Greg Randall, one of only 2 retail experts to take part in Power Retail's "Road Test", a critique of online experiences for three large Australian retailers in Power Retail's "2020 eCommerce Leaders' Playbook".
It's an honour to be asked back by Power Retail to conduct an experience design audit on three large retailers:
- BCF (Boating-Camping-Fishing)
- Pet Circle
This section of Power Retail's book is important because retailers need to understand the risks and pitfalls in copying the online conduct of others. Just because they are large/well-known brands does not imply they are conducting a high standard of online experiences for audiences.
Power Retail's book also features...
- Interviews with leading online retailers and solution providers
- Online Retail Shopper Profiles and Shopper Trends
- Listing of the coveted Top 100 Online Retailers for the year
While Power Retail did a great job of taking my critiques and recommendations for change and pulling it into their book, they only captured 40% of what I documented!