The Comma Knowledge Library is the public collection of ideas, principles, frameworks and commercial thinking developed by Greg Randall through more than 25 years of ecommerce consulting.
Rather than publishing disconnected articles, the Knowledge Library documents the thinking that underpins Comma Consulting's approach to ecommerce strategy, customer experience, behavioural design and commercial decision making.
Each page explains one concept in depth. Some describe foundational principles. Others explain strategic frameworks, behavioural observations or practical methodologies developed through real client engagements.
Many of these concepts are interconnected.
Together they form the Comma Operating System—a growing body of commercial knowledge that explains not only what Greg recommends, but why he thinks differently about ecommerce, customer behaviour and digital growth.
Whether you are exploring Digital Architecture, eCommerce Scar Tissue, Momentum Science, Customer Journey Blueprinting or Commercial Synthesis, every concept contributes to the same objective:
Helping businesses make better ecommerce decisions through clearer commercial thinking.