Digital Audits

Retailers who have a “gut feeling” their digital conduct or eCommerce technology is insufficient are usually correct.

In order to build a business case for change, factual information must be collected and presented to decision makers. This is what a digital audit delivers.

Greg Randall delivers a factual account of all the non performing elements of the entire digital channel (for example... eCommerce technology, architecture, digital vendor conduct and services, acquisition strategy (SEM) mobile, social conduct).

These facts and recommendations are presented in "business speak" so decision makers can understand the impacts on the business and make informed decisions.

Digital Audit Deliverables

Below are list of deliverables coming from audits delivered by Greg Randall:

  1. Proof the architecture is capable to deliver the strategy set out by the retailer.
  2. If the news is not good, the audit becomes a business case proving the inadequacies cannot be overcome by applying "band-aid" or best practice solutions.
  3. For all shortcomings, there are recommendations on how to correct.
  4. Ranking of priorities from most important to least. The audit defines issues delivering high negative impact to the business.

Regardless of whether the news is good or bad, the audit delivers value.

What others had to say

Testimonial by Angela Lee Digital & Social Media Manager at Swanndri

"Key to our new success!"

Greg's ability to implement his strategic plan has been the key to our new success in the digital channel.

Angela Lee
Digital & Social Media Manager at Swanndri
Testimonial by Rod McDermott CEO at Farmers Trading Company

"Big reason for our success!"

Greg Randall was a key part of the Farmers digital transformation. Greg provided guidance for myself and the executive team on how to take our retail strategy and translate it to the digital channel. Greg's deep knowledge of digital best practice and how to deliver great online experiences is a big reason for our success.

Rod McDermott
CEO at Farmers Trading Company
Testimonial by Nick Montague-Brown Owner of Outdoor Action

"Unparalleled Vision and Knowledge!"

Greg has an unparalleled vision and knowledge of how and where to take an online business to ensure its future success, we are very lucky to have worked with Greg and look forward to continuing to do so with our growth into the future.

Nick Montague-Brown
Owner of Outdoor Action