For more than 25 years, Greg Randall, Founder of Comma Consulting, has solved eCommerce problems across strategy, customer experience design, technology, data and execution.

Greg works independently across the entire digital channel, without platforms to sell or development projects to win.

Greg has extensive international experience, including working with major US brands such as Levi's, Krispy Kreme, Avis, Warner Music, DC Shoes and Vail Resorts.

That unbiased experience allows him to focus on the problem, protect the business, put customer needs first and evolve digital channels from laggard to leader status.

Early in his career, Greg established a commercial relationship with Bryan and Jeffrey Eisenberg, pioneers in online conversion and customer experience whose work helped shape some of the earliest thinking around online retail optimisation.

Greg was one of a small number of online retail specialists given direct access to their methodologies, research and thinking as it was being developed and applied.

That early exposure created a strong foundation in understanding online customer behaviour, why people buy, where they hesitate, and how seemingly small barriers can influence online buying behaviours.

But it was only the beginning.

Over the following 25 years, Greg has evolved that thinking through hundreds of real-world eCommerce problems across different businesses, industries, technologies, platforms and customer journeys.