How big of a problem is ad blockers and its effects on Google Analytics tracking behavioural data?
Tagged with Data Driven Decision Making
Here are some articles that we tagged with tag DATA DRIVEN DECISION MAKING
KPMG says Jeanswest failed because of "online competition", but audits on online experiences suggest otherwise
This article is a list of the top 5 tips organisations should focus on to drive online growth
What if the item purchased is wrong, how easy is it to return/exchange? Consumers who buy online are faced with risk.
Google has found 34% of consumers are looking for new gifting ideas
The consumer tolerance for bad experiences on the small screen continues to drop
The head office entity is in charge of the digital channel and to engage with audiences they do not regularly engage with!
Organisations need to become better listeners, and NPS is a great listening device
8,000 consumers were surveyed to find out what helps the decision-making process when buying online
Instagram’s removal of “like counts” is negatively influencing the influencers