B2B eCommerce Consulting Services

B2B eCommerce Consulting Expert

Greg Randall from Comma Consulting is your B2B eCommerce Consulting Expert. With over 25 years of leading eCommerce change in organisations worldwide, Greg has specific B2B experience that can help you rapidly evolve from B2B eCommerce laggard to leader.

Greg has...

Created new eCommerce B2B channels to automate digital transactions with various customer groups.
Fixed underperforming B2B eCommerce channels and unlocked new revenue growth.
Created new direct-to-consumer channels for B2B organisations.

Greg has a proven collaborative B2B eCommerce strategic planning process designed to create a roadmap defining what the digital channel needs to look and behave like for your business. This plan determines your eCommerce future and the top short-term priorities.

Below is a summary of some of the reasons why Greg Randall is your B2B eCommerce Expert.

Contact Greg now to understand how he can help you evolve your B2B organisation: mobile 0477723474 or email greg@commaconsulting.com.au.

B2B Customers are Consumers Too!

Research has proven that procurement and buying teams want digital "consumer-like" experiences when engaging in eCommerce B2B journeys.

73% of B2B buyers want personalised experiences that are similar to B2C-like customer experiences.

These individuals, in their personal lives, have had amazing online retail experiences with companies like Amazon and want the same when doing their jobs.

Not only do they want and expect it, but if they don't get it, they will purchase less from that B2B organisation.

It is now commercially crucial for B2B organisations to produce an engaging eCommerce "retail-like" experience for B2B customers. To make this work for B2B organisations requires an eCommerce Expert who has a deep understanding of online retail and everything that must come together to produce amazing end-to-end buying journeys.

B2B eCommerce Strategic Planning

Establishing the strategic direction of the B2B eCommerce channel requires specialist planning and consideration of business and B2B customer needs.

Examples of business needs to define...

The type of growth and revenue targets
Product mixes to feature and amplify digitally
Which B2B customers are to be the focus for this eCommerce channel

Examples of customer needs to define...

The products customers purchase and re-purchase?
Defining current (physical) B2B customer buying experiences, and how to automate these digitally?
Defining the crucial information sources B2B customers need that lead to buying: Inventory availability? Delivery promises? Volume discounts?

This collision of business and customer needs forms the basis for strategic decision-making.

B2B eCommerce Platforms

B2B eCommerce customers require more robust and versatile eCommerce Platform technology because they demand consumer-like experiences and at the same time also need B2B-specific experiences. Some examples...

Quoting capabilities to produce quotes they can pass on to their customer network.
Rapid repurchasing options, for example, from Order History.
Rapid and easy buying experiences from product listing pages.
Multiple inventory messaging that shows in-stock messages and timelines for back-ordered items.
All the above to be easily achieved on Mobile devices.

The utilisation of eCommerce Platforms takes on an entirely different dynamic and requires a B2B eCommerce Expert to bring the strategic plan to life.

Greg Randall is your B2B eCommerce Expert

Greg Randall has been leading eCommerce change in organisations for 25 years. Below are a few reasons as to how Greg transitions B2B clients from eCommerce laggards to leaders...

Greg has driven success in various business models, addressing multiple pain points that hindered growth. Greg is a specialist in digital transformations.
Greg authored and published five books on eCommerce best practices. This extensive knowledge in the eCommerce sciences drives rapid evolutionary change.
Greg writes AND implements his strategic plans. Having a strategy is worthless if it cannot be implemented to the correct standard. This sets Greg apart from all the others.
Greg is internationally recognised as the premier eCommerce Consultant.

Contact Greg now to understand how he can help you evolve your B2B organisation: mobile 0477723474 or email greg@commaconsulting.com.au.

What others had to say

"Greg Randall has given us a pathway to success"

Greg is an absolute breath of fresh air and really on point on the challenges around our business in the digital space.It is very rare to find such a down-to-earth person that talks the facts and backs up those facts with data. He is so knowledgeable in the space of digital and in the space of eCommerce.Thanks to Greg, we now have a pathway to success.

Adam
Senior Executive - Brand and Marketing Pedders Suspension

"Greg was pivotal in creating a user experience design plan for our B2B clients"

Greg was pivotal in creating a user experience design plan for our B2B clients. Greg considered our strategic needs, our complex customer needs, and the vast technical systems that we need to interact with to deliver meaningful experiences.The experiences Greg created were innovative and exactly what we needed to meet our customer needs. Greg was a pleasure to work with. He listened, took feedback, and worked together to get the right result.

Mel Neilson
Head of Customer Experience Komatsu

"Greg researches issues, articulates a plan and executes with efficiency, making him in a class of his own"

Greg is the ultimate superhero when it comes to understanding the world of e-commerce. His rigorous ability to research the issue, articulate a plan and execute with timeless efficiency makes him in a class of his own.Greg's detailed strategic review empowered the business to implement quick wins and determine a priority list to take our offering to the next level. His professionalism and global experience backed by the data, allowed us to set realistic goals measurable by a solid ROI.

Jeremy Krause
Chief Innovation and Disruption Officer Global Retail Brands