Retailers are in the business of helping people buy.
At its core, digital UX Design is about matching the way your business sells with the way your customers want to buy.
The closer these two things become, the easier it is for customers to find what they need, make decisions and complete their purchase.
The role of UX Design is to increase that overlap. And this overlap represents your online conversion rate.
Ever wonder why your conversion rate is between 2% to 3%? Now you know.
Understanding how customers want to buy is only the beginning.
The real skill is translating that understanding into an online experience that can actually be designed and built.
Greg Randall has spent more than 25 years studying how people behave when they shop online, drawing on billions of quantitative and qualitative behavioural data points. This has given him a profound and unique understanding of human behaviour when there is buying intent.
Greg has studied UX with the early pioneers of digital UX design, including Amazon practitioners, and he has written five books exploring behavioural science and UX best practice.
When Greg works with you, he takes your data, your strategy and then translates this understanding into detailed UX wireframes.
These wireframes are accompanied by detailed written commentary, turning two-dimensional wireframes into four-dimensional working digital experiences and giving you and your build teams a precise UX guide.
This is how business needs and customer needs are translated into end-to-end digital experiences.
One of the biggest mistakes in digital UX Design is designing experiences around what the technology can easily deliver.
That is a flawed method.
The starting point should be the experience your customers need and the objectives your business is trying to achieve.
Only once that is established can the treatment of the eCommerce technology be considered.
The purpose of UX Design is not to make websites easy to build. It's to make them easy to buy from.
Greg's wireframes and supporting commentary give technology teams that precise eCommerce technology treatment plan which enables this software system to do what it should have been doing all along...
Enabling the customer experience rather than defining it.
Greg was pivotal in creating a user experience design plan for our B2B clients. Greg considered our strategic needs, our complex customer needs, and the vast technical systems that we need to interact with to deliver meaningful experiences.The experiences Greg created were innovative and exactly what we needed to meet our customer needs. Greg was a pleasure to work with. He listened, took feedback, and worked together to get the right result.
If you are planning a new eCommerce experience, redesigning an existing one or believe your current website is not making it as easy as it should be for customers to buy, let's talk.
You don't need a detailed brief or a defined UX project.
Start with the problem you EW trying to solve.
Call Greg directly on 0477 723 474 or send him an email: greg@commaconsulting.com.au.
