About Greg Randall

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Dr Anders Ericsson's research on becoming an expert has proven it takes 10,000 hours to achieve extraordinary performance in a specific discipline.

Greg Randall has over 50,000 hours (and counting) of experience in eCommerce business coaching, business transformation, customer experience design, and implementing change to improve the performance of eCommerce channels. Greg has been doing this for over 20 years.

These experiences have resulted in Greg publishing 5 eCommerce business books on how to conquer the eCommerce channel.

Click here to see a brief overview of Greg's books.

Greg knows retail

Greg grew up in the family retail business, and at the age of 26 took over the management and operations of the entire organisation which comprised multiple physical retail store locations and a distribution centre based in Canada.

This comprehensive exposure to physical retail provides Greg with a deep appreciation of a retailer's pain points in evolving the business in the eCommerce context.

The idea for calling the business "Comma Consulting" came from the names of his children, "Cole" and "Emma": "Comma". It's that simple; keeping things simple is Greg's ethos when working with businesses.

While many agencies try to confuse their clients, Greg does the opposite by demystifying the eCommerce channel for the C-Suite.

Greg's Experiences

Greg's Experiences

In the early 2000s, Greg founded an eCommerce/Digital Agency where all aspects of retail success were offered in-house: strategic planning, customer experience design planning, design, development, digital marketing, and ongoing strategic planning.

This Agency was the first full-service eCommerce/Digital agency of its kind.

Greg partnered with the world's top customer experience design specialists (based in the US). Greg created a proven methodology from this collaboration that is now embedded into everything he does with clients.

These experiences driving a successful full-service eCommerce Agency (back in the early days), combined with the collaboration of the top practitioners worldwide, have given Greg unique experiences and skills that cannot be matched globally.

Greg's foundational experiences and ongoing commitment to excellence are the reasons why he continues to deliver success.

The future is collaboration

In 2010, Greg sold his eCommerce Agency to become a company of 1. This change allows Greg to improve collaboration and embed himself into a client's business to accurately define needs.

Once needs are defined Greg then works with the business to bring the change to life.

Research has proven this level of collaboration is the ideal method for producing an eCommerce channel that drives business-wide growth.

Contact Greg now to learn how he can work with you to drive business-wide growth: greg@commaconsulting.com.au.

Catherine Scheider Omni Executive
Levi's

Greg’s approach to coaching was enhanced by his depth of knowledge in eCommerce. His skill set covers not only frontend applications but also technical functionality. His approach is data-led, references best practice and resulted for our business in an in-depth and comprehensive review, that was highly actionable.

Mickey Imperiali Head of eCommerce
Krispy Kreme Doughnuts

Bringing a breadth of experience and up-to-date industry insight into his recommendations, Greg represents the consumer-first approach required of a comprehensive UX overhaul.

Jeremy Krause Chief Innovation and Disruption Officer
Global Retail Brands

Greg is the ultimate superhero when it comes to understanding the world of e-commerce. His rigorous ability to research the issue, articulate a plan and execute with timeless efficiency makes him in a class of his own.Greg's detailed strategic review empowered the business to implement quick wins and determine a priority list to take our offering to the next level. His professionalism and global experience backed by the data, allowed us to set realistic goals measurable by a solid ROI.

Bridget Harding Head of eCommerce
Bed Bath & Beyond

Greg’s ability to execute his strategic plan sets him apart from all other consultants. His comprehensive understanding of eCommerce and how eCommerce technology must operate to create amazing online experiences is why the execution of the change project is considered to be a huge success.