In the constantly evolving digital landscape, businesses require expert guidance to harness the power of eCommerce.
Greg Randall from Comma Consulting brings over 25 years of experience in developing and implementing tailored eCommerce consulting services that deliver real value to the business community.
Or read on, see each service which is listed below...
If the eCommerce consulting services (below) do not match what you’re looking for, reach out directly to Greg Randall.
Greg encourages prospective clients to share their specific business needs in their own words.
Greg finds that businesses describe their pain points in unique terms, only to ask, “Do you do this?”
Greg often responds with a resounding "Yes!"
Click here to learn more about eCommerce services designed to match your needs.
Digital transformation is a strategic method of driving the evolution of a business by leveraging digital/eCommerce technologies.
Research proves the ideal starting point for any digital transformation is the enhancement or replacement of the eCommerce platform because it's a customer-centric system.
Click here to learn more about Digital Transformation Consulting services.
Greg partners with businesses to develop comprehensive eCommerce roadmaps, set achievable goals, and align digital initiatives with broader business objectives.
His strategic planning process gives you the clarity and confidence to invest wisely and grow sustainably.
The ultimate power comes when the Exec team can understand and see the future of their eCommerce ecosystem. This planning process provides this level of clarity.
Click here to learn more about eCommerce Strategic Planning.
Map out your end-to-end customer journeys, pinpointing customer-centric pain points, and delivering actionable improvements that boost satisfaction and loyalty.
This process takes a sharp focus on digital channels—the most significant and impactful touchpoints for your business—unlocking scalable, meaningful change where it matters most.
Click here to learn more about Customer Experience Journey Mapping.
Improving your website’s conversion rate is essential to increasing sales and maximising return on investment.
From working alongside the top specialists in the world, Greg has perfected a data driven process to analyse the online retail website to identify performance issues and construct the right solution to drive new levels of online sales.
Click here to learn more about eCommerce Conversion Rate Optimisation.
The closer a business can produce online experiences in alignment with how people want to engage, the greater the online sales revenue.
UX design is a complex mix of strategic planning, data mining, and wireframing to produce highly effective and engaging digital journey "road maps" that define the right experiences to drive online buying.
Click here to learn more about the UX Design Consulting service.
Research has proven that procurement and buying teams want digital "consumer-like" experiences when engaging in eCommerce B2B journeys.
73% of B2B buyers want personalised experiences that are similar to B2C-like customer experiences.
It is now commercially crucial for B2B organisations to produce an engaging eCommerce "retail-like" experience for B2B customers.
Click here to learn more about B2B eCommerce Consulting services.
Many business leaders require an eCommerce specialist to provide coaching and guidance on decision-making related to the eCommerce channel and its impact in the broader business.
eCommerce coaching is a collaborative service that coaches business professionals on making informed decisions to drive eCommerce growth which becomes an impactful method of learning on the job.
Click here to learn more about the eCommerce Business Coaching service.
For eCommerce Agencies and Platform providers to articulate how they can add value, they need to understand your business needs first and foremost.
A "Business Needs Document" is necessary for constructive conversations with these teams.
Once needs are defined, YOU are in control of the narrative. This is the power of this process.
Organisations approach an eCommerce replatform project by appointing someone internally to serve as a temporary eCommerce Project Manager.
While this may seem pragmatic or cost-effective, it is a decision fraught with risk and inefficiency, especially given the highly specialised skill set required for successful eCommerce project management.
The demands of an eCommerce replatform project are unique and intense.
Click here to learn more about the eCommerce Project Management service.
Agentic commerce refers to a new paradigm where AI-powered agents, such as ChatGPT, interact with customers autonomously, guiding them through product selection, answering queries, and completing purchases.
Greg’s practical, results-driven approach ensures retailers are prepared for the technical demands of agentic commerce.
Greg helps businesses implement AI-driven solutions that enhance customer experience, automate customer interaction processes, and provide actionable insights for more intelligent decision-making.
From personalised product recommendations to intelligent consumer-centric interactions, AI eCommerce-specific consulting ensures you stay ahead of the competition.
eCommerce Consulting Micro Sprints
For businesses seeking a low-cost, low-risk engagement, Greg offers “eCommerce Consulting Micro Sprints”.
These focused, short-term projects deliver rapid insights and actionable recommendations, making them ideal for organisations looking to address specific challenges or explore new opportunities without significant upfront investment.
Collaborative Approach with Agencies
Greg is a collaborative eCommerce specialist who partners with leading eCommerce agencies worldwide.
This global network enables seamless execution of consulting projects, ensuring clients benefit from both local insight and international best practices.
Greg’s approach to coaching was enhanced by his depth of knowledge in eCommerce. His skill set covers not only frontend applications but also technical functionality. His approach is data-led, references best practice and resulted for our business in an in-depth and comprehensive review, that was highly actionable.
Catherine ScheiderGreg unpacked our business requirements and put together a researched, achievable, and bespoke treatment that we were able to implement to success.Bringing a breadth of experience and up-to-date industry insight into his recommendations, Greg represents the consumer-first approach required of a comprehensive UX overhaul. The end result of our project has attracted positive attention from digital leaders of other markets within our global company.
Mickey ImperialiGreg was pivotal in creating a user experience design plan for our B2B clients. Greg considered our strategic needs, our complex customer needs, and the vast technical systems that we need to interact with to deliver meaningful experiences.The experiences Greg created were innovative and exactly what we needed to meet our customer needs. Greg was a pleasure to work with. He listened, took feedback, and worked together to get the right result.
Mel Neilson
