueprint?

Sounds like a silly question, right? This happens all the time. The builders lead the way with no strategic considerations for the broader business.

The creation of an "eCommerce Blueprint" enables the business to:

Activate new digital/eCommerce experiences that align with customer needs while always adhering to business needs.
Control costs by prioritising all the low-hanging fruit for a Phase 1 to produce a rapid ROI.
Make technology and investment choices confidently, ensuring every dollar serves the broader vision.
Have absolute clarity of the eCommerce future.
Shaping a Phase 1 project scope that moves the business one big step closer to its future state.

Greg Randall has perfected an eCommerce strategic planning process that builds your eCommerce roadmap (read more below).

Adam Senior Executive - Brand and Marketing
Pedders Suspension

Greg is an absolute breath of fresh air and really on point on the challenges around our business in the digital space.It is very rare to find such a down-to-earth person that talks the facts and backs up those facts with data. He is so knowledgeable in the space of digital and in the space of eCommerce.Thanks to Greg, we now have a pathway to success.

Alignment Between eCommerce Channel and Business Goals

The eCommerce strategic plan is developed in the context of the wider business plan. The benefit to the business is...

1. The eCommerce channel can support broader business goals such as acquiring new customers, expanding to new markets, or enhancing customer experiences.

2. Eliminates business weaknesses. The business may have growth limitations due to scale issues or legacy technologies. Planning can eliminate growth blockers by introducing new software systems and the unique treatment of these systems.

But this can only be achieved with proactive planning.

eCommerce Strategy Creates Competitive Advantage

Research shows businesses with a dedicated eCommerce strategy outperform revenue targets and capitalise on new opportunities. The planning process also:

It clarifies which eCommerce technologies, platforms, and partners are essential for the long term.

Acts as a “change management” guidebook, ensuring every stakeholder is moving toward the same vision.

Greg Randall’s Approach to eCommerce Strategic Planning

Greg Randall has honed a proven eCommerce strategic planning process that demystifies the digital channel and puts you firmly on the path toward growth.

His approach translates technical jargon and complex digital concepts into business language that anyone can understand, empowering decision-makers and teams alike.

This process can be summarised in four steps...

#1. Understand Current State: Assess your business's current position through a data-driven performance analysis.

This is primarily an assessment of how customers think of you and your business.

#2. Understand Future State:

Through collaboration with the business, gain clarity on the Executive team's vision for the future state of the entire business.

#3. Build the Roadmap: Craft a roadmap that aligns digital initiatives with core business objectives.

#4. Scope Phase 1 & Execute: Define a low-hanging fruit Phase 1 scope and lead the implementation of the plan with a high standard of collaboration across teams.

Setting Your eCommerce Future in Motion

Strategic planning provides a clear framework for decision-making and growth.

eCommerce strategy provides the cohesive vision, structure, and discipline needed to drive the eCommerce channel transformation.

By defining your future state in business language, you remove ambiguity, reduce anxiety, and enable your business to thrive in the digital age.

Invest in eCommerce strategic planning and position your business for lasting success.

What others had to say

"Greg's data-led approach, references best practice and resulted in a an actionable and comprehensive review"

Greg’s approach to coaching was enhanced by his depth of knowledge in eCommerce. His skill set covers not only frontend applications but also technical functionality. His approach is data-led, references best practice and resulted for our business in an in-depth and comprehensive review, that was highly actionable.

Catherine Scheider
Omni Executive Levi's

"Greg researches issues, articulates a plan and executes with efficiency, making him in a class of his own"

Greg is the ultimate superhero when it comes to understanding the world of e-commerce. His rigorous ability to research the issue, articulate a plan and execute with timeless efficiency makes him in a class of his own.Greg's detailed strategic review empowered the business to implement quick wins and determine a priority list to take our offering to the next level. His professionalism and global experience backed by the data, allowed us to set realistic goals measurable by a solid ROI.

Jeremy Krause
Chief Innovation and Disruption Officer Global Retail Brands

"Greg's expertise in digital strategy and executing change is the reason why we are growing."

Greg’s ability to execute his strategic plan sets him apart from all other consultants. His comprehensive understanding of eCommerce and how eCommerce technology must operate to create amazing online experiences is why the execution of the change project is considered to be a huge success.The performance of our online channel is performing beyond expectations and well ahead of industry standards. This could not have been achieved without Greg.

Bridget Harding
Head of eCommerce Bed Bath & Beyond