
Tagged as B2B , Business Transformation
What do B2B organisations need to do to create a business offering that creates greater loyalty in their B2B customers?
Here are some articles that we tagged with tag B2B
Tagged as B2B , Business Transformation
What do B2B organisations need to do to create a business offering that creates greater loyalty in their B2B customers?
Tagged as B2B , Digital Strategy
COVID-19 has damaged many business models, but few talk about the sheer chaos it has brought to the B2B model
Tagged as B2B , Customer Experience Design
84% of B2B decision-makers agree that increasing digital expectations of customers is the TOP THREAT to their business
Tagged as B2B , Data Driven Decision Making , Digital Strategy
Instagram’s removal of “like counts” is negatively influencing the influencers
Tagged as B2B , Customer Experience Design
Gone are the days where B2B digital lead generation and direct one-to-one engagement is dominated by desktop screens
Tagged as B2B , Digital Strategy
Most salespeople do not consider the “strategic relevance” of a solution in the context of the prospect
Tagged as B2B , Customer Experience Design , Customer Service
The value in NPS (net promoter scores) isn't in the scores itself, but in what a business does with the scores.
Tagged as B2B , Business Transformation , Customer Experience Design
No one adequately defines what this practice means - understanding its meaning helps define who should lead this process
Tagged as B2B , Customer Experience Design , Data Driven Decision Making , Digital Strategy , SEO
How are Australian retailers to respond now that Amazon has entered the local market?
Tagged as B2B , Customer Experience Design , Customer Service , Digital Strategy
Do you think your organisation is TRULY customer centric? Read this article to find out what customer centricity looks like.