Learn why the rules that govern consumer engagement is very different face to face compared to online
Consumers are deciding which businesses to engage with based on their communication channels
Understand why mobile checkouts are underperforming and what can be done to set the best practice foundation to drive sales
Talking about technology and the use of third-party data for Retailers - responding to Panel Questions
Understand the roles technology should be taking to enrich retail, and how selecting technology needs to be approached
Learn how businesses can activate change in their online channel to reduce the impacts of business weaknesses
But will these “first-timers” continue to buy online?
The NEW reality all businesses need to face is a “Plan B” life with COVID and need to prepare for years of shutdowns.
Retailers fall into a trap of setting something up and forgetting about it - when the right approach is to review and enhance
The future of SEO - Google has new releases now in play proving organic rankings is more about great online experiences
Google has done it!
How to assess the the strategic impacts of Paid Search investment on your business - what data do retailers need to be looking at and why
Understand what retailers should be measuring so they have comfort this advertising medium is adding wider strategic value