Greg Randall - Published Author

eCommerce/Digital Best Practices in Creating Amazing Online Experiences

Greg Randall conducted a five-year research project that culminated in the publication of five books that capture what all eCommerce/Digital best practices look like for creating amazing online retail experiences.

The following sources of information contributed to the five books listed below...

Billions of data sets were analysed from the top online retailers around the world.
Collaboration was conducted with the top globally recognised UX Design researchers.
Collaboration with the top UX Design specialists.

For those wanting to activate an eCommerce conversion rate optimisation process, these books are the ideal reference point on what you can do to improve conversion rate performance.

Below is a summary of each of Greg's five books.

The 10 principles to creating amazing online experiences

No matter what products you sell or who your customer is, the foundation of creating amazing online experiences is based on 10 UX Design principles.

These 10 UX principles are broken down and illustrated in a way to help retailers develop empathy for the customer and learn how to propel their own eCommerce/Digital journeys to new levels.

Jeff Bezos said..."We don't make money when we sell things. We make money when we help customers make purchase decisions."

This book is designed to guide retailers to create digital journeys that help customers make purchase decisions.

Click here if you would like to read this book in article format..

Best Practice Series on eCommerce page layouts

90% of ALL engagement that occurs on online retail sites happens on 1 of 4 different page layouts..

The Homepage
The Main Category Page
The Product Listing Page
The Product Detail Page

Each book (below) is dedicated to scientifically breaking down each of the page types listed above.

The information in these books will empower eCommerce Managers to apply changes to their own eCommerce channel.

These four books are a mix of detailed instructions and visual examples to guide change.

As mentioned above, if you want to lead your eCommerce conversion rate optimisation process, these books play a key role.

Book 1 - Homepage Best Practice

This book starts off by explaining why best practice and applying the science of eCommerce/Digital is crucial for every organization.

Learn about the "rules of engagement" when it comes to the placement, visual treatment, and the mechanical behaviours of page elements throughout the header, footer, and body of the homepage.

Understand what content must be featured on the homepage to allow consumers to start their journey on a positive note.

Learn how the best practice treatment of the homepage help consumers who become lost in the middle of their journey and come back to the homepage as a frame of reference.

And finally, learn why products should never be placed on the homepage.

Book 2 - Best Practice Main Category Page

Understand the importance of these pages and how they can complement one of the most common types of consumer behaviours no retailer designs for....the "back step".

Retailers are obsessed with trying to design experiences with the view consumers only move forward, however, Greg's research proves there are as many back steps as there are forward ones.

This book unpacks the mystery behind the value these pages bring to journeys that encompass both forward and backward steps.

This book also calls out those retailers who don't introduce these crucial page layouts and explains the damage they are doing by not offering these steps in a consumer's journey.

Book 3 - Best Practice Sub Category (Product Listing) Page

The product listing page layout is the most viewed eCommerce page type of them all.

The majority of consumer engagement occurs on these layouts and is the make-or-break for retailers with a high volume of products.

In a world where "endless aisles" is a common strategy, product choices for consumers continue to grow. This is a bad thing if consumers struggle to engage and intuitively refine the product selection at this stage of his/her journey.

This book takes you through the details of this highly mechanical page full of functional elements.

Book 4 - Best Practice Product Detail Page

The product detail page is where all the selling magic happens.

Learn how best practice product pages should replicate the old-school infomercial that has been constructed from decades of research in motivational manipulation to prompt consumer behaviour.

Understand how this old model still works today and how product pages need to be constructed to replicate this high effective selling technique.

Learn how the product detail page has over 30 page elements all needing to work harmoniously together to achieve a single purpose: sell a single product. Learn what this "harmony" looks like across all screen types.