Despite advancements in eCommerce platforms and AI tools, shopping cart bailout rates in 2025 remain similar to those from 2017. In 2017, desktop bailouts were at 74% and mobile at 84%. In 2025, desktop bailout rates are around 70–73%, while mobile bailout rates increased slightly to 85–86%!
Retailers need to respect the fact that consumers have unlimited flexibility to engage with content when they are information gathering and selecting products.
Once they reach the cart and checkout, the experience becomes this fixed, clunky, arduous, linear process that can be confusing on mobile devices.
And don't think shorter checkout journeys will help. Research also proves shorter checkouts are more confusing on mobile devices (see above 2025 data).
Cart and checkout experiences need to be designed to persuade people to remain engaged all the way to the point of confirming an order.
QUICK TIP #1! Do not accept the "out of the box" checkout flow from eCommerce Platforms.
QUICK TIP #2! Collaborate with an eCommerce specialist who knows how to massage checkout journeys to become a conversion machine!
The irony is, the recommendations to reduce bailout rates in my research paper in 2017 STILL remain relevant today!
Enjoy!
This article was as tagged as Best Practice , eCommerce Consulting , eCommerce Conversion Rate Optimisation , UX Design