About Greg Randall - The eCommerce Consultant

Greg Randall - Expert in eCommerce

Dr Anders Ericsson's research on becoming an expert has proven it takes 10,000 hours to achieve extraordinary performance in a specific discipline.

Greg Randall has over 50,000 hours (and counting) in eCommerce consulting services. Greg has been a full-time eCommerce Consultant for almost 25 years.

Greg is recognised internationally as being top in his field and is a specialist in leading Digital Transformation journeys for businesses of all sizes.

You can contact Greg on mobile 0477723474 or email greg@commaconsulting.com.au. If you don't reach him right away, he will respond within 24 hours.

Why is Greg considered to be top in his field?

#1. Greg founded the first full-service eCommerce Agency over two decades ago. Running this Agency and the strategic planning function gave Greg rare experiences in learning the links between strategic planning, UX design, development (coding) principles and how to use eCommerce technologies to drive business growth.

#2. Greg worked with the world's top UX design specialists for 8 years. These specialists worked closely with Jeff Bezos to establish Amazon as the retail juggernaut it is today. Both Greg and these world-class specialists created unique methods to analyse business data to build insights to guide strategic decision-making.

#3. Greg and these specialists collaborated to transform eCommerce websites into growth drivers for an entire business. These experiences have enabled Greg to become a leader in digital transformations for businesses of all sizes.

#4. Greg has worked with hundreds of businesses globally and has consistently produced success. Click here to see Greg's clients.

Click here to read some client testimonials.

#5. Greg embarked on a five-year research project, during which he wrote and published five books on eCommerce best practices and what businesses need to do to succeed in the eCommerce channel.

This deep knowledge of eCommerce best practices allows Greg's clients to leverage proven sciences to drive the rapid evolution from eCommerce laggard to leader.

#6. The above experiences enable Greg to conduct inexpensive and rapid website audits, informing clients of headline issues and quick fixes that will immediately improve an eCommerce website's revenue performance.

Greg Knows Retail

Greg grew up in the family retail business, and at the age of 26 took over the management and operations of the entire organisation which comprised multiple physical retail store locations and a distribution centre based in Canada.

This comprehensive exposure to physical retail provides Greg with a deep understanding of a retailer's pain points in evolving their business within the eCommerce context.

The idea for calling the business "Comma Consulting" came from the names of his children, "Cole" and "Emma": "Comma". It's that simple; keeping things simple is Greg's ethos when working with businesses.

While many consultants try to confuse their clients, Greg does the opposite by demystifying the eCommerce channel.

Contact Greg for a chat by calling him on his mobile 0477723474 or emailing him at greg@commaconsulting.com.au. Greg will respond to you within 24 hours.

What others had to say

"Greg was pivotal in creating a user experience design plan for our B2B clients"

Greg was pivotal in creating a user experience design plan for our B2B clients. Greg considered our strategic needs, our complex customer needs, and the vast technical systems that we need to interact with to deliver meaningful experiences.The experiences Greg created were innovative and exactly what we needed to meet our customer needs. Greg was a pleasure to work with. He listened, took feedback, and worked together to get the right result.

Mel Neilson
Head of Customer Experience Komatsu

"Greg's data-led approach, references best practice and resulted in a an actionable and comprehensive review"

Greg’s approach to coaching was enhanced by his depth of knowledge in eCommerce. His skill set covers not only frontend applications but also technical functionality. His approach is data-led, references best practice and resulted for our business in an in-depth and comprehensive review, that was highly actionable.

Catherine Scheider
Omni Executive Levi's

"Greg put together a researched, achievable, and bespoke treatment that we were able to implement to success"

Greg unpacked our business requirements and put together a researched, achievable, and bespoke treatment that we were able to implement to success.Bringing a breadth of experience and up-to-date industry insight into his recommendations, Greg represents the consumer-first approach required of a comprehensive UX overhaul. The end result of our project has attracted positive attention from digital leaders of other markets within our global company.

Mickey Imperiali
Head of eCommerce Krispy Kreme Doughnuts