Both Greg Randall and businesses have developed eCommerce scar tissue stems.

Businesses have developed this from....

1. Failed launches
2. Poor platform decisions
3. Agencies that over promised and under delivered
4. Complexity disguised as strategy

Greg has the scars from 25+ years helping businesses navigate these situations, correct them, and turn eCommerce laggards into leaders.

This wisdom, that has come from doing, is born from real-world exposure to commercial pressure, risk, and the difficult realities businesses face as they try to grow online.

The most valuable eCommerce experience never comes from theory.

My own eCommerce scar tissue makes me think differently from everyone else...

1. It sharpens judgement.
2. It improves commercial pattern recognition.
3. It helps identify risk faster.

This is why Comma Consulting was built differently.

Not around bloated consulting retainers or endless strategic frameworks.

But around practical, focused engagements grounded in real-life eCommerce experience.

eCommerce scar tissue changes what you notice. Greg sees business pain and business growth via the digital channel in very different ways...

1. Pattern recognition happens faster.
2. He understands when complexity is being mistaken for strategy.
3. He knows when businesses invest heavily in technology while overlooking the customer experience.
4. He sees declining conversion rates as trust and UX problems, not traffic problems.
5. He knows when Agencies are optimising for vanity instead of commercial outcomes.
6. He sees how the addition of new technologies creates more friction in customer experiences.

In essence, Greg can see the noise that leads businesses down the wrong path, restricting business momentum.

eCommerce problems are not caused by a lack of effort. They are caused by increasing complexity.

This is where eCommerce wisdom becomes commercially essential.