In the early 2000's, Greg founded an eCommerce/Digital agency where all aspects of retail success was offered in-house: strategic planning, customer experience design, eCommerce development, digital marketing, and ongoing consulting.
It was the first full service eCommerce/Digital agency of its kind.
Greg partnered with the top customer experience design specialists in the world (based in the US), and embedded this globally proven methodology (which Greg created) into everything he did. This still happens today.
Greg has the unique ability to analyse behavioural analytics and use this data to construct the future, and he has been doing this for 20 years.
In 2010, Greg sold his agency so he could lead strategy creation and then collaborate with the best of breed agencies around the world.
Greg writes thought leadership content for Econsultancy (large publisher in Europe) and Power Retail (Australian digital retail publisher). Click here to view the articles Econsultancy has published from Greg.
Greg is a published author on best practice eCommerce/digital conduct and on customer experience design principles.