The next four books is a culmination of a 5 year research project paid for by Econsultancy, one of the largest digital publishers in the world.
There is a science to being successful in eCommerce and Greg has created the bible for it.
This 5 year project comprised of....
- Analysing the top performing global retailers
- Analysing hundreds of millions of consumer path session
- Reviewing hundreds of consumer behavioural research papers
- Testing the hypothesis on real businesses and monitoring the results
This book series on eCommerce/Digital Best Practice will enable any eCommerce Manager to get ahead, help his/her business digitally evolve at pace by setting a best practice foundation from which to grow from.
These four books is a mix of detailed instructions and visual examples to help easily guide those who read the books. Retailers from around world are used as both good and bad examples in action to assist in speeding up learning for the reader.
These books also breakdown best practice by device type. Though the principles are the same, the visual treatment, mechanical behaviours and page structures are very different.