Approximately 50% of people require multiple sessions to complete their buying journey - making attribution critical.
Below are the most recent articles written by Greg...
What is Page Value data and why does it continue to be critical to drive online channel performance to new heights
Every retailer and B2B business needs to plan how replicate GA Universal's "Page Value" metrics in GA4.
The "6 P's" of Business Transformation - what's required to prepare your business to leverage eCommerce
If your business is not ready for the eCommerce channel it will never fully leverage the opportunity that awaits.
The Best Practice Vendor Selection Process - choosing the right eCommerce Platform and eCommerce Agency
There is a science to selecting the right eCommerce Platform and Agency - this article breaks it down for you
Leveraging Landing Page and Pull Marketing Strategies
Vibe Coffee is listening and winning - a great example of this in action
Business wide change is driven from the Top Down, but the information to define change comes from the Bottom Up
Listening to the data and the people on the coalface are the key sources to shape the future of any business
Why is the RFP process important and how can it be used to ensure the right eCommerce technology is selected
Having access to first party data is a good thing but Big Data continues to have a negative connotation. Let’s look at why.