Long before online customer experience design became a boardroom discussion, Greg was learning from the people who pioneered it.

Their thinking influenced some of the world's most recognised digital brands, including Amazon, Google and Dell Computers

More importantly, it fundamentally changed how Greg approached eCommerce.

For more than twenty-five years, the influence from working alongside these pioneers has allowed Greg to help businesses make better decisions, create better customer experiences and build stronger, more profitable eCommerce businesses that drive overall business growth.

Most businesses believe they have a technology problem, a marketing problem or a website problem.

In reality, they have a customer understanding problem.

They do not fully understand:

• What their customers actually need.
• How customers want to engage with them.
• What builds confidence before someone buys.
• What information removes hesitation and helps people move forward.

Early in Greg's digital career, he was taught to look at digital/eCommerce experiences through the eyes of the customer.

That single shift in thinking changed everything.

The change and evolution of digital/eCommerce experiences does not come from a "UX" designer or a development team.

Instead, Greg listened to the customers who tried to engage and have their needs met on a retail (or B2B) website and gave up.

Those moments of frustration have driven the evolution of digital experiences for decades.

And it still does!

The customer expectations evolve and so to does the pain they feel from bad experiences.

But the methods Greg uses to extract this insight has not changed and still produces significant commercial impacts for his clients.