User Experience (UX) Design

UX Design

Your eCommerce website is a massive piece of eCommerce technology designed to become a digital salesperson that engages and interacts with new and existing customers 24/7.

eCommerce Platforms, if left untouched, produce bland, irrelevant experiences that are not engaging.

Imagine hiring a salesperson and not providing sales or product training. How effective will they be in selling to people? A person has the potential to be a great salesperson if the proper training is applied.

The same can be said for eCommerce Platforms. These technology systems need to be "trained".

This is where UX Design planning comes in.

Decades of research prove if an eCommerce Platform is designed to align with people's engagement preferences, online sales grow exponentially.

This UX design process, led by Greg Randall, involves sales training for the eCommerce platform. It precisely defines how eCommerce technologies must look and behave to match customer buying preferences.

Greg Randall is a world leader in the user experience (UX) design planning process.

What is User Experience (UX) Design?

”A data driven method to define digital journeys”

The User Experience (UX) Design process is not just creating pretty pictures on a website. It's a data-driven process that defines end-to-end digital journeys that drive engagement and nurture buying behaviours.

Designing user experiences requires different information sources...

Business Strategy: defining the needs of the business
Quantitative and Qualitative behavioural analytics: customer-centric data defining customer needs
eCommerce Best Practice: the proven science of eCommerce engagement, which becomes the glue that bonds the above information sources together.

The User Experience Design Blueprint

The User Experience Design process produces a document defining the journeys the eCommerce platform must execute to a high standard. This document is made up of...

Desktop and Mobile Wireframes
A commentary explaining each wireframe and defining the mechanics of every functional page element

The creation of wireframes are key because they...

Protect the integrity of the strategic plan and,
Illustrate what the new user experiences will look like before venturing into visual designs

This document becomes the precise guide for visual design teams to follow and simplifies the visual design approval process.

UX Design Drives Engagement

In the physical retail, salespeople begin with their standard selling approach when speaking to a potential customer. A good salesperson will adjust the sales approach based on the person's verbal cues.

This is done to ensure the experience and content remain relevant.

eCommerce websites must do the same to keep people engaged: it must anticipate and react to the consumer's buying process and always be relevant.

The UX Design plan dictates how the eCommerce Platform must engage with people by anticipating their information-gathering and buying needs.

This is why the data-gathering part of the UX Design planning process is crucial: it defines consumer needs.

Ready to Grow? Let's go!

UX Design is Sales training for your eCommerce Platform

Consider the UX Design process as sales training for your eCommerce channel.

Retailers invest heavily in employee sales training. When an employee leaves, the investment and knowledge made in the employee is gone forever.

When you enhance the sales expertise of your eCommerce channel, creating an effective digital salesperson, it continually adds business value forever.

Ready to Grow? Let's go!

Catherine Scheider Omni Executive
Levi's

Greg’s approach to coaching was enhanced by his depth of knowledge in eCommerce. His skill set covers not only frontend applications but also technical functionality. His approach is data-led, references best practice and resulted for our business in an in-depth and comprehensive review, that was highly actionable.

Jeremy Krause Chief Innovation and Disruption Officer
Global Retail Brands

Greg is the ultimate superhero when it comes to understanding the world of e-commerce. His rigorous ability to research the issue, articulate a plan and execute with timeless efficiency makes him in a class of his own.Greg's detailed strategic review empowered the business to implement quick wins and determine a priority list to take our offering to the next level. His professionalism and global experience backed by the data, allowed us to set realistic goals measurable by a solid ROI.