The Future of SEO is here - UX Design

UX Design is the new SEO

UX Design - the NEW SEO

Google now demands businesses improve their ability to digitally engage with humans to grow their organic visibility in the Google search engine. Greg Randall has been predicting and communicating this sea change since 2016.

Google has constructed sophisticated technical methods to measure how businesses engage with people online, forever changing SEO. Google has published this evolutionary change to how it organically ranks businesses in its Search Engine (see below).

The days of filling pages with keywords are long gone. The new organic visibility currency is online engagement.

And UX (user experience) design planning and execution is the new foundation to SEO success.

Contact Greg Randall now to see how UX Design can amplify your SEO strategy: call 0477723474 or email greg@commaconsulting.com.au.

What does the new SEO look like?

For businesses that wish to drive their organic visibility in Google (and AI systems), they need to embark on a UX Design planning process.

This is where Greg Randall, a UX Design planning specialist, works with the business to define the right journeys and content needed to attract and engage consumers and nurture people to engage in the right behaviours, such as buying online.

While all this front-end restructuring is occurring, Greg Randall also works with you to improve and perfect the back-end technical hygiene of pages and digital journeys.

But this technical hygiene of page structures can only be activated once the front-end journeys are designed.

Click here to learn more about the UX Design planning process.

UX Design prepares you for AI Visibility

We all know Google's primary threat is AI systems, so businesses must now prepare for this imminent method for people to find products, services, and solutions. Perplexity is merely one of many that are gaining in popularity.

And for those businesses that get UX design right, it prepares and promotes them in these AI search engines.

Why?

People are more conversational when they engage with AI. And when their conversations match engaging content (constructed from UX Design planning), AI can find it and send people to that digital narrative.

Google's Future of SEO Statements

Below is a direct quote from Google from May 2020...

We're combining the signals derived from Core Web Vitals with our existing Search signals for page experience, which are mobile-friendliness, safe browsing, HTTPS security, and intrusive interstitial guidelines, to provide a holistic picture of the quality of a user's experience on a web page.

The page experience signal measures aspects of how users perceive the experience of interacting with a web page. Optimising for these factors makes the web more delightful for users across all web browsers and surfaces, and helps sites evolve towards user expectations on mobile.

We believe this will contribute to business success on the web as users grow more engaged and can transact with less friction. This new holistic picture of experiences will be incorporated into our ranking criteria.

This statement was released in May 2020 but Google paused the release of this change because of COVID-19. These changes went live in early 2021.

To learn more about the specifics behind this change, click here to read an article on the above statement, written by Greg Randall back in January of 2021.

What does the NEW SEO mean for Businesses?

1. SEO agencies in their current form are redundant. The days of sticking paragraphs at the top and/or bottom of product listing pages are gone. These agencies are SEO dinosaurs.

2. There is a proven science and methodology to UX Design planning that Greg Randall has perfected.

3. Drive engagement or be left behind.

Call Greg now on 0477723474 or email at greg@commaconsulting.com.au to get started.

What others had to say

"Greg was pivotal in creating a user experience design plan for our B2B clients"

Greg was pivotal in creating a user experience design plan for our B2B clients. Greg considered our strategic needs, our complex customer needs, and the vast technical systems that we need to interact with to deliver meaningful experiences.The experiences Greg created were innovative and exactly what we needed to meet our customer needs. Greg was a pleasure to work with. He listened, took feedback, and worked together to get the right result.

Mel Neilson
Head of Customer Experience Komatsu

"Greg put together a researched, achievable, and bespoke treatment that we were able to implement to success"

Greg unpacked our business requirements and put together a researched, achievable, and bespoke treatment that we were able to implement to success.Bringing a breadth of experience and up-to-date industry insight into his recommendations, Greg represents the consumer-first approach required of a comprehensive UX overhaul. The end result of our project has attracted positive attention from digital leaders of other markets within our global company.

Mickey Imperiali
Head of eCommerce Krispy Kreme Doughnuts

"Greg's data-led approach, references best practice and resulted in a an actionable and comprehensive review"

Greg’s approach to coaching was enhanced by his depth of knowledge in eCommerce. His skill set covers not only frontend applications but also technical functionality. His approach is data-led, references best practice and resulted for our business in an in-depth and comprehensive review, that was highly actionable.

Catherine Scheider
Omni Executive Levi's