Dr Anders Ericsson's research on how to become an expert has proven it takes 10,000 hours to achieve extraordinary performance in a specific discipline.
Greg Randall has over 80,000 hours (and counting) on business transformation, customer experience design and implementing change to improve the performance of digital/eCommerce channels.
These experiences have resulted in Greg writing and publishing 5 books on how to perfect and conquer eCommerce for your business.
Greg grew up in the family retail business, and at the age of 26 took over the management and operations of the entire organisation which comprised multiple physical retail store locations and a distribution centre in Canada.
This comprehensive exposure to physical retail provides Greg with a deep appreciation of a retailer's pain points in evolving the business in the digital context.
The idea for calling the business "Comma Consulting" came from the names of his children, "Cole" and "Emma". It's that simple, and keeping things simple is Greg's ethos when working with his clients. While many agencies try to confuse their clients, Greg does the opposite by demystifying "digital" so the business knows how to use this channel as a growth tool.
In the early 2000's, Greg founded an eCommerce/Digital agency where all aspects of retail success was offered in-house: strategic planning, customer experience design, eCommerce development, digital marketing, and ongoing collaboration/strategic planning.
It was the first full service eCommerce/Digital agency of its kind.
Greg partnered with the top customer experience design specialists in the world (based in the US), and embedded this globally proven methodology (which Greg created) into everything he does with clients. This still happens today.
This experience in working with the top people in the world has given Greg the unique ability to use business data and to construct the digital future for any business type. Greg has been doing this for over 20 years.
In 2010, Greg sold his eCommerce Agency so he could lead strategy creation and collaborate with the top best of breed agencies around the world.
Greg has written thought leadership content for Econsultancy, the largest publisher in the world for best practice eCommerce/Digital thought leadership content. Click here to view the articles Econsultancy has published from Greg.
Greg is a published author on best practice eCommerce/digital conduct and on customer experience design principles.
Greg’s depth of knowledge and skill is obvious in his work and his skill set covers not only frontend applications but technical functionality. His approach is data-led, references best practice and resulted for our business in an in-depth and comprehensive review, that was highly actionable.
Bringing a breadth of experience and up-to-date industry insight into his recommendations, Greg represents the consumer-first approach required of a comprehensive UX overhaul.
Greg is the ultimate superhero when it comes to understanding the world of e-commerce. His rigorous ability to research the issue, articulate a plan and execute with timeless efficiency makes him in a class of his own.Greg's detailed strategic review empowered the business to implement quick wins and determine a priority list to take our offering to the next level. His professionalism and global experience backed by the data, allowed us to set realistic goals measurable by a solid ROI.
Greg’s ability to execute his strategic plan sets him apart from all other consultants. His comprehensive understanding of eCommerce and how eCommerce technology must operate to create amazing online experiences is why the execution of the change project is considered to be a huge success.
