About Greg Randall - The eCommerce Consultant

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Dr Anders Ericsson's research on becoming an expert has proven it takes 10,000 hours to achieve extraordinary performance in a specific discipline.

Greg Randall has over 50,000 hours (and counting) in eCommerce consulting services. Greg has been a full-time eCommerce Consultant for almost 25 years.

Greg is not just any Consultant; he is THE eCommerce Consultant, recognised internationally as being top of his field (click here to understand why).

Contact Greg on mobile (0477 723 474) or email greg@commaconsulting.com.au. If you don't reach him immediately, he will respond within 24 hours.

Why is Greg considered to be top in his field?

#1. Greg founded the first full-service eCommerce Agency over two decades ago. Running this Agency and the strategic planning function gave Greg rare experiences in learning the links between strategic planning, UX, development (coding) principles and how to use eCommerce technologies to drive business growth.

#2. Greg worked with the world's top UX design specialists for 8 years. These people worked with Jeff Bezos and Amazon to create industry-leading (UX) digital customer experiences.

#3. Working with the top UX specialists taught Greg unique methods in analysing and using customer-centric data to build insights to guide strategic decision-making.

#4. Greg's experiences allow him to conduct inexpensive and rapid Website Audits to inform clients of headline issues and quick fixes that will immediately improve an eCommerce website's revenue performance.

Learn more about the Website Audit service.

#5. Greg has worked with hundreds of businesses globally and has consistently produced success. Click here to see Greg's clients.

Click here to read some client testimonials.

#6. Greg embarked on a five-year research project, during which he wrote and published five books on eCommerce best practices and what businesses need to do to conquer the eCommerce channel.

This vast knowledge of eCommerce best practices allows Greg's clients to leverage proven sciences to drive the rapid evolution from digital laggard to leader.

Click here to see an overview of each book.

Greg Knows Retail

Greg Knows Retail

Greg grew up in the family retail business, and at the age of 26 took over the management and operations of the entire organisation which comprised multiple physical retail store locations and a distribution centre based in Canada.

This comprehensive exposure to physical retail provides Greg with a deep appreciation of a retailer's pain points in evolving the business in the eCommerce context.

The idea for calling the business "Comma Consulting" came from the names of his children, "Cole" and "Emma": "Comma". It's that simple; keeping things simple is Greg's ethos when working with businesses.

While many consultants try to confuse their clients, Greg does the opposite by demystifying the eCommerce channel.

Contact Greg for a chat by calling him on his mobile (0477 723 474) or email him at greg@commaconsulting.com.au. Greg will respond to you within 24 hours.

Catherine Scheider Omni Executive
Levi's

Greg’s approach to coaching was enhanced by his depth of knowledge in eCommerce. His skill set covers not only frontend applications but also technical functionality. His approach is data-led, references best practice and resulted for our business in an in-depth and comprehensive review, that was highly actionable.

Mickey Imperiali Head of eCommerce
Krispy Kreme Doughnuts

Bringing a breadth of experience and up-to-date industry insight into his recommendations, Greg represents the consumer-first approach required of a comprehensive UX overhaul.

Jeremy Krause Chief Innovation and Disruption Officer
Global Retail Brands

Greg is the ultimate superhero when it comes to understanding the world of e-commerce. His rigorous ability to research the issue, articulate a plan and execute with timeless efficiency makes him in a class of his own.Greg's detailed strategic review empowered the business to implement quick wins and determine a priority list to take our offering to the next level. His professionalism and global experience backed by the data, allowed us to set realistic goals measurable by a solid ROI.

Bridget Harding Head of eCommerce
Bed Bath & Beyond

Greg’s ability to execute his strategic plan sets him apart from all other consultants. His comprehensive understanding of eCommerce and how eCommerce technology must operate to create amazing online experiences is why the execution of the change project is considered to be a huge success.