Agentic Commerce Consulting

Preparing for Agentic Commerce

Empowering Retailers and B2B Leaders for the AI-Driven Commerce Revolution

AI is rapidly reshaping the retail landscape, making it imperative for businesses to adapt and thrive in an environment where AI agents power customer interactions, product discovery, and online buying.

Agentic Commerce consulting services are designed to enable businesses to capitalise on the opportunities presented by AI-driven platforms.

What is Agentic Commerce and Why It Matters

Agentic Commerce is a new paradigm where AI-powered agents, such as ChatGPT, interact with customers autonomously, guiding them through product selection, answering queries, and completing purchases.

This changes how retailers connect with consumers, requiring a reimagining of product data and online buying strategies.

Greg Randall brings decades of hands-on expertise in online retail, digital strategy, and commerce technology. His deep understanding of online retail positions him as a trusted advisor.

Steps to Prepare for ChatGPT Commerce

Agentic Commerce consulting delivers a holistic suite of services designed to guide retailers through every stage of AI-driven transformation.

Greg’s methodology is structured to demystify the process and deliver tangible outcomes for businesses of all sizes. This is summarised below...

Alignment with Agentic Commerce Protocols

Greg assists retailers in connecting their digital storefronts and product catalogues to ChatGPT’s Agentic Commerce Protocol.

This is the crucial first step.

This enables AI agents to access product information, facilitate customer interactions, and transact securely.

This is where an assessment of the existing technology stack is required. From this, a plan is created to prepare for Agentic Commerce.

The plan is then executed to produce seamless integration with ChatGPT’s protocols.

Optimising Product Data for AI Discovery

The retailer's product database needs to be prepared to align with how consumers interact with ChatGPT.

Just because a database is available for ChatGPT does not mean this AI system will present it to consumers when they have a relevant need for your products. This means the next batch of activities is....

Audit and enhance product information for AI compatibility
Align data taxonomy, product attributes, and imagery to agentic requirements
Align product content with conversational AI requirements for discoverability and AI recommendations

It's less about being indexed and more about being recommended.

Building AI-First Conversion Strategies

Traditional conversion funnels must be reimagined for the Agentic Commerce era. This is a focus where product data (product content) becomes enhanced to...

Be optimised for AI-driven interactions
To boost AI-driven conversion rates
Meet the evolving consumer expectations when interacting with ChatGPT

Reconfiguring Marketing and Measurement Models

Marketing in an Agentic Commerce environment necessitates the development of new metrics and innovative methods for data capture.

Greg helps retailers:

Transition from legacy measurement systems to AI-centric analytics
Identify key performance indicators relevant to Agentic Commerce
Implement tracking systems that capture AI-driven customer behaviour and outcomes

The Benefits of Early Agentic Commerce Adoption

The transition to Agentic Commerce is not a distant prospect—it is happening now.

Retailers that act now will be best positioned to acquire and delight customers, and remain competitive as AI transforms the shopping experience.

Greg Randall’s Agentic Commerce consulting offers the expertise and practical guidance needed to make this shift successfully.