Agentic Commerce Consulting

Preparing for Agentic Commerce

Empowering Retailers and B2B Leaders for the AI-Driven Commerce Revolution

Artificial intelligence is rapidly reshaping the retail landscape, making it imperative for businesses to adapt and thrive in an environment where intelligent agents increasingly power customer interactions, product discovery, and conversions.

Agentic Commerce Consulting services are designed to enable businesses to capitalise on the opportunities presented by AI-driven platforms like ChatGPT.

What is Agentic Commerce and Why It Matters

Agentic commerce refers to a new paradigm where AI-powered agents, such as ChatGPT, interact with customers autonomously, guiding them through product selection, answering queries, and even completing purchases.

This shift fundamentally changes how retailers connect with consumers, requiring a reimagining of product data, conversion strategies, and team capabilities.

As customer expectations evolve towards faster, more personalised experiences, businesses that embrace agentic commerce will stand out in an increasingly competitive market.

Greg Randall’s Approach—Decades of Online Retail Experience

Greg Randall brings decades of hands-on expertise in online retail, digital strategy, and commerce technology. His deep understanding of both B2C and B2B environments positions him as a trusted advisor for organisations navigating the complexities of AI integration.

Greg’s practical, results-driven approach ensures retailers are not only prepared for the technical demands of agentic commerce but also equipped to maximise its business potential.

Steps to Prepare for ChatGPT Commerce

Agentic Commerce Consulting deliver a holistic suite of services designed to guide retailers through every stage of AI-driven transformation.

Greg’s methodology is structured to demystify the process and deliver tangible outcomes for businesses of all sizes. This is summarised below...

Alignment with Agentic Commerce Protocols

Greg assists retailers in connecting their digital storefronts and product catalogues to ChatGPT’s Agentic Commerce Protocol.

This is the crucial first step.

This integration enables AI agents to access product information, facilitate customer interactions, and transact securely.

This is where an assessment of the existing technology stack is required. From this, a plan is created to prepare for agentic commerce.

The plan is then executed to produce seamless integration with ChatGPT’s protocols.

Optimising Product Data for AI Discovery

The retailer's product database needs to be prepared to align with how consumers interact with ChatGPT and the terms and phrases they use.

Just because a database is available for ChatGPT does not mean this AI system will present it to consumers when they have a relevant need for your products. This means we....

Audit and enhance product information for AI compatibility
Align data taxonomy, product attributes, and imagery to agentic requirements
Align product content with conversational AI requirements for discoverability

Building AI-First Conversion Strategies

Traditional conversion funnels must be reimagined for the agentic commerce era.

Greg works with businesses to:

Design customer journeys optimised for AI-driven interactions
Develop strategies that leverage AI agents to boost conversion rates
Integrate personalisation and dynamic content to align with evolving consumer expectations

Reconfiguring Marketing and Measurement Models

Marketing in an agentic commerce environment requires new metrics and models.

Greg helps retailers:

Transition from legacy measurement frameworks to AI-centric analytics
Identify key performance indicators relevant to agentic commerce
Implement tracking systems that capture AI-driven customer behaviour and outcomes

The Benefits of Early Agentic Commerce Adoption

The transition to agentic commerce is not a distant prospect—it is happening now.

Retailers and B2B businesses that act early will be best positioned to capture new opportunities, delight customers, and remain competitive as AI transforms the shopping experience.

Greg Randall’s Agentic Commerce Consulting offers the expertise, practical guidance, and ongoing support needed to make this shift confidently and successfully.

Now is the time to prepare for the future and lead the way in AI-driven retail.