For more than 25 years, Greg Randall, Founder of Comma Consulting, has solved eCommerce problems across strategy, customer experience, technology, data and execution.

That breadth matters because eCommerce problems rarely sit neatly in one place. What appears to be a technology problem may actually be a customer experience problem.

Greg's experience allows him to see across the entire channel, identify where the real barriers sit, and then get hands-on at the level needed to solve it.

Sometimes that means...

• Reshaping the strategy
• Constructing or fixing the customer experience
• Selecting technology
• Leading implementation

Greg's case studies show what that looks like in practice (click here to see case studies).

Greg’s knowledge has been built in several ways...

• Working with and driving growth for hundreds of businesses
• Analysing the outcomes of thousands of digital decisions
• Writing and publishing five books and more than 2,200 articles
• Working alongside pioneers in customer experience design and helping shape approaches that are still used today

Together, these experiences have given Greg an unusually deep understanding of what works, what doesn’t, and why.

That means...

• Problems that appear unique are often familiar to Greg.
• Short-term, high-impact priorities become easier to see.
• Risks become easier to identify and avoid.
• Opportunities become clearer.
• Executing the right change becomes easier.

A business strategy only creates value if it survives implementation.

The challenge is that every project passes through multiple hands...

• Business stakeholders
• Technical vendors
• Developers
• Internal teams including project managers

With each handover, there is a risk that the original commercial objective becomes diluted or lost.

Greg's role doesn't end when the strategy is complete. Greg becomes the guardian of the commercial intent.

He remains involved throughout implementation, translating strategy into clear execution plans, developing technical briefs, guiding delivery partners and governing key decisions to ensure every stage of execution remains aligned to the original commercial intent.

Comma Consulting is named after Greg's two children: Cole and Emma.

The name reflects something that has shaped Greg's approach throughout his career...

• Business is important.
• People matter more.

Whether working with founders, executive teams, or employees on the front line, Greg believes the best outcomes originate from building trusted relationships, sharing knowledge and solving meaningful problems together.

It takes a village.

The Comma name also represents something else: a pause before the next idea. A moment to step back from the noise, gain clarity, and make better decisions.

In an industry full of constant change, Greg believes that calm creates better thinking which leads to better business outcomes.

Clients say working with Greg feels less like hiring a consultant and more like adding an experienced member to the team. Someone who tells you the truth, keeps their promises, and stays focused on helping your business succeed.

That's Greg Randall.