eCommerce Consulting Services

Greg Randall has created a variety eCommerce services to add value for every business model in existence. And these services have been created from the needs of the business community.

While every eCommerce service can be customised for each Comma Consulting client, below are the most common services that the business community loves...

1. eCommerce conversion rate optimisation

2. User experience (UX) design planning

3. eCommerce strategic planning

4. Digital Transformation

5. Leading the RFP Process

6. B2B eCommerce Consulting

7. eCommerce business coaching

8. eCommerce Academy - educating teams

9. Digitally Savvy Board Member

Below is a little more information on the most popular services...

Call Greg on 0477 723 474 or email at greg@commaconsulting.com.au to see which service best suits you!

#1. eCommerce Conversion Rate Optimisation

99% of all eCommerce websites (Retail and B2B) are underperforming due to the absence of an empathetic digital salesperson designed to engage with people who have online buying needs.

If you have a "gut feeling" that you can convert more traffic into sales, trust your instincts! Any conversion rate under 5% is unacceptable.

This service is designed to lift the revenue performance of your website without adjusting traffic volumes.

Learn more - eCommerce Conversion Rate Optimisation

#2. UX Design

Research proves that the closer a business can produce online experiences in alignment with how people want to engage, the greater the online sales revenue.

This is known as UX design, a complex mix of strategic planning, data mining, and wireframing to produce highly effective and engaging digital journey "road maps" that define the right experiences to drive online buying.

Greg Randall has perfected this UX design methodology, based on 25 years of experience and years of collaboration with the people behind Amazon.com.

Learn more - UX Design

#3. Strategic Planning for the eCommerce Channel

Investment and decision making in the evolution of an eCommerce website is complex because to evolve, a business needs to know the following...

What eCommerce experiences are needed to drive engagement and more online sales?
What are the short, medium, and long-term eCommerce priorities?
Is the current eCommerce Platform fit for your business?

Greg Randall is a specialist in constructing a strategic plan for the Executive team that answers the above questions.

Learn more - eCommerce Strategic Planning

#4. Digitally Transforming a Business

Digital transformation is a strategic initiative businesses undertake to drive its evolution with digital technologies.

Greg Randall is a digital transformation specialist who can lead you through the critical first steps of the digital transformation journey in a way that is not disruptive to the business and achieves ROI in every phase of change.

Learn more - Digital Transformation

Testimonials

"Greg's data-led approach, references best practice and resulted in a an actionable and comprehensive review"

Greg’s approach to coaching was enhanced by his depth of knowledge in eCommerce. His skill set covers not only frontend applications but also technical functionality. His approach is data-led, references best practice and resulted for our business in an in-depth and comprehensive review, that was highly actionable.

Catherine Scheider
Omni Executive Levi's

"Greg put together a researched, achievable, and bespoke treatment that we were able to implement to success"

Greg unpacked our business requirements and put together a researched, achievable, and bespoke treatment that we were able to implement to success.Bringing a breadth of experience and up-to-date industry insight into his recommendations, Greg represents the consumer-first approach required of a comprehensive UX overhaul. The end result of our project has attracted positive attention from digital leaders of other markets within our global company.

Mickey Imperiali
Head of eCommerce Krispy Kreme Doughnuts

"Greg was pivotal in creating a user experience design plan for our B2B clients"

Greg was pivotal in creating a user experience design plan for our B2B clients. Greg considered our strategic needs, our complex customer needs, and the vast technical systems that we need to interact with to deliver meaningful experiences.The experiences Greg created were innovative and exactly what we needed to meet our customer needs. Greg was a pleasure to work with. He listened, took feedback, and worked together to get the right result.

Mel Neilson
Head of Customer Experience Komatsu

Latest Articles

Why AI models and eCommerce/digital best practices must work together to produce amazing online experiences

Aug 20, 2025

Strategic Planning for B2B eCommerce - the roadmap to evolve B2B Organisations from laggard to leader

Jul 16, 2025

Why B2B's need rich product master data to grow the eCommerce channel

Apr 25, 2025