Dr Anders Ericsson's research on how to become an expert has proven it takes 10,000 hours to achieve extraordinary performance in a specific discipline.
Greg Randall has over 50,000 hours (and counting) on business transformation, customer experience design and implementing change to improve the performance of eCommerce channels. Greg has been doing this for over 20 years.
These experiences have resulted in Greg publishing 5 eCommerce business books on how to conquer the eCommerce channel.
Greg grew up in the family retail business, and at the age of 26 took over the management and operations of the entire organisation which comprised multiple physical retail store locations and a distribution centre based in Canada.
This comprehensive exposure to physical retail provides Greg with a deep appreciation of a retailer's pain points in evolving the business in the eCommerce context.
The idea for calling the business "Comma Consulting" came from the names of his children, "Cole" and "Emma": "Comma". It's that simple, and keeping things simple is Greg's ethos when working with his clients. While many agencies try to confuse their clients, Greg does the opposite by demystifying the eCommerce channel for the C-Suite.
In the early 2000's, Greg founded an eCommerce/Digital Agency where all aspects of retail success was offered in-house: strategic planning, customer experience design planning, design, development, digital marketing, and ongoing strategic planning.
This Agency was the first full-service eCommerce/Digital agency of its kind.
Greg partnered with the top customer experience design specialists in the world (based in the US). From this collaboration, Greg created a proven methodology that is now embedded into everything he does with clients.
These experiences in driving a successful full service eCommerce Agency (back in the early days) combined with the collaboration of the top practitioners around the world, has given Greg unique experiences that no one in this part of the world can match.
These foundational experiences is why Greg continuously delivers success to all his clients.
In 2010, Greg sold his eCommerce Agency to become a company of 1 intentionally. This change allows Greg to better collaborate with his business clients, embed himself into their business to accurately define what the business needs in an eCommerce solution.
Only once this becomes clear to the business, Greg then sits with the business to assess and select the perfect fit-for-purpose eCommerce Platform and eCommerce Agency to collaborate with.
This level of collaboration has been proven by research as the ideal method to produce the right eCommerce channel that is known to drive business-wide growth.
Greg’s depth of knowledge and skill is obvious in his work and his skill set covers not only frontend applications but technical functionality. His approach is data-led, references best practice and resulted for our business in an in-depth and comprehensive review, that was highly actionable.
Bringing a breadth of experience and up-to-date industry insight into his recommendations, Greg represents the consumer-first approach required of a comprehensive UX overhaul.
Greg is the ultimate superhero when it comes to understanding the world of e-commerce. His rigorous ability to research the issue, articulate a plan and execute with timeless efficiency makes him in a class of his own.Greg's detailed strategic review empowered the business to implement quick wins and determine a priority list to take our offering to the next level. His professionalism and global experience backed by the data, allowed us to set realistic goals measurable by a solid ROI.
Greg’s ability to execute his strategic plan sets him apart from all other consultants. His comprehensive understanding of eCommerce and how eCommerce technology must operate to create amazing online experiences is why the execution of the change project is considered to be a huge success.
