User Experience (UX) Design

UX Design - Sales Training for eCommerce Platforms

Your eCommerce Platform, whether it is Magento (Adobe), Shopify, or any of the others, is an expansive technology designed to become a digital salesperson.

eCommerce Platforms, if left untouched, produce bland, irrelevant experiences that are not engaging.

Imagine hiring a salesperson and not providing sales or product training. How effective will they be selling to people?

The same can be said for eCommerce Platforms; it needs to be "trained".

UX Design planning is the sales training. And if done right, it becomes a powerful sales tool for your business 24/7.

The UX design planning process is led by Greg Randall, who has collaborated with top UX Design experts worldwide.

Contact Greg Randall now to see how the UX Design process can help your eCommerce website become a powerful digital salesperson: mobile 0477723474 or email greg@commaconsulting.com.au.

What is User Experience (UX) Design?

”A data driven method to define digital journeys”

The User Experience (UX) Design process is not just creating pretty pictures on a website. It's a data-driven process that defines end-to-end digital journeys that drive engagement and nurture buying behaviours.

Designing user experiences requires different information sources...

Business Strategy: defining the needs of the business
Quantitative and Qualitative behavioural analytics: customer-centric data defining customer needs
eCommerce Best Practice: the proven science of eCommerce engagement, which becomes the glue that bonds the above information sources together.

The User Experience Design Blueprint

The User Experience Design process produces a document defining the journeys the eCommerce platform must execute to a high standard. This document is made up of...

Desktop and Mobile Wireframes
A commentary explaining each wireframe and defining the mechanics of every functional page element

The creation of wireframes are key because they...

Protect the integrity of the strategic plan and,
Illustrate what the new user experiences will look like before venturing into visual designs

This document becomes the precise guide for visual design teams to follow and simplifies the visual design approval process.

UX Design Drives Engagement

In the physical retail, salespeople begin with their standard selling approach when speaking to a potential customer. A good salesperson will adjust the sales approach based on the person's verbal cues.

This is done to ensure the experience and content remain relevant.

eCommerce websites must do the same to keep people engaged: it must anticipate and react to the consumer's buying process and always be relevant.

The UX Design plan dictates how the eCommerce Platform must engage with people by anticipating their information-gathering and buying needs.

This is why the data-gathering part of the UX Design planning process is crucial.

UX Design Delivers ROI

Because the UX Design process trains your eCommerce website on how to sell, your investment in this process always delivers ROI!

But why is this the case?

Retailers invest heavily in employee sales training. When an employee leaves, the investment in knowledge building and sales training is gone forever.

When you enhance the sales expertise of your eCommerce website, this investment adds value forever.

Contact Greg Randall now to see how the UX Design process can help your eCommerce website become a powerful digital salesperson: mobile 0477723474 or email greg@commaconsulting.com.au.

What others had to say

"Greg was pivotal in creating a user experience design plan for our B2B clients"

Greg was pivotal in creating a user experience design plan for our B2B clients. Greg considered our strategic needs, our complex customer needs, and the vast technical systems that we need to interact with to deliver meaningful experiences.The experiences Greg created were innovative and exactly what we needed to meet our customer needs. Greg was a pleasure to work with. He listened, took feedback, and worked together to get the right result.

Mel Neilson
Head of Customer Experience Komatsu

"Greg's data-led approach, references best practice and resulted in a an actionable and comprehensive review"

Greg’s approach to coaching was enhanced by his depth of knowledge in eCommerce. His skill set covers not only frontend applications but also technical functionality. His approach is data-led, references best practice and resulted for our business in an in-depth and comprehensive review, that was highly actionable.

Catherine Scheider
Omni Executive Levi's

"Greg put together a researched, achievable, and bespoke treatment that we were able to implement to success"

Greg unpacked our business requirements and put together a researched, achievable, and bespoke treatment that we were able to implement to success.Bringing a breadth of experience and up-to-date industry insight into his recommendations, Greg represents the consumer-first approach required of a comprehensive UX overhaul. The end result of our project has attracted positive attention from digital leaders of other markets within our global company.

Mickey Imperiali
Head of eCommerce Krispy Kreme Doughnuts