About Greg Randall - The eCommerce Consultant

Greg Randall - eCommerce Expert

Greg Randall is an eCommerce and digital transformation specialist with 25 years of experience.

You can watch a quick 2-minute video (see below) which summarises Greg's background, skills and how he can help you.

Greg's ability to collaborate with clients, leverage business data, precisely define and map out change, and then lead the change process sets him apart from all other eCommerce specialists.

Greg has collaborated with the world's top eCommerce practitioners, resulting in a core set of eCommerce consulting services designed to drive online success and business-wide performance.

The idea for calling the business "Comma Consulting" came from the names of his children, "Cole" and "Emma": "Comma".

Read on to learn what sets Greg apart from all other eCommerce consultants.

Trusted by World Class Brands

There is immense pressure to achieve success when working with well-known international brands.

Greg thrives under pressure, and his long list of well-known brands proves he produces results.

Greg also loves working with smaller businesses. Smaller businesses drive change more rapidly, leading to positive impacts.

View more clients

Specialist in Leveraging AI

Leveraging AI needs to be viewed in two ways....

#1. AI to Enhance Online Experiences:

Greg specialises in providing AI-specific planning, hands-on implementation of AI solutions, and seamless integration of AI tools with existing platforms.

#2. Preparing Businesses for AI Agents:

Agentic Commerce is the practice of AI-powered agents (such as ChatGPT) interacting with customers to guide them through product selection and purchase.

Greg has been a product-data specialist for years and brings this knowledge to help businesses prepare for this new future.

Greg lets his Results do the talking

Below are some examples of what happens when you work with Greg...

100% increase in online service bookings for physical stores throughout Australia.
40% increase in checkout conversion rates.
37% increase in site-wide conversion rates.
115% increase in online revenue for sessions completed on mobile devices.
Total online revenue grew by 160%.
Mobile conversion rates grew by 200%.
Consumer engagement grew by 107%.

Greg Knows Retail

Greg grew up in the family retail business and, at 26, became the CEO. This large retail business in North America comprised multiple physical retail store locations and a large distribution centre.

This experience provided Greg with a deep understanding of a retailer's pain points in driving growth and building an effective eCommerce channel.

Greg founded the first full-service eCommerce Agency

Greg founded the first full-service eCommerce Agency of its kind 25 years ago.

Running this Agency gave Greg deep experience in living and breathing the link between strategic planning and the technical execution of eCommerce systems to produce success. This includes the following disciplines...

Business architecture planning
Data mining to find answers
Customer experience journey mapping
eCommerce technology platform configuration
Project management excellence

Worked with the world's top UX design specialists

Greg worked with the world's top UX design specialists for 8 years.

These same specialists worked alongside Jeff Bezos to establish Amazon as the retail juggernaut it is today.

Together, Greg and these specialists developed a methodology to create innovative digital retail experiences that broke sales records for retailers worldwide.

Published Author

Greg embarked on a five-year research project, during which he wrote and published five books on eCommerce best practices and what businesses need to do to succeed in the eCommerce channel.

Any business wanting to embark on an eCommerce conversion rate optimisation process can use these books as their guide to growth.

View Greg's Books

Data Mining Specialist

Greg has 25 years of experience in analysing customer-centric behavioural data.

This unique experience gives Greg a rare perspective of how people engage online and what they want from retailers and B2B's.

This is how and why Greg produces success in eCommerce conversion rate optimisation services.

learn more about CRO

What others had to say

"Greg was pivotal in creating a user experience design plan for our B2B clients"

Greg was pivotal in creating a user experience design plan for our B2B clients. Greg considered our strategic needs, our complex customer needs, and the vast technical systems that we need to interact with to deliver meaningful experiences.The experiences Greg created were innovative and exactly what we needed to meet our customer needs. Greg was a pleasure to work with. He listened, took feedback, and worked together to get the right result.

Mel Neilson
Head of Customer Experience Komatsu

"Greg's data-led approach, references best practice and resulted in a an actionable and comprehensive review"

Greg’s approach to coaching was enhanced by his depth of knowledge in eCommerce. His skill set covers not only frontend applications but also technical functionality. His approach is data-led, references best practice and resulted for our business in an in-depth and comprehensive review, that was highly actionable.

Catherine Scheider
Omni Executive Levi's

"Greg put together a researched, achievable, and bespoke treatment that we were able to implement to success"

Greg unpacked our business requirements and put together a researched, achievable, and bespoke treatment that we were able to implement to success.Bringing a breadth of experience and up-to-date industry insight into his recommendations, Greg represents the consumer-first approach required of a comprehensive UX overhaul. The end result of our project has attracted positive attention from digital leaders of other markets within our global company.

Mickey Imperiali
Head of eCommerce Krispy Kreme Doughnuts