Would you build a new home or commercial building without a Blueprint from an Architect?
It seems like a silly question. The same analogy applies to planning and constructing Digital/eCommerce end-to-end journeys.
UX design is not about creating pretty pictures.
UX design is about...
1. Defining consumer-centric needs throughout his/her information-gathering and buying process, and then architecting these journeys through a comprehensive mapping process.
2. Identifying the buying barriers, introducing content and AI tools to smooth through these barriers and making the consumer feel like he/she is in complete control throughout.
3. Understanding what content consumers need and at what time in the journey to nurture online buying.
4. Knowing how to configure the functional elements of eCommerce technologies to ensure it's engaging for people on smartphone screens.
The above UX design process is informed by...
- Customer-centric behavioural data
- Your business strategy
- eCommerce/Digital UX design best practices
This entire UX design process is then translated into wireframes and a precise commentary, defining what the future journeys need to look and behave like to drive growth.
You don't need a "designer" to lead your UX design process; you need a Digital/eCommerce Architect. And this Blueprint becomes the roadmap for all future work for your eCommerce channel.
This is what Greg Randall, from Comma Consulting, brings, and it is why he delivers success for his clients. Greg learnt from the best in the world and shares his knowledge and experiences.
Learn more about this process below...
