Magento's functionality list:
Retailers take the approach of using all Magento functionality because theoretically it's free. This is not the case. There is extra cost in designing for the functionality and there are risks in over cluttering pages with functionality that adds no value to a consumer's journey.
Careful customer experience design planning calls out the functionality required to add value.
Magento has an impressive ability to be highly customised and align to any and all unique business requirements.
Great care must be taken in the build of a Magento website to ensure the business needs are met, but to also maintain the integrity of the core code to ensure future upgrades of the site and version control can be easily managed.
Designing for Magento:
The look and feel of your Magento website is important, however if you partner with a creative team who does not understand the Magento eCommerce technology, the design will limit the potential of this platform’s ability to grow your digital channel.
Greg Randall works with creatives to ensure the integrity of the eCommerce technology is realised through design while still achieving the desired look and feel.