Published Author - eCommerce Best Practices

Greg Randall spent five years researching, writing and publishing five books focused on eCommerce best practices, customer experience and digital strategy.

Combined with more than 2,000 published articles, these books represent decades of observation, experimentation and practical experience gained from working alongside businesses to solve eCommerce problems and improve digital performance.

The principles explored throughout this body of work continue to underpin Greg's consulting approach today.

The 10 principles to creating amazing online experiences

No matter what products you sell or who your customers are, the foundation for creating amazing online experiences lies in 10 proven UX Design principles.

This book breaks these principles down and explains them in a way that everyone can understand and use for their own retail website.

Jeff Bezos said..."We don't make money when we sell things. We make money when we help customers make purchase decisions."

This book guides you in using these principles to help customers make purchase decisions.

Click here to read this book in article format.

Best Practice Series on eCommerce page layouts

95% of ALL engagement that occurs on online retail sites happens on 1 of 4 different page layouts..

The Homepage
The Main Category Page
The Product Listing Page
The Product Detail Page

Each book (below) is dedicated to scientifically breaking down the page types.

Book 1 - Homepage Best Practice

This book starts off by explaining why best practices and applying the science of eCommerce/digital are crucial.

Learn about the "rules of engagement" when it comes to the placement, visual treatment, and mechanical behaviours of page elements throughout the header, footer, and body of the homepage.

Understand which content should be featured on the homepage to help consumers start their journey.

Learn how best-practice homepage treatment helps consumers who get lost in the middle of their journey and return to the homepage as a frame of reference.

And finally, learn why products should never be placed on the homepage.

Book 2 - Best Practice Main Category Page

Understand how Main Category pages complement one of the most common types of consumer behaviour, no retailer designs for... the "back step".

Retailers are obsessed with designing experiences under the assumption that consumers only move forward; however, Greg's research shows there are as many backward steps as forward ones.

This book unpacks the mystery behind the value Main Category pages bring to journeys that encompass both forward and backward steps.

Book 3 - Best Practice Product Listing Page

The product listing page layout is the most viewed eCommerce page type of them all.

The majority of consumer engagement occurs on these layouts and is the make-or-break for retailers with a high volume of products.

In a world where "endless aisles" is a common strategy, product choices for consumers continue to grow. This is a bad thing if consumers struggle to engage and intuitively refine the product selection at this stage of his/her journey.

This book takes you through the details of this highly mechanical page full of functional elements.

Book 4 - Best Practice Product Detail Page

The product detail page is where all the selling magic happens.

Learn how best-practice product pages should replicate the old-school infomercial, built on decades of research into motivational manipulation to prompt consumer behaviour to purchase a product.

Understand how this traditional selling model still works today and how product pages need to be constructed to replicate this highly effective selling technique.

Learn how the product detail page has over 30 page elements all needing to work harmoniously together to achieve a single purpose: sell a single product. Learn what this "harmony" looks like across all screen types.