User Experience (UX) Design

UX Design - Creating Online Experiences that Customers Want

Your eCommerce Platform is an expansive technology designed to become your digital salesperson.

If left untouched, these eCommerce systems produce bland, irrelevant experiences. This is the danger of turning on an eCommerce platform with no UX design process leading the way.

Would you sell a $5 t-shirt in the same way you would sell a $1k dress? Of course not! But you would experience similar online retail experiences because retailers turn on eCommerce platforms without unique UX treatments.

Imagine hiring a salesperson and not providing sales or product training. How effective will he/she be selling to people?

The same can be said for eCommerce Platforms; these highly technical systems need to be "trained".

UX Design planning is digital sales training for your eCommerce Platform.

The UX design planning process is a strategically led methodology dedicated to defining the future consumer experience roadmap.

AI tools contribute to UX, but more importantly, the UX design process defines where and how AI tools can be leveraged and positioned to improve digital journeys.

Greg Randall is an AI eCommerce consultant who has designed consumer experiences for top global brands.

Learn more about this process below...

What is User Experience (UX) Design?

”A data driven method to define engaging digital journeys”

The User Experience (UX) Design process is not just about creating visually appealing websites.

It's a data-driven process that defines end-to-end digital journeys, driving engagement and motivating consumers to buy from you online.

As part of this, the UX design planning process also identifies the perfect use of AI tools to drive hyper-personalisation within these journeys.

The UX Roadmap

A roadmap is created, defining the journeys the eCommerce platform must enable to a high standard. This document is made up of...

Wireframes
A commentary defining the functional behaviour of all elements within each wireframe

Wireframes are the UX design "secret sauce" protecting the integrity of the strategic plan and illustrating experiences in a way the business can understand.

What others had to say

"Greg was pivotal in creating a user experience design plan for our B2B clients"

Greg was pivotal in creating a user experience design plan for our B2B clients. Greg considered our strategic needs, our complex customer needs, and the vast technical systems that we need to interact with to deliver meaningful experiences.The experiences Greg created were innovative and exactly what we needed to meet our customer needs. Greg was a pleasure to work with. He listened, took feedback, and worked together to get the right result.

Mel Neilson
Head of Customer Experience Komatsu

"Greg's data-led approach, references best practice and resulted in a an actionable and comprehensive review"

Greg’s approach to coaching was enhanced by his depth of knowledge in eCommerce. His skill set covers not only frontend applications but also technical functionality. His approach is data-led, references best practice and resulted for our business in an in-depth and comprehensive review, that was highly actionable.

Catherine Scheider
Omni Executive Levi's

"Greg put together a researched, achievable, and bespoke treatment that we were able to implement to success"

Greg unpacked our business requirements and put together a researched, achievable, and bespoke treatment that we were able to implement to success.Bringing a breadth of experience and up-to-date industry insight into his recommendations, Greg represents the consumer-first approach required of a comprehensive UX overhaul. The end result of our project has attracted positive attention from digital leaders of other markets within our global company.

Mickey Imperiali
Head of eCommerce Krispy Kreme Doughnuts

AI and UX Design Come Together

Great physical retail salespeople build rapport with customers by dynamically presenting relevant content and experiences that resonate with them.

Your retail site needs to do the same!

AI tools are involved in UX planning in two separate ways...

1. AI tools help to define the future UX roadmap.

2. The roadmap defines where and how AI tools will be used to produce highly relevant digital/eCommerce journeys.

UX Design Delivers ROI

The purpose of the UX Design process is to align digital experiences to the engagement needs of people! When this process adopts a customer-centric approach, you can't lose!

And, you activate amazing online experiences that continually add value to your business, 24/7.

Retailers invest heavily in sales training for their retail employees.

Now it's time to do the same for your digital salesperson.

Greg Randall - Your UX Expert

Greg Randall is a specialist in both data mining and UX design planning.

Greg had the rare and incredible experience of working with the top UX design specialists in the world for a period of 8 years.

Although technologies have evolved, the foundational principles of UX design remain unchanged.

In fact, new research shows that the most effective way to leverage AI tools is by integrating them into eCommerce best practices.

Click here to read this research.

Ready to Grow? Let's Go! Contact Greg Now!