New Zealand eCommerce Consultant

  1. Home
  2. New Zealand eCommerce Consultant

Independent eCommerce Consultant

For more than 25 years, Greg Randall, Founder of Comma Consulting, has solved eCommerce problems for businesses in New Zealand and Australia across strategy, customer experience design, technology, data and execution.

Greg works independently across the entire digital channel, without platforms to sell or development projects to win.

That unbiased experience allows him to focus on the problem, protect the business, put customer needs first and evolve digital channels from laggard to leader status.

What an eCommerce Consultant Must Do For You

From helicopter view to the coalface, a great eCommerce consultant needs to get their hands dirty.

A high-performing digital channel is a complex connected system comprising strategy, customer experience, technology, content, data and system integrations.

A weakness in one part can undermine performance across the entire digital channel. This is why fixing an obvious problem does not always produce the improvement you expect.

Does this sound familiar?

  • We changed the platform. Nothing much happened.
  • We redesigned the site. Nothing much happened.
  • We spent more on traffic. Nothing much happened.

Greg's breadth and depth of experience allows him to look across the entire digital channel, identify performance barriers, and then get hands-on at the level needed to solve the problems.

That's what an eCommerce consultant should do, see the helicopter view, then get hands-on where it matters.

Trusted by iconic New Zealand brands

Greg has worked with some of New Zealand's most recognised organisations, solving eCommerce problems across strategy, customer experience, technology and execution.

From specific problems to major digital change, that work spans the full eCommerce channel.

Experience across retail, wholesale and enterprise

Greg has worked across a broad range of industries, businesses and eCommerce models.

Other well-known New Zealand organisations Greg has worked with include:

Vodafone, Whitcoulls, Paper Plus, Avis, Budget, Singapore Airlines NZ, Warner Music NZ, Scenic Circle Hotels, HealthPost, Bike Barn, Number One Shoes, The BBQ Factory and The Shopping Channel.

That breadth of experience helps Greg get to the problems quickly.

Greg's New Zealand Origin Story

New Zealand has always been home.

Greg was born in Auckland, started his eCommerce career in New Zealand and still has whānau spread across the country.

Today Greg is based in Australia, but he spent years working with New Zealand retailers, wholesalers and enterprise organisations while helping businesses navigate both sides of the Tasman.

This combination gives Greg a perspective that's difficult to find: someone who understands New Zealand commercially while bringing experience from Australia, one of the region's most competitive eCommerce markets.

Experience on both sides of the Tasman

Greg began his eCommerce career in New Zealand and has spent many years consulting in Australia.

That experience brings exposure to different businesses, markets, technologies and levels of digital maturity.

For New Zealand clients, it means broader commercial perspective without losing an understanding of the local market.

image

One ecommerce consultant. Two markets.

eCommerce Platform Experience

Greg has worked across every major generation of eCommerce platform.

Experience means understanding which platform is right for your business, your customers and your commercial objectives, not simply choosing the most popular option.

Great customer experiences are enabled by connected systems.

From ERP, DAM and CRM platforms through to eCommerce, Greg helps businesses define the architecture that enables digital experiences to work as one connected ecosystem.

The platform matters.

The business architecture matters more.

Explore Platform Experience

eCommerce Consulting Services

Every business is different, which means every engagement is different.

Greg offers a range of eCommerce consulting services covering strategy, customer experience design, platform selection (RFP), and more.

However, choosing the right service isn't always obvious.

The best place to start is a conversation about your business, your challenges and what success looks like. From there, we can determine the most appropriate way to work together.

Explore eCommerce Consulting Services

Working with Greg

Although Greg is based in Australia, he regularly travels to New Zealand.

Throughout every engagement, Greg places a strong emphasis on communication and transparency through multiple activities:

  • Regular email updates.
  • Scheduled video meetings for strategy, planning and progress.
  • Direct phone access for ad hoc discussions and commercial sounding boards.
  • On-site workshops and executive meetings throughout New Zealand and Australia when required.

Whether we're working together on a focused consulting sprint, a strategic project or an advisory engagement, the objective is always the same: helping your business make better commercial decisions with confidence.

It starts with a conversation

Every Kiwi business is different.

The first conversation is about understanding where you are today, where you want to be, and what is getting in the way.

From there, Greg will help you identify the best path forward.

Start the conversation by emailing Greg at...

greg@commaconsulting.co.nz

He will respond the same day.