About Greg Randall - the ecommerce consultant

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Meet Greg Randall - Comma Consulting Founder

For more than 25 years, Greg Randall has helped businesses see opportunities others miss, make high-impact eCommerce decisions, and transform commercial performance.

As the founder of Comma Consulting, Greg works with businesses to identify where the greatest growth opportunities exist and the fastest path to achieving them.

His experience spans hundreds of businesses, every major eCommerce platform, and projects ranging from eCommerce strategy through to digital transformation and implementation.

Clients value Greg's ability to quickly understand how their business really works, recognise what's holding the eCommerce channel back, identify the priorities, and move digital channels from laggard to leader.

Experience Across Every Major eCommerce Platform

Greg has worked across every major generation of eCommerce platform.

Experience means understanding which platform is right for your business, your customers and your commercial objectives—not simply choosing the most popular option.

The platform matters.

The decision matters more.

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Trusted Across Industries

Greg has helped businesses across industries, across platforms, and across continents solve complex eCommerce problems.

Every business is different.

The commercial principles behind eCommerce success remain remarkably consistent.

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Experience Built From Every Angle of eCommerce

Other eCommerce consultants develop their expertise from a single perspective...

  • Some build websites.
  • Some specialise in marketing.
  • Some optimise conversion rates.
  • Most focus on technology.

Greg's experience was built differently.

Working alongside international experts, building and operating his own digital agency, leading multidisciplinary teams, and measuring the commercial impact of every recommendation, has created something far more valuable than experience alone.

It created a unique and exceptional ability to connect strategy, customer experience, technology and commercial outcomes into a single view of any business.

Today, that perspective helps businesses focus on immediate priorities, and drive ROI every step of the way.

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Experience isn't just measured in years

It's measured by the problems you've solved

Unmatchable eCommerce History, Knowledge, and Experiences

Greg's knowledge has been built in the following ways...

  • Working across hundreds of businesses
  • Analysing the commercial impact of thousands of digital decisions
  • Publishing five books and writing more than 2,200 articles
  • Continually testing ideas against real-world results

Greg has built one of the deepest private libraries of commercial eCommerce pattern recognition you will find anywhere.

That means...

  • Problems that appear unique are often familiar.
  • Patterns become visible.
  • Risks become easier to identify.
  • Opportunities become clearer.

Instead of starting from theory, Greg starts from experience, recognising what is likely to work, what probably won't, and where the biggest commercial gains will come from.

From Strategy to Execution

A business strategy only creates value if it survives implementation.

The challenge is that every project passes through multiple hands...

  • Business stakeholders
  • Technical vendors
  • Developers
  • Internal teams including project managers

With each handover, there is a risk that the original commercial objective becomes diluted or lost.

Greg's role doesn't end when the strategy is complete. Greg becomes the guardian of the commercial intent.

He remains involved throughout implementation, translating strategy into clear execution plans, developing technical briefs, guiding delivery partners and governing key decisions to ensure every stage of execution remains aligned to the original commercial intent.

Beyond the Expertise

Comma Consulting is named after Greg's two children: Cole and Emma.

The name reflects something that has shaped Greg's approach throughout his career...

  • Business is important.
  • People matter more.

Whether working with founders, executive teams, or employees on the front line, Greg believes the best outcomes originate from building trusted relationships, sharing knowledge and solving meaningful problems together.

It takes a village.

The Comma name also represents something else: a pause before the next idea. A moment to step back from the noise, gain clarity, and make better decisions.

In an industry full of constant change, Greg believes that calm creates better thinking which leads to better business outcomes.

Clients say working with Greg feels less like hiring a consultant and more like adding an experienced member to the team. Someone who tells you the truth, keeps their promises, and stays focused on helping your business succeed.

That's Greg Randall.

Let’s Start With a Conversation

Every business is different.

The first conversation is about understanding where you are today, where you want to be, and what is getting in the way.

From there, Greg will help you identify the best path forward.

Start the conversation:

Call: 0477 723 474

Email: greg@commaconsulting.com.au

Mel Neilson Head of Customer Experience
Komatsu

Greg was pivotal in creating a user experience design plan for our B2B clients. Greg considered our strategic needs, our complex customer needs, and the vast technical systems that we need to interact with to deliver meaningful experiences.The experiences Greg created were innovative and exactly what we needed to meet our customer needs. Greg was a pleasure to work with. He listened, took feedback, and worked together to get the right result.