Greg Randall - Published Author

eCommerce/Digital Thought Leader

One of the benefits of working with hundreds of businesses over the last 20 years, is the deep perspective of what works and what does not.

Greg has a passion for sharing this knowledge which is the motivation behind writing and publishing content as often as possible.

While the books are great examples of this, you can also see Greg's constant effort in publishing new content in the Articles section.

Below is a summary of all five books Greg has published over the last few years.

The 10 principles to creating amazing online experiences

The 10 principles to creating amazing online experiences

No matter what your business is, the products you sell, or who your customer is, the foundation of creating amazing online experiences is founded in 10 principles.

This book was written while working alongside the top customer experience design specialists in the world for a period of six years.

The combination of working with these specialists and analysing the data resulted in a methodology culminating in this book full of tips on how to design amazing online experiences for your customers.

This book is available to purchase on Amazon (click here).

Best Practice Series

The next four books is a culmination of a 5 year research project paid for by Econsultancy, one of the largest digital publishers in the world.

There is a science to being successful in eCommerce and Greg has created the bible for it.

This 5 year project comprised of....

  1. Analysing the top performing global retailers
  2. Analysing hundreds of millions of consumer path session
  3. Reviewing hundreds of consumer behavioural research papers
  4. Testing the hypothesis on real businesses and monitoring the results

This book series on eCommerce/Digital Best Practice will enable any eCommerce Manager to get ahead, help his/her business digitally evolve at pace by setting a best practice foundation from which to grow from.

These four books is a mix of detailed instructions and visual examples to help easily guide those who read the books. Retailers from around world are used as both good and bad examples in action to assist in speeding up learning for the reader.

These books also breakdown best practice by device type. Though the principles are the same, the visual treatment, mechanical behaviours and page structures are very different.

Book 1 - Homepage Best Practice

Book 1 - Homepage Best Practice

This book starts off by explaining why best practice and applying the science of eCommerce/Digital is crucial for every organization.

Learn about the "rules of engagement" when it comes to the placement, visual treatment, and the mechanical behaviours of page elements throughout the header, footer, and body of the homepage.

Understand what content must be featured on the homepage to allow consumers to start their journey on a positive note.

Learn how the best practice treatment of the homepage help consumers who become lost in the middle of their journey and come back to the homepage as a frame of reference.

And finally, learn why products should never be placed on the homepage.

Book 1 on the Homepage can be purchase from Power Retail (click here).

Book 2 - Best Practice Main Category Page

Book 2 - Best Practice Main Category Page

Understand the importance of these pages and how they can complement one of the most common types of consumer behaviours no retailer designs for....the "back step".

Retailers are obsessed with trying to design experiences with the view consumers only move forward, however, Greg's research proves there are as many back steps as there are forward ones.

This book unpacks the mystery behind the value these pages bring to journeys that encompass both forward and backward steps.

This book also calls out those retailers who don't introduce these crucial page layouts and explains the damage they are doing by not offering these steps in a consumer's journey.

Book 2 on Main Category pages can be purchase from Power Retail (click here).

Book 3 - Best Practice Sub Category Page

Book 3 - Best Practice Sub Category Page

The sub category page layout is the most viewed eCommerce page type of them all.

The majority of consumer engagement occurs on these layouts and is literally the make or break for retailers with a high volume of products.

In a world where "endless aisles" is a common strategy, product choices for consumers continues to grow. This is a bad thing if consumers struggle to engage and intuitively refine the product selection at this stage of his/her journey.

This book takes you through the detail of this highly mechanical page full of functional elements.

This page type is also the first introduction to product content and is the entry point to merchandising for a retailer. This makes the "content recipe" at this stage of the journey crucial. Learn what the best practice "content recipe" looks like.

Book 3 on Sub Category pages can be purchase from Power Retail (click here).

Book 4 - Best Practice Product Detail Page

Book 4 - Best Practice Product Detail Page

The product detail page is where all the selling magic happens.

Learn how best practice product pages should replicate the old-school infomercial that has been constructed from decades of research in motivational manipulation to prompt consumer behaviour.

Understand how this old model still works today and how product pages need to be constructed to replicate this high effective selling technique.

Learn how the product detail page has over 30 page elements all needing to work harmoniously together to achieve a single purpose: sell a single product. Learn what this "harmony" looks like across all screen types.

Book 4 on the Product Detail Page can be purchase from Power Retail (click here).