Greg Randall, Founder of Comma Consulting, has 25 years experience working across digital strategy, digital customer experience design, working on all eCommerce platforms and turning businesses from digital laggards to leaders.

In today's complex world of eCommerce, businesses need someone who can see how everything fits together.

Think of an experienced architect.

They understand structure, engineering, materials, usability and design because they need to understand how all the pieces work together.

eCommerce is no different.

Greg’s eCommerce consulting services span strategy, customer experience design, technology and performance. Explore Greg’s eCommerce consulting services.

Early in his career, Greg established a commercial relationship with Bryan and Jeffrey Eisenberg, pioneers in online conversion and customer experience design whose thinking helped shape some of the earliest approaches to eCommerce optimisation, including work with Amazon during its formative years.

Greg was one of very few consultants globally given direct access to the Eisenbergs’ intellectual property, methodologies and thinking, experiencing that work firsthand as it was being developed and applied.

It became the foundation for understanding online customer behaviour, diagnosing barriers and constructing digital journeys that drive engagement and buying behaviour.

Over the following 25 years this foundation evolved across hundreds of real-world eCommerce problems, different industries, technologies, platforms and customer journeys.