What do B2B organisations need to do to create a business offering that creates greater loyalty in their B2B customers?
Tagged with B2B
Here are some articles that we tagged with tag B2B
COVID-19 has damaged many business models, but few talk about the sheer chaos it has brought to the B2B model
84% of B2B decision-makers agree that increasing digital expectations of customers is the TOP THREAT to their business
Instagram’s removal of “like counts” is negatively influencing the influencers
Gone are the days where B2B digital lead generation and direct one-to-one engagement is dominated by desktop screens
Most salespeople do not consider the “strategic relevance” of a solution in the context of the prospect
The value in NPS (net promoter scores) isn't in the scores itself, but in what a business does with the scores.
No one adequately defines what this practice means - understanding its meaning helps define who should lead this process
How are Australian retailers to respond now that Amazon has entered the local market?
Service Design – how employees, tools, and processes contribute to creating amazing online experiences
Do you think your organisation is TRULY customer centric? Read this article to find out what customer centricity looks like.