About Greg Randall

Dr. Anders Ericsson's research on how to become an expert has proven it takes 10,000 hours to achieve extraordinary performance in a specific discipline.

Greg Randall has over 80,000 hours (and counting) on business transformation, customer experience design and implementing change to improve the performance of digital/eCommerce channels.

These experiences has resulted in Greg writing and publishing 5 books on how to perfect and conquer eCommerce for your business.

Click here to see a brief overview of Greg's books.

Greg knows retail


Greg grew up in the family retail business, and at the age of 26 took over the management and operations of the entire organisation which comprised multiple physical retail store locations and a distribution centre in Canada.

This comprehensive exposure to physical retail provides Greg with a deep appreciation of a retailer pain points in evolving the business in the digital context.

The idea for calling the business "Comma Consulting" came from the names of his children, "Cole" and "Emma". It's that simple, and keeping things simple is Greg's ethos when working with his clients. While many agencies try to confuse their clients, Greg does the opposite by demystifying "digital" so the business knows how to use this channel as a growth tool.

Greg's Experiences

Greg's Experiences

In the early 2000's, Greg founded an eCommerce/Digital agency where all aspects of retail success was offered in-house: strategic planning, customer experience design, eCommerce development, digital marketing, and ongoing consulting.

It was the first full service eCommerce/Digital agency of its kind.

Greg partnered with the top customer experience design specialists in the world (based in the US), and embedded this globally proven methodology (which Greg created) into everything he did. This still happens today.

Greg has the unique ability to analyse behavioural analytics and use this data to construct the future, and he has been doing this for 20 years.

In 2010, Greg sold his agency so he could lead strategy creation and then collaborate with the best of breed agencies around the world.

Greg writes thought leadership content for Econsultancy (large publisher in Europe) and Power Retail (Australian digital retail publisher). Click here to view the articles Econsultancy has published from Greg.

Greg is a published author on best practice eCommerce/digital conduct and on customer experience design principles.