About Greg Randall - The eCommerce Consultant

Greg Randall - eCommerce Expert

Greg Randall is the founder and Managing Director of Comma Consulting, widely recognised as a leading international authority in eCommerce consulting services.

With nearly 25 years of experience, Greg has established himself as an influential force for businesses seeking to turn underperforming websites into revenue-driving growth engines.

Greg’s expertise spans a broad range of industries, including retail, B2B, finance, insurance, utilities, and travel, where he has helped hundreds of organisations worldwide.

His robust methodologies in user experience design, eCommerce conversion rate optimisation (CRO), and digital transformation are honed through collaboration with world-class specialists.

His track record of success makes him a trusted partner for top brands worldwide. Click here to see some of Greg's clients.

Greg is popular with businesses of all sizes due to his adaptable style of engagement. Greg created an innovative engagement method called "eCommerce Consulting Micro Sprints", a low-cost, low-risk option for businesses to work with Greg and drive maximum value. Click here to learn more.

Click here to read client testimonials.

Click here to read case studies to see real eCommerce pain points become resolved and turned into successes.

You can contact Greg for a free, no obligation chat on mobile 0477 723 474 or email greg@commaconsulting.com.au.

Why Greg Is Considered the Top eCommerce Consultant

”An Exploration of Expertise, Impact, and Reputation”

In the vast and competitive world of digital commerce, few names stand out quite like Greg.

Find out why...

Trusted by World Class Brands

There is immense pressure to achieve success when working with well-known international brands.

Greg thrives under pressure, and his long list of well-known brands proves he produces results.

Greg also LOVE's working with smaller businesses. Smaller businesses activate change more rapidly, which leads to rapid positive impacts.

View more clients

Greg lets his Results do the talking

Below are some examples of what happens when you work with Greg...

100% increase in online service bookings for physical stores throughout Australia.
40% increase in checkout conversion rates.
37% increase in site-wide conversion rates.
115% increase in online revenue for sessions completed on mobile devices.
Total online revenue grew by 160%.
Mobile conversion rates grew by 200%.
Consumer engagement grew by 107%.

Greg Knows Retail

Greg grew up in the family retail business and at the age of 26 became the CEO. This was a large business comprising multiple physical retail store locations and a large distribution centre based in Canada.

This experience provides Greg with empathy and a deep understanding of a retailer's pain points in driving growth and building an effective eCommerce channel.

The idea for calling the business "Comma Consulting" came from the names of his children, "Cole" and "Emma": "Comma".

Greg founded the first full-service eCommerce Agency

Greg founded the first full-service eCommerce Agency of its kind over two decades ago.

Running this Agency gave Greg rare experiences in living and breathing the link between strategic planning and how this is connected to conversion rate optimisation, UX design and how to leverage eCommerce technologies to drive business growth.

Worked with the world's top UX design specialists

Greg worked with the world's top UX design specialists for 8 years.

These specialists worked alongside Jeff Bezos to establish Amazon as the retail juggernaut it is today.

Together, Greg and these specialists created a methodology to construct innovative digital retail experiences that broke sales records for retailers around the world.

Published Author

Greg embarked on a five-year research project, during which he wrote and published five books on eCommerce best practices and what businesses need to do to succeed in the eCommerce channel.

Any business wanting to embark on an eCommerce conversion rate optimisation process can use these books as their guide to growth.

View Greg's Books

Data Mining Specialist

Greg has 25 years of experience in analysing customer-centric behavioural data.

This unique experience gives Greg a rare perspective of how people engage online and what they want from retailers and B2B's.

This is how and why Greg produces success in eCommerce conversion rate optimisation services.

learn more about CRO

What others had to say

"Greg was pivotal in creating a user experience design plan for our B2B clients"

Greg was pivotal in creating a user experience design plan for our B2B clients. Greg considered our strategic needs, our complex customer needs, and the vast technical systems that we need to interact with to deliver meaningful experiences.The experiences Greg created were innovative and exactly what we needed to meet our customer needs. Greg was a pleasure to work with. He listened, took feedback, and worked together to get the right result.

Mel Neilson
Head of Customer Experience Komatsu

"Greg's data-led approach, references best practice and resulted in a an actionable and comprehensive review"

Greg’s approach to coaching was enhanced by his depth of knowledge in eCommerce. His skill set covers not only frontend applications but also technical functionality. His approach is data-led, references best practice and resulted for our business in an in-depth and comprehensive review, that was highly actionable.

Catherine Scheider
Omni Executive Levi's

"Greg put together a researched, achievable, and bespoke treatment that we were able to implement to success"

Greg unpacked our business requirements and put together a researched, achievable, and bespoke treatment that we were able to implement to success.Bringing a breadth of experience and up-to-date industry insight into his recommendations, Greg represents the consumer-first approach required of a comprehensive UX overhaul. The end result of our project has attracted positive attention from digital leaders of other markets within our global company.

Mickey Imperiali
Head of eCommerce Krispy Kreme Doughnuts