User Experience (UX) Design

UX Design - Creating Online Experiences that Customers Want

Your eCommerce Platform, whether it is Magento (Adobe), Shopify, or any of the others, is an expansive technology designed to become a digital salesperson.

eCommerce Platforms, if left untouched, produce bland, irrelevant experiences that are not engaging.

Imagine hiring a salesperson and not providing sales or product training. How effective will he/she be selling to people?

The same can be said for eCommerce Platforms; it needs to be "trained". UX Design planning is digital sales training for your eCommerce Platform.

The UX design planning process is a strategically led methodology that, if done right, will be a catalyst for significant growth to your eCommerce channel.

Learn more about this process below...

Contact Greg Randall mobile 0477 723 474 or email greg@commaconsulting.com.au.

What is User Experience (UX) Design?

”A data driven method to define digital journeys”

The User Experience (UX) Design process is not just about creating visually appealing websites.

It's a data-driven process that defines end-to-end digital journeys that drive engagement and motivate consumers to buy from you online.

The User Experience Design Blueprint

The User Experience Design process produces a document defining the journeys the eCommerce platform must execute to a high standard. This document is made up of...

Wireframes
A commentary defining the functional behaviour of all elements within each wireframe

Wireframes are the UX design "secret sauce" because they protect the integrity of the strategic plan and illustrate the new user experiences for the business.

What others had to say

"Greg was pivotal in creating a user experience design plan for our B2B clients"

Greg was pivotal in creating a user experience design plan for our B2B clients. Greg considered our strategic needs, our complex customer needs, and the vast technical systems that we need to interact with to deliver meaningful experiences.The experiences Greg created were innovative and exactly what we needed to meet our customer needs. Greg was a pleasure to work with. He listened, took feedback, and worked together to get the right result.

Mel Neilson
Head of Customer Experience Komatsu

"Greg's data-led approach, references best practice and resulted in a an actionable and comprehensive review"

Greg’s approach to coaching was enhanced by his depth of knowledge in eCommerce. His skill set covers not only frontend applications but also technical functionality. His approach is data-led, references best practice and resulted for our business in an in-depth and comprehensive review, that was highly actionable.

Catherine Scheider
Omni Executive Levi's

"Greg put together a researched, achievable, and bespoke treatment that we were able to implement to success"

Greg unpacked our business requirements and put together a researched, achievable, and bespoke treatment that we were able to implement to success.Bringing a breadth of experience and up-to-date industry insight into his recommendations, Greg represents the consumer-first approach required of a comprehensive UX overhaul. The end result of our project has attracted positive attention from digital leaders of other markets within our global company.

Mickey Imperiali
Head of eCommerce Krispy Kreme Doughnuts

UX Design and AI

In the physical retail, salespeople begin with their standard selling approach when speaking to a potential customer. A good salesperson will adjust the sales approach based on the person's verbal cues.

This is done to produce "in the moment relevancy". Woven into the UX design planning process is how to leverage AI tools to achieve the same personalised experience in your eCommerce channel.

AI is not the user experience "silver bullet", but when used effectively, it can be a powerful method to drive personalised experiences that scale.

This is why the data-gathering part of the UX Design planning process is crucial.

UX Design Delivers ROI

The purpose of the UX Design process is to align digital experiences to the engagement needs of people! When this process takes on this customer-centric approach, it can't lose!

And, when you get this right, it continually adds value to your business, 24/7.

Retailers invest heavily in employee sales training. When an employee leaves, the investment in knowledge building and sales training is gone forever.

Contact Greg Randall now: mobile 0477 723 474 or email greg@commaconsulting.com.au.