The difference between a UX practice that is sympathetic vs empathetic is the difference between poor and amazing experiences
Greg has been featured in Retail/Business magazines both locally and internationally. Greg is regular content contributor for Econsultancy Europe, the global leader in publishing best practice digital/eCommerce content. See all of Greg's articles on Econsultancy here.
Greg also writes for Power Retail Australia, the leading publisher of digital/eCommerce best practice content for online retailers.
A client recently asked my advice as to what the future of SEO looks like and she they be listening to SEO Agencies
Tagged as Service Design
Lush UK is lessening its dependency on social as a way to communicate to its customers
There is a lot of data showing the impacts of product video content. But the big question is "Why" does it work?
Tagged as Strategic Planning
The conductor hears and visualises how the music needs to sound, representing business strategy and long term growth goals
Trump’s reelection team has campaign strategies wrapped around data gathering, data mining, and personalisation
Research has proven teens have poor research skills, low reading levels, and are very impatient
Service design is all about knowing WHEN and WHERE consumers need help and be ready!
Retailers will never be able to manually map misspelled search terms to the right product - this can be achieved through AI
The value in NPS (net promoter scores) isn't in the scores itself, but in what a business does with the scores.