About Greg Randall - The eCommerce Consultant

Greg Randall - eCommerce Expert

Greg Randall is the founder and Managing Director of Comma Consulting, widely recognised as a leading international authority in eCommerce consulting and eCommerce/digital strategy.

With nearly 25 years of full-time experience, he has established himself as a transformative force for businesses seeking to turn underperforming digital assets into revenue-driving growth engines.

Greg transforms businesses from eCommerce laggards to leaders.

Greg’s expertise spans a broad range of industries, including retail, B2B, finance, insurance, utilities, and travel, where he has helped hundreds of organisations worldwide refine their digital presence and customer experience.

His robust methodologies in user experience design and digital transformation are honed through collaboration with world-class strategists and a relentless focus on data-driven insights.

As a published author and thought leader, Greg shares his knowledge through global publishing platforms, where his content has consistently ranked among the most popular and impactful in the industry.

Greg’s approach is rooted in education and empowerment, offering businesses accessible, low-risk entry points to digital transformation.

His track record of success, combined with his deep technical knowledge of eCommerce platforms and his commitment to delivering measurable outcomes, makes him a trusted partner for organisations aiming to thrive in today’s fast-moving digital/eCommerce economy.

Click here to see some of Greg's clients.

Click here to read some client testimonials.

You can contact Greg on mobile 0477723474 or email greg@commaconsulting.com.au.

Why is Greg considered to be the top eCommerce Consultant?

”Success in eCommerce comes from a mix of planning and doing.”

Greg Randall continuously produces success for his clients, both local and international. This is not a mistake, nor is it luck.

There are concrete reasons why Greg Randall delivers immense growth to eCommerce websites. These are listed below...

#1. Greg Knows Retail

Greg grew up in the family retail business and at the age of 26 became the CEO. This was a large business comprising multiple physical retail store locations and a large distribution centre based in Canada.

This experience provides Greg with empathy and a deep understanding of a retailer's pain points in driving growth and building an effective eCommerce channel.

The idea for calling the business "Comma Consulting" came from the names of his children, "Cole" and "Emma": "Comma".

It's that simple; keeping things simple is Greg's ethos when working with his clients.

#2. Greg founded the first full-service eCommerce Agency

Greg founded the first full-service eCommerce Agency of its kind over two decades ago.

Running this Agency along with the strategic planning function gave Greg rare experiences in learning the links between strategic planning, UX design, development (coding) principles and how to use eCommerce technologies to drive business growth.

#3. Greg has worked with the world's top UX design specialists

Greg worked with the world's top UX design specialists for 8 years.

These specialists worked alongside Jeff Bezos to establish Amazon as the retail juggernaut it is today.

Together, Greg and these world-class specialists created unique methods to analyse business data and use this data to design and build innovative digital retail experiences that broke sales records around the world.

These experiences have enabled Greg to become a leader in digital transformations.

#4. Published Author

Greg embarked on a five-year research project, during which he wrote and published five books on eCommerce best practices and what businesses need to do to succeed in the eCommerce channel.

This vast knowledge of eCommerce best practices enables Greg to rapidly evolve businesses from eCommerce laggard to leader.

#5. Data Mining Specialist

Greg has 25 years experience in analysing business data to define precisely what is not working on the eCommerce website.

This experience and skill set enable Greg to focus on the issues affecting performance immediately.

When this data mining skill is combined with the knowledge of eCommerce best practices, it enables Greg to become highly effective in website audits.

#6. Greg has worked with hundreds of businesses

Working alongside hundreds of different business models and navigating various pain points in diverse scenarios has provided Greg with powerful and unique experiences that he leverages to drive growth for new clients.

There is immense pressure to achieve success when working with international brands. This forces Greg to be highly skilled and effective in delivering all eCommerce consulting services.

You only get one shot with large brands. Greg has established client relationships that have lasted for years with some of the world's largest brands, which continue to this day.

Click here to see some of Greg's clients.

Click here to read some client testimonials.

What others had to say

"Greg was pivotal in creating a user experience design plan for our B2B clients"

Greg was pivotal in creating a user experience design plan for our B2B clients. Greg considered our strategic needs, our complex customer needs, and the vast technical systems that we need to interact with to deliver meaningful experiences.The experiences Greg created were innovative and exactly what we needed to meet our customer needs. Greg was a pleasure to work with. He listened, took feedback, and worked together to get the right result.

Mel Neilson
Head of Customer Experience Komatsu

"Greg's data-led approach, references best practice and resulted in a an actionable and comprehensive review"

Greg’s approach to coaching was enhanced by his depth of knowledge in eCommerce. His skill set covers not only frontend applications but also technical functionality. His approach is data-led, references best practice and resulted for our business in an in-depth and comprehensive review, that was highly actionable.

Catherine Scheider
Omni Executive Levi's

"Greg put together a researched, achievable, and bespoke treatment that we were able to implement to success"

Greg unpacked our business requirements and put together a researched, achievable, and bespoke treatment that we were able to implement to success.Bringing a breadth of experience and up-to-date industry insight into his recommendations, Greg represents the consumer-first approach required of a comprehensive UX overhaul. The end result of our project has attracted positive attention from digital leaders of other markets within our global company.

Mickey Imperiali
Head of eCommerce Krispy Kreme Doughnuts