For the online channel to be successful and add value to the wider business requires many moving parts working harmoniously together in a unified direction.
To add value to a business, a consultant needs the breadth and depth of knowledge in eCommerce/digital strategic planning, customer experience design, customer acquisition, data mining, and best practice.
Greg Randall has a deep understanding of all the above.
A consultant needs to be able to pull all of the above together and successfully lead the plan (he/she has created) through to completion.
A consultant adds no value if he/she is unable to bring a plan to life.
Greg Randall has over 15 years of experience bringing his plans to life, and he measures outputs of his planning and implementation to verify ROI.