Tagged as AI eComm , Digital Strategy , Digital Transformation , eCommerce Consulting
A major bank called me in to give my advice on how they planned on overlaying AI onto bad existing digital experiences.
Latest Articles
Over the past 25 years, Greg Randall has written and published more than 2,000 articles on eCommerce, customer experience and digital strategy.
These articles share the lessons, observations and practical insights gained from decades working alongside businesses to solve eCommerce problems and improve digital performance.
Below are the latest articles.
Tagged as AI eCommerce , Digital Strategy , eCommerce Consulting , SEO
LLMs like ChatGPT did not steal the shopping journey. Consumers invited them in because they are more helpful.
Tagged as Best Practice , Digital Strategy , eCommerce Consulting
For years, pure-play eCommerce businesses were seen to have a structural advantage over traditional retailers.
Tagged as Digital Strategy , eCommerce Consulting
Everyone talks about eCommerce strategy. Very few talk about eCommerce scar tissue.
Tagged as Digital Strategy , eCommerce Consulting , eCommerce Conversion Rate Optimisation
Imagine you had a salesperson who consistently could not sell. Would you change one sentence in their sales pitch?
Tagged as Digital Strategy , eCommerce Consulting , eCommerce Conversion Rate Optimisation
When a business enters administration or liquidation, one asset may be harder to assess than it first appears: the digital ch
Tagged as Best Practice , Digital Strategy , Digital Transformation , eCommerce Consulting
ERP implementation is evolving because business software ecosystems must become far more connected.
Tagged as AI eCommerce , Digital Strategy , eCommerce Consulting
There is a lot of conversation about agentic commerce and the risk of retailers losing the customer relationship to LLMs
Tagged as AI eCommerce , Best Practice , Digital Strategy , eCommerce Consulting
Learn more about this online retail industry trap and how to avoid it.
Tagged as Best Practice , Digital Strategy , Digital Transformation , eCommerce Consulting
Most business leaders approach eCommerce as though they’re designing a house. Learn why this is the wrong approach.