eCommerce Consulting Services

Many moving parts must work harmoniously together for the eCommerce channel to be successful and add value to the broader business.

An eCommerce Consultant needs deep knowledge in strategic planning, eCommerce website auditing, customer experience design (UX), data mining, eCommerce best practices, and project execution.

Greg Randall has a deep understanding of all the above.

Every service Greg Randall offers is customised to each client; however, below is a summary of the four most common services.

#1. Strategic Planning for the eCommerce Channel

Investment and decision making in the eCommerce Channel becomes challenging because businesses find it difficult to define the following...

What digital experiences are needed to drive engagement and more online sales?
What are the short, medium, and long-term eCommerce priorities?
Is the current eCommerce Platform fit for your business?
What other technologies are needed to support long-term business goals?

Greg Randall is a specialist in constructing a strategic plan designed for the Executive team that answers the above questions. And, this plan is written in "business language" to ensure everyone understands the future of the eCommerce channel and the short-term priorities.

#2. eCommerce Website Audit

Businesses with a “gut feeling” that their eCommerce website is underperforming should trust their instincts.

The bigger challenge is uncovering the issues that prevent poor online revenue performance.

Greg leads a proven data-driven process to uncover issues and identify solutions.

The eCommerce Website Audit service delivers a concise document ranking the issues in order of severity, allowing the business to see the headline issues and the required resolution.

This allows the business to understand what short-term changes are needed to produce immediate ROI and significantly impact online revenue performance.

#3. Customer Experience Design (UX)

Research proves that the closer a business can produce online experiences in alignment with how people want to engage, the greater the online sales revenue.

This is also known as UX or customer experience design, a complex mix of strategic planning, data mining, and wireframing to produce highly effective and engaging digital journey "road maps" that define the right experiences to drive online buying experiences.

Greg Randall has perfected this customer experience design methodology, based on 25 years of experience and years of collaboration with the people behind Amazong.com.

#4. Managing the RFP process

The RFP (request for proposal) process used to select eCommerce Platforms and eCommerce Agencies can be a high-risk event if the wrong selections are made.

The days of creating eCommerce functionality lists to pick a Platform and Agency are long gone. There are strategy-centric considerations that must be made.

Greg Randall sits alongside and collaborates with the business to create a strategic "eCommerce Needs Document" and manages the selection process to ensure the right platform and Agency are selected.

Testimonials

"Key to our new success!"

Greg's ability to implement his strategic plan has been the key to our new success in the digital channel.

Angela Lee
Digital & Social Media Manager at Swanndri

"Greg researches issues, articulates a plan and executes with efficiency, making him in a class of his own"

Greg is the ultimate superhero when it comes to understanding the world of e-commerce. His rigorous ability to research the issue, articulate a plan and execute with timeless efficiency makes him in a class of his own.Greg's detailed strategic review empowered the business to implement quick wins and determine a priority list to take our offering to the next level. His professionalism and global experience backed by the data, allowed us to set realistic goals measurable by a solid ROI.

Jeremy Krause
Chief Innovation and Disruption Officer Global Retail Brands

"Greg's data-led approach, references best practice and resulted in a an actionable and comprehensive review"

Greg’s approach to coaching was enhanced by his depth of knowledge in eCommerce. His skill set covers not only frontend applications but also technical functionality. His approach is data-led, references best practice and resulted for our business in an in-depth and comprehensive review, that was highly actionable.

Catherine Scheider
Omni Executive Levi's

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