![Read More about Greg Randall, one of only 2 retail experts to take part in Power Retail's "Road Test", a critique on three large Australian retailers](/imager/s3-ap-southeast-2_amazonaws_com/commaconsulting-articles/Screen-Shot-2020-03-09-at-8.30.23-pm_ad673a4d54c08bc9c921b5784f2d8a33.png)
Greg Randall, one of only 2 retail experts to take part in Power Retail's "Road Test", a critique of online experiences for three large Australian retailers in Power Retail's "2020 eCommerce Leaders' Playbook".
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It's an honour to be asked back by Power Retail to conduct an experience design audit on three large retailers:
- Myers
- BCF (Boating-Camping-Fishing)
- Pet Circle
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This section of Power Retail's book is important because retailers need to understand the risks and pitfalls in copying the online conduct of others. Just because they are large/well-known brands does not imply they are conducting a high standard of online experiences for audiences.
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Power Retail's book also features...
- Interviews with leading online retailers and solution providers
- Online Retail Shopper Profiles and Shopper Trends
- Listing of the coveted Top 100 Online Retailers for the year
While Power Retail did a great job of taking my critiques and recommendations for change and pulling it into their book, they only captured 40% of what I documented!
If you are interested in reading the full audit on Myers, click here.
This article was as tagged as Best Practice , Customer Experience Design