About Greg Randall - The eCommerce Consultant

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Greg Randall - eCommerce Expert

After 25+ years in eCommerce and digital transformation, Greg Randall has worked with businesses ranging from emerging brands through to some of the world’s most recognised retailers.

But Greg’s real specialty isn’t simply “eCommerce.”

It's helping businesses move forward with greater clarity, confidence and activate a commercially practical digital evolution.

Greg is known for:

  • Simplifying complexity
  • Identifying issues quickly
  • Leveraging customer-centric data
  • Creating actionable strategies that businesses can realistically implement

His consulting style is direct, collaborative, low-ego, and focused on outcomes, not drawn-out consulting engagements.

Greg’s approach focuses on simplifying complexity, improving clarity and helping businesses build practical digital momentum.

The idea for calling the business "Comma Consulting" came from the names of his children, "Cole" and "Emma": "Comma".

You can watch a quick 2-minute video (see below) which summarises Greg's background, skills and how he can help you.

25+ Years of eCommerce Scar Tissue

After more than two decades working across eCommerce, digital transformation and customer experience strategy, Greg Randall has seen what restricts digital momentum.

This time working on the frontline with businesses has created a digital wisdom, eCommerce Scar Tissue, which produces a rare understanding of what drives eCommerce growth.

Greg can immediately see poor customer experiences, technology decisions that create friction, and fragmented systems that prevent growth.

Businesses have their own version of scar tissue from learning the hard way. They need a consultant with a level of empathetic wisdom to move them from laggard to leader.

Explore Greg's eCommerce Scar Tissue

Greg’s Approach to eCommerce Consulting

After more than two decades working across eCommerce, digital transformation and customer experience strategy, Greg believes most businesses already have more opportunity than they realise.

The challenge is rarely effort.

More commonly, businesses are slowed down by:

  • Unclear priorities
  • Disconnected customer experiences
  • Internal complexity
  • Legacy thinking
  • Lack of strategic clarity

Greg identifies practical high impact change

Greg’s approach is built around identifying the highest-impact opportunities first, then creating practical, commercially grounded solutions that businesses can realistically implement.

No unnecessary complexity. No consulting theatre. No endless strategy documents that never get executed.

Just clear thinking designed to help businesses move forward with confidence.

Experience That Shapes Greg’s Consulting Approach

Over the past 25+ years, Greg has worked across a wide range of eCommerce, digital transformation and customer experience projects spanning retail, B2B and complex organisational environments.

This experience has included:

  • Advising major retailers and brands
  • leading customer experience and eCommerce strategy initiatives
  • Conducting large-scale research projects
  • Publishing industry research and books
  • Working alongside businesses navigating both growth opportunities and operational complexity

Balanced Strategy with Pragmatic Real-World Thinking

”The secret sauce”

Rather than viewing eCommerce purely through a technology lens, Greg’s experience has helped shape a broader commercial perspective that combines:

  • Customer behaviour
  • Business strategy
  • Operational realities
  • Digital transformation
  • Practical execution

This balance between strategic thinking and real-world implementation is a key reason businesses engage Greg to help solve complex digital commerce challenges.

Why Businesses Engage Greg

Businesses engage Greg when they need experienced strategic guidance to help navigate growth, unpack complex eCommerce pain points, or change within their eCommerce operations.

This may include:

  • Identifying barriers impacting online performance
  • Improving customer experience and conversion
  • Evaluating digital commerce opportunities
  • Aligning technology with business objectives
  • Creating clearer strategic direction across teams and projects

Clients value Greg’s ability to quickly identify underlying issues, simplify complexity and provide commercially grounded recommendations.

His approach is collaborative, pragmatic and focused on creating meaningful momentum.

Research, Strategy & Industry Contribution

Greg’s consulting experience is supported by extensive industry research, strategic advisory work and ongoing involvement in the evolution of digital commerce.

Over the years, Greg has:

This combination of practical experience and research-led thinking helps Greg bring both strategic depth and commercial realism to client engagements.

What Clients Value About Working With Greg

Clients engage Greg because they want experienced strategic guidance, but continue working with him because of the way he approaches complex business challenges.

Greg is known for being:

  • Commercially grounded
  • Straightforward and honest
  • Calm under pressure
  • Highly strategic, but practical
  • Collaborative and easy to work with

Rather than overwhelming businesses with complexity, Greg focuses on creating clarity, alignment and practical next steps.

His consulting style is designed to support decision-making, reduce friction and help businesses move forward with confidence.

Let’s Start With a Conversation

Every business faces different challenges, opportunities and levels of complexity.

That’s why Greg’s consulting approach focuses on understanding what matters most first, then identifying practical opportunities that can create meaningful commercial impact.

Whether you need strategic clarity, customer experience improvements, eCommerce guidance or help navigating digital transformation, Comma Consulting is designed to help businesses move forward with confidence.

Email Greg at greg@commaconsulting.com.au or call him on 0477 723 474.

Ready to Grow? Let's Go!

What others had to say

Testimonial by Mel Neilson Head of Customer Experience Komatsu

"Greg was pivotal in creating a user experience design plan for our B2B clients"

Greg was pivotal in creating a user experience design plan for our B2B clients. Greg considered our strategic needs, our complex customer needs, and the vast technical systems that we need to interact with to deliver meaningful experiences.The experiences Greg created were innovative and exactly what we needed to meet our customer needs. Greg was a pleasure to work with. He listened, took feedback, and worked together to get the right result.

Mel Neilson
Head of Customer Experience Komatsu
Testimonial by Catherine Scheider Omni Executive Levi's

"Greg's data-led approach, references best practice and resulted in a an actionable and comprehensive review"

Greg’s approach to coaching was enhanced by his depth of knowledge in eCommerce. His skill set covers not only frontend applications but also technical functionality. His approach is data-led, references best practice and resulted for our business in an in-depth and comprehensive review, that was highly actionable.

Catherine Scheider
Omni Executive Levi's
Testimonial by Mickey Imperiali Head of eCommerce Krispy Kreme Doughnuts

"Greg put together a researched, achievable, and bespoke treatment that we were able to implement to success"

Greg unpacked our business requirements and put together a researched, achievable, and bespoke treatment that we were able to implement to success.Bringing a breadth of experience and up-to-date industry insight into his recommendations, Greg represents the consumer-first approach required of a comprehensive UX overhaul. The end result of our project has attracted positive attention from digital leaders of other markets within our global company.

Mickey Imperiali
Head of eCommerce Krispy Kreme Doughnuts